By Ken Goodfellow
Many team leaders started their teams because they were successful individual performers, but not necessarily strong business leaders. While they were capable of generating business, they were inevitably destined to struggle because they still possessed the mindset of a single agent.
They have the resources and personnel working for them, yet they struggle to get the most out of the two.
What they need to do is shift their mindset.
They know the business of sales, but they’re no longer in the traditional role of a salesperson. They’re the CEO of their business with a team working with them, and in order to get the most out of their business, they need to get the most out of their team.
Any successful agent, broker or team leader will tell you that success doesn’t come without training and coaching.
Personal development is at the core of their culture. Not just helping the client, but themselves and the business.
This begins with the broker/team leader and trickles down throughout the team rather simply.
Before a football game, the coach and players have a team meeting. These meetings aren’t about the coach or putting the focus on the best players, but rather, they’re instrumental in making sure everyone possesses the right attitude to get out there and win the game. The same goes for your real estate business and team.
Communication and Consistency
Leave nothing to chance. Expectations, goals and strategies need to be communicated clearly and consistently. Everyone needs to work together, and every team member needs to take control of their role.
The reason any top producer is successful is because they take action. Brokerages and teams must have the same approach so that systems work, duties are fulfilled, and clients are satisfied.
This is exactly what Goodfellow Coaching has experienced firsthand through working with over 600 real estate teams, most recently at the sold-out Millionaire Team Summit this past July. Team leaders from throughout North America gathered to enhance operations to make them highly profitable.
Mastery Summit (Goodfellow Coaching’s annual event) shares this same goal, but is open to all top-producing agents, brokers and team leaders looking to grow their business. Registration is open for the three-day event that runs from October 21 – 23.
Success doesn’t come without training and coaching, and Goodfellow Coaching understands this.
Ken Goodfellow is one of the top real estate coaches in North America to top agents, brokers, and teams.
For more information, visit www.goodfellowcoaching.com.
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