Coinciding with the start of spring home buying season, more consumers searched for real estate online on March 27 last year than any other day in 2013. To leverage this key date in 2014, CENTURY 21 is taking over the YouTube homepage today, the first real estate brand to do so, with its very own “Puppy Cam.”
Today the brand is inviting YouTube visitors to fall in “puppy love” with their dream home by showcasing eight adorable videos of furry little friends playing, running, sleeping and, overall, just being downright lovable.
The Puppy Cam ties back to the company’s new series of, “Based on a True Feeling” spots, in which clients liken the experience of working with CENTURY 21 agents to being surrounded by puppies. The brand will also be posting stills, GIFS and videos to r/Aww on Reddit, urging users to visit the Puppy Cam on the YouTube homepage.
If you’re interested in a little cuteness overload, we encourage you to check out the fun for yourself on YouTube today!