By Leah Wolfe-Kraemer, Realty ONE Group
What Exactly Is the “You First” Approach?
Completely agent-centric, a “You First” approach lets agents know their real estate firm is more of a family than a company. Firms that practice “You First” provide support tools and infrastructure that agents need for a lifestyle approach. In essence, it’s not about how many transactions agents are going to close or their net income, but more about how they can develop businesses that help them focus on their big “whys”—why did they decide to become a real estate agent? Why did they choose this profession over others? Is it the flexible schedule for their kids? Is it the unlimited potential in the business?
Why Is “You First” Effective?
Coaching, tools, training and broker support are the most cited reasons why real estate professionals choose to work for brokerages that practice the “You First” approach. Here’s why:
- Coaching: Whether you’re brand new or a massive team, you need to have accountability to your structure and business plan, and having a coach helps with that. Coaches should engage in regular, structured conversation with individuals or teams with the primary goal of enhancing awareness and behavior to achieve specific business outcomes.
- Tools and Training: From home search apps and marketing videos to transaction solutions, supportive and effective brokerages should provide specific tools and resources that will help the organizational model, and they need to make sure their agents are always taking advantage of them. As for training, it’s helpful for brokerages to offer frequent classes on topics ranging from working with buyers and sellers to customer service roles and contract boot camps.
- Broker Support: One of the biggest ways the “You First” approach is manifested is through broker support. For example, at Realty ONE Group, every office has a dedicated on-site broker that works almost exclusively with those agents. This broker has a personal commitment and is held accountable to each agent. Whether it’s a quick question or a complex client situation they need advice on, agents can reach out to their brokers and the brokers will be there for them.
In contrast to the “You First” approach, the “Firm First” approach negatively impacts agents’ careers. If the company is only looking at the bottom line, and managers are not experiencing growth or compensation raises, everyone within the firm (except ownership) suffers.
In summary, the “You First” approach gives real estate professionals every reason to succeed and build their businesses. It revolves around the agent’s wellbeing and that is the best strategy—because at the end of the day, your business is you.
For more information, please visit www.RealtyONEGroup.com.
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