X
                        RISMedia's ACE
Search
Exact matches only
Search in title
Search in content
Search in comments
Search in excerpt
Filter by Custom Post Type
{ "homeurl": "http://rismedia.com/", "resultstype": "vertical", "resultsposition": "hover", "itemscount": 4, "imagewidth": 70, "imageheight": 70, "resultitemheight": "auto", "showauthor": 0, "showdate": 0, "showdescription": 1, "charcount": 3, "noresultstext": "No results!", "didyoumeantext": "Did you mean:", "defaultImage": "http://rismedia.com/wp-content/plugins/ajax-search-pro/img/default.jpg", "highlight": 0, "highlightwholewords": 1, "openToBlank": 0, "scrollToResults": 0, "resultareaclickable": 1, "autocomplete": { "enabled": 1, "googleOnly": 1, "lang": "en", "mobile": 1 }, "triggerontype": 1, "triggeronclick": 1, "triggeronreturn": 1, "triggerOnFacetChange": 1, "trigger": { "delay": 300, "autocomplete_delay": 310 }, "overridewpdefault": 0, "override_method": "post", "redirectonclick": 0, "redirectClickTo": "results_page", "redirect_on_enter": 0, "redirectEnterTo": "results_page", "redirect_url": "?s={phrase}", "settingsimagepos": "left", "settingsVisible": 0, "hresulthidedesc": "0", "prescontainerheight": "400px", "pshowsubtitle": "0", "pshowdesc": "1", "closeOnDocClick": 1, "iifNoImage": "description", "iiRows": 2, "iiGutter": 5, "iitemsWidth": 200, "iitemsHeight": 200, "iishowOverlay": 1, "iiblurOverlay": 1, "iihideContent": 1, "loaderLocation": "auto", "analytics": 0, "analyticsString": "", "show_more": { "url": "?s={phrase}", "action": "ajax" }, "mobile": { "trigger_on_type": 1, "trigger_on_click": 1, "hide_keyboard": 0 }, "compact": { "enabled": 1, "width": "200px", "closeOnMagnifier": 1, "closeOnDocument": 0, "position": "fixed", "overlay": 0 }, "animations": { "pc": { "settings": { "anim" : "fadedrop", "dur" : 300 }, "results" : { "anim" : "fadedrop", "dur" : 300 }, "items" : "fadeInDown" }, "mob": { "settings": { "anim" : "fadedrop", "dur" : 300 }, "results" : { "anim" : "fadedrop", "dur" : 300 }, "items" : "voidanim" } }, "autop": { "state": "disabled", "phrase": "", "count": 10 } }
Select Page

Brad_KorbBrad Korb, broker/owner of The Brad Korb Real Estate Group in Burbank, Calif., uses Zillow to stay on top in his local market. As both a Zillow Premier Agent and a Zillow Pro for Brokers partner, Korb’s agents benefit from immense exposure in the Burbank area and up-to-date, accurate listings. In the following interview, Korb lends Real Estate Magazine a glimpse into his top tips for real estate success, winning marketing campaigns, and more.

Real Estate Magazine: You’ve been in the industry for over 35 years. What have been the most important factors in keeping your business evolving with the times?
Brad Korb:
I’ve always kept in touch with my past clients, even the ones from 1979. I call my clients to wish them a happy anniversary every year. In addition, I publish a personal newspaper—the Burbank Bulletin, which goes out once a month—and send bi-monthly video emails through Vyral Marketing.

RE: How are home shoppers different today than they were 10 years ago?
BK:
Homebuyers are now looking online and have access to home information that wasn’t available to them before the inception of sites like Zillow. Now, REALTORS® like myself are educating buyers on the importance of using a REALTOR®.

RE: You’ve got a lot of marketing initiatives for your brokerage. What are the top five and why?
BK:

1. Zillow: It’s a great benefit to us because we show up 90 percent of the time in our marketplaces.
2. Trulia: We’re able to track buyer history and the homes and cities at which they’ve been looking.
3. “Just Sold” postcards: Every time we sell a home, we send out postcards to 1,000 nearby homeowners.
4. Burbank Bulletin Newspaper: Our monthly newspaper we’ve published for 13 years now. I involve the community by giving free ad space to local non-profits and schools.
5. Our own 800 number: I can track where my leads are coming from across different marketing initiatives, which is critical to understanding my ROI.

