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From budget and overhead; recruiting, motivating and retaining agents; expansion and downsizing; technology; and other essential factors, the challenges of profitably operating a brokerage firm in today’s recovering market are many.

Gino Blefari, incoming CEO for HSF Affiliates and founder and former CEO and President of Intero Real Estate Services, will discuss this topic as the opening keynote presenter at RISMedia’s 2014 Real Estate CEO Exchange—taking place at New York City’s Yale Club on Sept. 9 and 10.

The Power Broker Perspective: Running and Operating a Brokerage Firm in Today’s Market will be on Tuesday, Sept. 9 at 2 p.m., Blefari will provide an overview of the challenges and best practices related to raising your firm’s value proposition in an unpredictable economy and gradually recovering national real estate market and share his first-hand experiences.

Blefari is the incoming Chief Executive Officer for HSF Affiliates LLC,which operates the real estate brokerage networks of Berkshire Hathaway HomeServices, Prudential Real Estate and Real Living Real Estate. Prior to this (late 2002 to June 2014), he was the Founder, President and CEO of Intero Real Estate Services, Inc., a leading U.S. real estate brokerage headquartered in California’s Silicon Valley. Blefari has led Intero through discipline, constant innovation, and a cadence of accounting, to become one of the fastest organically growing companies in the history of real estate. Today, Intero is the No. 1 real estate company in Silicon Valley and has extended their reach across the U.S. and around the globe.

Sponsor Spotlights: RISMedia’s CEO Exchange is sponsored by some of the industry’s leading companies. Some of this year’s Master Level sponsors include:

Bank of America Home Loans
At Bank of America, we’re focused on creating real, meaningful connections with individuals, businesses and communities to help them connect with what matters most. Everyday, we’re proud to partner with our customers, bringing them our skills and expertise, to help make their financial lives better.

Berkshire Hathaway HomeServices
Berkshire Hathaway HomeServices is a brand-new real estate brokerage network built for a new era in residential real estate. The network, among the few organizations entrusted to use the world-renowned Berkshire Hathaway name, brings to the market a definitive mark of trust, integrity, stability and longevity. The brand, grounded in the financial strength, efficiency and tradition of its HomeServices of America parent company, will change the face of residential real estate.

Better Homes and Gardens Real Estate
Better Homes and Gardens Real Estate LLC launched its international franchise system in the residential real estate marketplace in July 2008. In October 2007, Realogy, a global franchising with company-owned real estate brokerage operations doing business under its franchise systems as well as relocation and title services, entered into a 50-year agreement to license the Better Homes and Gardens® Real Estate brand from Meredith Corporation, one of the nation’s leading media and marketing companies.

Century 21 Real Estate
Century 21 Real Estate LLC is the franchisor of the world’s largest residential real estate sales organization, with approximately 6,900 independently owned and operated franchised brokerages and more than 102,000 real estate professionals in 75 countries and territories worldwide. The Century 21® System capitalizes on brand marketing, promotions and sponsorships, and fundraising efforts with Easter Seals to build brand awareness and preference.

RISMedia’s Real Estate CEO Exchange is open to select, leading broker/owners and their respective leadership team members. Seats are limited and selling out fast. If you would like to be considered for registration, please contact Randi Vannucchi at randiv@rismedia.com or by calling (203) 855-1234 ext. 154. To see this year’s full agenda, click here.

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