Welcome!




Expand Your Education with These Courses from
Business Creation - Prospecting: Skills for Sales Success: Part Three.
Territory Management: Skills for Sales Success: Part Eight.
Accredited Buyer's Representative.
At Home with Diversity.
Bundle 3: CIPS Institute (Non-US Version).

Tips that Will Immediately Help You Win More Listings and Convert More Buyers

Interested in more details on this topic? Click here!

By Burke Smith, HSA Home Warranty Chief Communications Officer

win_listings_convert_buyersEditor’s Note: This is part one of a two-part series. How do you win more listings and convert more buyers? First, develop a brand identity, separate your personal from your professional life on Facebook and remember that real estate is still a personal, local business. It may sound simple, and it is, with the right tools!

As a successful real estate broker who made the transition from the broker side of the business to the affiliate side, I have gained a unique and objective perspective as to what really helps agents do more business and what really helps them waste time. In my role as Chief Communications Officer at HSA Home Warranty, I have had the pleasure of traveling around the country speaking to and training thousands of agents and brokers while assessing what they are doing both offline and online to help their businesses. Here are three quick and easy tips that will hopefully help guide you towards winning more listings and converting more buyers today.

1. Develop a brand identity. This is your #1 priority. What does your brand stand for in the marketplace? Regardless of what brokerage you may work for, when you become a real estate agent, your name is no longer just your name. Your name is a brand and it is the brand that customers will interact with the most. Here is a simple branding exercise: write down 3-5 things that you think your brand represents in the marketplace (and don’t just say LOYALTY, INTEGRITY & EXPERIENCE).   Be more specific. What is your niche? Remember this phrase, “Own a niche to get rich.” Then ask friends, family and colleagues what they think your brand represents in the market. Compare their responses with yours. Of course, if all they know you as is a real estate agent, you are in trouble and you do not yet have a real brand identity or a well-defined niche.

2. Separate your personal from your professional life on Facebook. We all know that the overwhelming majority of people will use the web at some point during the home-buying or -ssssssselling process. If Facebook is the largest website on the planet, there is a good chance that your clients and prospective clients will search for you there or at least end up there after searching for your name online. What will they find? This is why you want to make sure you build a business page targeted toward “what you do and where you do it.”

3. Remember: real estate is still a personal and local business. Last I checked you can’t shake hands with a Facebook page. In fact, people don’t care if you have 1,500 friends on Facebook if you can’t sell their house. Concentrate on being the “hyper local” expert in your market, and you will be successful. Remember if everybody is on Facebook, Twitter, text, Google+, websites and email, then nobody is door knocking, farming, writing, calling, talking and living. The successful real estate professional of 2014 and beyond will combine as many of those things as possible. Everything you do offline, MUST have a call to action to drive people online. You can’t measure it, if you can’t track it!

Head to http://www.onlinehsa.com/mediacenter.aspx for more from Burke on building your real estate business.

Want instant access to great articles like this for your blog or newsletter? Check out our 30-day FREE trial of REsource Licensed Real Estate Content Solutions. Need easy stay-in-touch e-Marketing solutions too? Try Pop-a-Note for 99 cents!
Join RISMedia on Twitter and Facebook to connect with us and share your thoughts on this and other topics.




Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Copyright© 2014 RISMedia, The Leader in Real Estate Information Systems and Real Estate News. All Rights Reserved. This material may not be republished without permission from RISMedia.

Content on this website is copyrighted and may not be redistributed without express written permission from RISMedia. Access to RISMedia archives and thousands of articles like this, as well as consumer real estate videos, are available through RISMedia's REsource Licensed Content Solutions. Offering the industry’s most comprehensive and affordable content packages. Click here to learn more! http://resource.rismedia.com

Our Latest News >>