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Mortgage Returns, a provider of TRUE CRM technology and automated marketing solutions for the mortgage industry, has announced recently that it has launched its Spring Purchase Program enabling mortgage lenders to increase purchase business and referrals during the upcoming home buying season.

According to the company, the Spring Purchase Program incorporates two postcards and a three-touch email campaign to customers, prospects and referral partners. It also provides a referral card for the recipient to give to family and friends. The goal of this campaign is to help mortgage originators thrive in a purchase market by filling their pipeline with leads.

Mortgage Returns developed this campaign in response to the industry predictions of lower volume this year and arms lenders with the tools and capabilities to capitalize on the purchase market through a more sophisticated multi-touch marketing campaign.

The Spring Purchase Program is part of Mortgage Returns’ TRUE CRM concept, which trains lenders to increase the effectiveness of marketing campaigns and strengthen relationships with customers, prospects and referral partners to drive revenue and profitability. The primary elements of TRUE CRM include: Total Database Management, Relevant and Automated Marketing, Unbiased Reporting, Expertise and Proactive Advice.

“This initiative expands on the program we offered last year, in which our clients utilized a one-touch direct mail piece and achieved an average ROI of 540 percent,” says Jim Blatt, CEO of Mortgage Returns. “We expect even better results this year as we have increased the marketing frequency and look forward to assisting loan originators with their marketing efforts in their communities.”

For more information, visit www.mortgagereturns.com.

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