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Luxury Portfolio International®, the luxury marketing division of Leading Real Estate Companies of the World®, hosted an elite group of luxury real estate professionals at the Luxury Portfolio Immersion Conference July 20-22 in Shanghai, China. Participants included top real estate brokers and sales associates from members of Luxury Portfolio International®,the luxury face of Leading Real Estate Companies of the World®, a global network of more than 500 premier real estate firms.

The inaugural event presented a unique opportunity for luxury real estate specialists who work with Chinese home buyers and sellers to gain a deeper understanding of Chinese culture and traditions and, specifically, how they may impact decisions relating to real estate.

Speakers included a talented line-up of luxury and cultural experts, such as Rupert Hogewerf, chairman of the Hurun Report and founder of the China Rich List, who shared insights on what drives China’s highest net worth individuals. The group was also joined by Andrew Taylor, co-CEO of China’s premier real estate website, Juwai.com, who explored the nuances of setting up a business in a vast and diverse country such as China.

In addition, attendees heard from numerous experts on cross-cultural communication and the unique nuances of Chinese culture during the packed three-day agenda.

“We are delighted with the response to the Immersion Conference, which attracted an incredible group of dedicated and engaged professionals who understand the increasing influence of Asian consumers on real estate markets worldwide and are committed to increasing their awareness to better serve this clientele,” says Luxury Portfolio President/CEO Paul Boomsma.

The event was a significant component in Luxury Portfolio’s tactical outreach to Asian consumers, which also includes a deeply expanded online and print presence in the region.

For more information about Luxury Portfolio International, visit www.LuxuryPortfolio.com.

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