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In the hills of Colorado, Tom Kalinski—broker/owner and founder of RE/MAX of Boulder, Inc.—and his team have been taking advantage of the advanced multimedia they can display on their website, while tapping in behind the scenes to a volume of quality leads they’ve never seen before.

With the opportunity to do virtually limitless videos on their clients’ properties, the members of his team are ramping up their skills when it comes to developing eye-popping visuals.

“We actually created a studio complete with cameras where any of our REALTORS® can go in and do as much visual content as they care to do,” says Kalinski, of the company’s 110 REALTORS® and 30 – 40 licensed assistants who work to support the firm’s teams.

“Only 25 or 30 of our team members are very adept at doing the video work right now,” says Kalinski, “but we have a full-time staff member supporting our video studio who can help walk any of our team members through the process.”

For Kalinski, the decision to partner with came about after he was contacted by a company representative who said they had the answers to all of his problems.

“We get that pitch every day from somebody, but I liked the approach, so I listened,” says Kalinski. “As an old-time broker, our office had been doing things the traditional way—through referral business—but we’re finding that we need to develop an approach that appeals to younger clients, so learning and understanding lead generation was big for me. And the ways in which has helped us begin to present ourselves on social media is another important thing.”

While the partnership is still in its early stages, Kalinski notes that the leads they’re getting from are better than the leads generated through their old website.

His team members are also expanding the use of blogging to present themselves to an even broader audience, and has been by their side every step of the way.

“ is supporting our bloggers by helping them understand how to do it, and how to present it in order to help support lead generation,” adds Kalinski.

“So far I’ve been impressed,” concludes Kalinski. “Some of the other pitches we’ve received haven’t come with the follow-up or integration to help us grow our business. Nobody else seems to have the tools to do that.”

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