RE: You’ve been a Zillow Premier Agent for about two years. How do you use this program as a broker, and what’s been the effect on your business?
BK:
Our ROI has been phenomenal with Zillow. Zillow leads have more valid emails and phone numbers than other sites, and the contacts we receive are serious buyers and sellers. We constantly have a few Zillow leads in escrow. As a broker, Premier Agent gives our team more exposure for our listings; this has been a great marketing tool with sellers who want their home seen by as many buyers as possible.

For more information, visit www.bradkorb.com.


Buying/Selling Consumer Luxury National Spotlights
Milwaukee - city panorama seen from the north side.
2016 Home Sales Increasing Twice as Fast in Counties with Low Hazard Risk

The recently released ATTOM Data Solutions 2016 U.S. Natural Hazard Housing...

portrait of us army soldier and little daughter outside their home
The Best Military Towns Named for Investing in Rental Homes

New data was released by HomeUnion on the best military towns...

House chart , This is a computer generated and 3d rendered image.
August Brings Hottest Housing Market in a Decade, Says REALTOR.com

A record-breaking summer for the residential real estate market continued in...

Agent Broker Coaching Lead Gen Teams
Holding house keys on house shaped keychain in front of a new home
Stepping into the Residential Arena

In the following interview, Paul Kenny and Matt Bogue of Engel...

Handshake of a two businesswomen after closed deal
Recruiting and Retaining in Today’s World

“Times are changing” is a phrase that’s been uttered by countless...

education_tip_concept_NAR_Series.jpg
Education Insider: RPR’s Learning Site Is Blowing Our Mind

A couple weeks ago, Realtors® Property Resource (RPR) announced its brand...

Agent Best Practices Branding Broker Niche
Digital composite of businesswoman touching interface with profile pictures
Four Tips to Fuel Your Online Presence

Social media is a prime way to both connect with potential...

Hispanic family with laptop at home smiling
Back-to-School Marketing Ideas

As families gear up to send the kids back to school,...

Word Cloud with Lead Generation related tags
Ask the Expert: How Much Should You Spend on Lead Generation?

Today’s “Ask the Expert” column features Arthur Darmanin, Chief Executive Officer...

Agent Apps/Gadgets Best Practices Broker Innovation
financial stock price
5 Ways Big Data Is Changing Real Estate

Every facet of the business world has been radically changed by...

Computer keyboard with loupe concept
Maximizing Exposure with Unique, Interactive Domains

When it comes to finding your target audience, proper listing exposure...

Silhouette of business people moving and joining pieces of jigsaw puzzle on a business and stock market  blue background, with charts, diagrams, world maps and data arranged on grid and tables. World maps showing continents and countries with economy data and growth diagrams. Light glowing from the center. Copy space on bottom.
PNC Offers Online Business Insights, Webinars and Tools for Agents

Looking for the latest real estate industry information, education and networking...

Business Insights Content Generation Marketing Trends
Nizhnevartovsk, Russia - June 12, 2013: Man hand holding iPhone 5 with Instagram App. iPhone is product Apple Inc. Instagram is an online photo-sharing and social networking service.
Visual Storytelling: Tips for Mastering the Art of Instagram

Creating and implementing a consistent social media strategy is vital for...

"Paris, France - May 27, 2012: Instagram logo on Apple iPhone display"
Instagram Is Open for Business—Find Out What This Means for Real Estate

Last week, Instagram released some major updates that could create a...

instagram_update_2
Story Time: Move Over Snapchat, Instagram Wants In

Are you using Snapchat in your real estate business? Well, you should...

Buying/Selling For Your Clients Home Improvement How-To Lifestyle
US Marine Female Soldier at Home with Real Estate Paperwork.
Home Loans for Veterans: Everything You Need to Know

(TNS)—If you or your spouse has served in the military or...

Cheerful teenager girl with earphones doing homework on sofa at home
Pros and Cons: Buying a Property for a College Student

There’s no way around it, supporting a college student can be...

A beautifully staged modern living room within a Victoria, BC condo.
5 Dirt Cheap Home-Staging Ideas

(TNS)—We all want to make our houses look like they are...

manhattan
RISMedia’s CEO Exchange

RISMedia’s 2016 Real Estate CEO Exchange September 13 & 14, 2016...

Capital Building, Washington
RISMedia’s Power Broker Forum at the NAR REALTORS® Legislative Meetings & Trade Expo

RISMedia’s Power Broker Forum at the REALTORS® Legislative Meetings & Trade Expo...

PB-annual
RISMedia’s Power Broker Forum, Reception & Dinner – Annual

RISMedia Power Broker Events 2016 Orlando, Fla. Friday, November 4, 2016...