Group, Inc., owner of Apartments.com, recently announced an agreement to exclusively power the apartment community listings on the websites owned and operated by News Corp subsidiary Move, Inc.—realtor.com®, Move.com, and Doorsteps.com—with advertiser content from Apartments.com and ApartmentFinder.com.
The Apartments.com apartment community listing information complements realtor.com®’s listings content, which is derived from relationships with agents, brokers, landlords and residential property managers nationwide. The agreement is designed to increase traffic across CoStar’s and Move’s rental sites with the goal of enabling more leads, faster responses, and increased revenue opportunities for both companies. As part of the relationship, Move websites will now offer even more choices, properties and insights for prospective renters as well.
Apartments.com is the most heavily trafficked apartment rental website and has more listings than any other apartment rental site, the company stated.
Realtor.com® is the fastest-growing online real estate destination for home buyers, sellers, renters and dreamers, with audience growth of 43 percent during the first three quarters of 2015, the company stated. Doorsteps.com and Move.com are leading destinations for local rental listings, homebuyer education and tools for real estate professionals.
“Our relationship with realtor.com® means that for one of the lowest price points in the industry and the convenience of a single point of contact, we will now promote our advertisers’ communities across six major apartment and real estate rental websites,” said Andrew Florance, CoStar Group Founder and Chief Executive Officer. “The Apartments.com Network is now clearly the most heavily trafficked family of apartment rental websites. We expect to drive an even greater increase in lead flow to our advertisers’ communities.”
“We’re excited to provide our users access to an unsurpassed selection of apartment listings and new, high-quality content dedicated to our renter audience,” said Ryan O’Hara, Chief Executive Officer of Move. “We look forward to featuring this content in the coming weeks and delivering an even more valuable experience to renters looking for their next home on realtor.com.”
The deal extends the Apartments.com rental content to six leading websites including Apartments.com, ApartmentFinder.com, ApartmentHomeLiving.com, realtor.com®, Move.com, and Doorsteps.com.
“Renters generally visit multiple websites in their search for an apartment – so it’s important to feature our advertisers’ communities across multiple websites with diverse character, personality, and functionality,” said Florance. “In addition to having massive site traffic, we believe that realtor.com® uniquely serves potential renters who aspire to purchase their dream home.”
The Apartments.com Network is expected to grow even stronger with December’s re-release of ApartmentFinder.com after a $30 million renovation. When CoStar Group re-launched Apartments.com earlier this year, it enjoyed an immediate and sustained boost in traffic, high consumer satisfaction and a surge in advertising sales.
Florance continued, “We’ve invested $1 billion in the multifamily sector to deliver the best results for all of our audiences, whether they’re advertisers, consumers, property managers, investors, or lenders. The name CoStar itself communicates that we view our efforts as a co-starring role with multifamily agents and brokers to best serve clients. We are very pleased to now have the opportunity to align with realtor.com®, and the professionalism the organization embodies.”