BoomTown, a leading real estate lead generation and Customer Relationship Management (CRM) system, and Carrington Real Estate Services, LLC, a national full-service residential brokerage firm licensed in 22 states, has announced the launch of the Carrington Digital Network.
BoomTown, a solutions provider for the top-producing real estate brokerages in the U.S., is providing Carrington with a comprehensive digital marketing platform, including new brand, office and agent websites, an advanced Customer Relationship Management (CRM) system, and highly-optimized lead generation campaigns.
“At Carrington, we take our business partnership with our agents very seriously and are committed to providing them with the best technology available to take their income to the next level,” said Carrington Real Estate Services Executive Vice President and Head of Global Operations Wendy Forsythe. “Having a smart digital marketing strategy is crucial in today’s market, where being in front of real estate shoppers means being online. By teaming up with BoomTown, we’re able to maximize their expertise to build a robust system that will capture more business for our agents and grow the Carrington brand.”
The launch of this new platform represents only the first phase of the Carrington Digital Network. Phase 2, slated for a late summer deployment, will introduce expanded functionalities including innovations that will help solve the inherent challenges of the fragmented MLS landscape, ensuring greater accuracies and comprehensive coverage around listings.
“We are thrilled and honored to have been chosen by Carrington to provide our innovative products and digital marketing services,” said Grier Allen, CEO & President of BoomTown. “As their strategic partner, we will deliver the tools to enhance their industry recruitment, retention and revenue efforts, as well as elevate their brand in the eyes of today’s digital consumer.”