Vme TV, the only national Spanish-language television network affiliated with public television stations, has joined forces with Better Homes and Gardens® Real Estate to bring viewers “Vme Hogar,” informative video segments providing tips to help Hispanic Americans make the most out of their homeownership experience. These 15 segments, which will air throughout the summer and fall, share valuable guidance that will assist viewers through their first home purchase, demonstrate how to maximize their space, and provide tips on how to sell their property.
According to the National Association of Hispanic Real Estate Professionals’ State of Hispanic Homeownership, Hispanics are playing an increasingly important role in the nation’s home purchase market. By 2020, half of all new homebuyers are expected to be Hispanic. Through this initiative, Vme TV and Better Homes and Gardens Real Estate aim to provide this demographic with the necessary resources and knowledge to understand the financial process and the modifications that can be made to improve their real estate investment in the long term.
“Better Homes and Gardens Real Estate is proud and committed to helping the growing Hispanic consumer market fulfill the American Dream of owning a home,” said Sherry Chris, president and CEO of Better Homes and Gardens Real Estate LLC. “This informative television and video series offers viewers the opportunity to learn about buying and selling a home, and provides practical homeownership advice and tips to help them live the life they dream about in their homes.”
The State of Hispanic Homeownership report highlights that 56 percent of Hispanics feel that purchasing a home is a symbol of success or achievement. As this demographic continues to lead population growth in the United States, Hispanics will have increasing opportunities to drive the homebuyer market in the years to come.
“Vme TV understands that the home is at the heart of the Hispanic family. It is a place where culture, traditions and generations come together to celebrate important milestones and create new memories,” said Ralph Parkman, Vme TV’s vice-president of marketing. “This is what makes homeownership a significant, turnkey event in their lives, and together with Better Homes and Gardens Real Estate we hope to help them achieve the ultimate goal of owning a home.”
Ventures such as this partnership with Better Homes and Gardens Real Estate complement Vme TV’s efforts to provide trustworthy content that promotes success and well being throughout the Hispanic American community. Vme TV partners with likeminded organizations to create programming which offers viewers nationwide information that promotes upward mobility in an easily digestible format.