Not all buyers are created equal; their wants and needs can vary as much as night and day. As real estate professionals, agents and brokers need to be prepared to handle all kinds of customers, from the most tech-savvy of the bunch to those who have never touched social media or the internet. Learning how to properly serve both extremes can oftentimes be the key to a company’s success, and working with vendors and partners who understand that can only add power to a brokerage’s repertoire.
Quicken Loans is one company that gets it. Ken Baris, president of Jordan Baris, Inc., REALTORS®, says his company brought Quicken Loans into the fold in order to give their clientele two mortgage options—the best of both worlds.
Quicken Loans has a mortgage option that can fit all buyers. A client can even put as little as 1 percent down. If they want to get a mortgage the traditional way, Quicken Loans is built for that. If they want to get a mortgage safely and securely online, they can do so through the power of Rocket Mortgage.
The reaction among Baris’ company has been a positive one. Along with Quicken Loans’ national marketing campaign, Baris finds that every consumer has at least heard of Quicken Loans, which gives his clients the confidence they’re looking for when working with a mortgage lender. They know that Quicken Loans has the process and communication in place to close their loan on time.
“There’s definitely a credibility factor, so that’s something our agents enjoy,” says Baris.
Working closely with Quicken Loans’ Mark Millar and the rest of the Market Manager Team, Baris has found that Millar and his team do an amazing job at staying present and organized.
“Working with Mark has been fantastic. Quicken Loans is very much a process- and communication-oriented organization, and when they give a commitment, they really meet it.
“Another thing I like about Quicken Loans is their ISMs—their business tenets, practices and philosophies they have relating to how they work with each other, REALTORS® and consumers. I like to think of Jordan Baris, REALTORS® as a company that truly has a heart and soul, and we find the exact same thing with Quicken Loans. They’re not a company of shallow words and hollow promises; they’re a company that really does what they say they’re going to do,” says Baris.
Quicken Loans’ presence helps Baris’ company stay focused on what really matters: serving their customers and closing transactions. Quicken Loans’ Market Manager Team is an essential piece of that puzzle.
“The Market Manager Team concept is really strong. They’ll be in your office more than you think, and they’ll be there to help build upon your business initiatives and grow your business,” says Baris.
Not only has Quicken Loans helped Baris attract buyers who have sat on the sidelines because they found the entire home-buying experience to be cumbersome, but Baris also points out the value in the ease of working with the company. Having a dedicated Market Manager gives him the confidence to know that when he calls them—no matter the hour—someone will pick up the phone.
“I find it pretty fun working with them. You can never underestimate the importance of fun in business. They’re a high-quality organization. First class.”
Nick Caruso is RISMedia’s senior editor. Email him your real estate news ideas at email@example.com.
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