Not all social media sites are created equal and it’s important to natively tell your story on each platform correctly and understand the psychology of each.
For example, he says users of Facebook are keeping up with the world, their friends and brands they care about. Those engaging on Pinterest are looking at things they aspire to buy and may actually purchase (sort of like window shopping). Meanwhile, Instagram users are more artsy and an agent shouldn’t show a photo of a home’s exterior, opting instead to showcase a photo of the marble in the bathroom.
Vaynerchuk calls not operating on social media sites negligent for any real estate professional.
Next week, Homes.com will offer some more advice and tips from Vaynerchuk and his webinar, including ways to ride hashtags on Twitter and the importance of buying Facebook dark posts.
Also, be sure to register for Homes.com another exciting “Secrets of Top Selling Agents” webinar 7 Ways to Find Your Niche and Own It! featuring Kelly Mitchell, CEO of CaffeinatorTV on Wednesday, June 25 at 1 p.m ET.