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Being all-in is powerful. In fact, the ancient Aztecs had a word to describe the power of an earthquake or great storm. That word: “ollin (pronounced “all in”). The Aztecs spoke the Nahuatl language, and the word “ollin” was often used in conjunction with the Nahuatl words “yollotl,” meaning heart, and “yoliztli,” meaning life. “Ollin yoliztli” meant “life force.” “Ollin yollotl” meant “move with all your heart.” Ollin, then, is a driving force, a movement with all your heart. It connotes intense and immediate action.

Are you ollin? Are you making intense and immediate movement toward the achievement of your goals? Ollin is the difference between people who consistently achieve and those who don’t. If you have a driving force and take intense and immediate action, obstacles can’t stop you. If you’re ollin, failure becomes an event to learn from, not a reason to quit. If you’re ollin, success becomes a foregone conclusion, and you’re able to enjoy the journey with a knowing that you’ll succeed.

Be ‘Ollin’ in Your Business
Start with a compelling goal—what Kevin Buffini, the head of our Ability Management Department, calls “authentic goals.” A coach can help you identify these goals and keep them at the forefront of your mind so they become a driving force.

Next, take immediate and intense action. What have you been putting off that you know if you acted on it would pay great results? Many people put off doing their daily proactive lead generation activities. Some are good reasons, some are just excuses, but the truth is, to be ollin, you need to take immediate action on your goals. Make sure your lead generation is the first thing you do when you start your business day.

Are you acting with intensity? The definition of intensity is a measurable amount of force. That measurable amount of force will mean different things to different people. For example, if you are currently not making any calls to your database, then a measurable amount of force may be one call a day. If you’re currently making five calls a day, can you increase it to seven? The key is to push yourself. Racecar driver Mario Andretti said, “If you don’t feel out of control, you’re not going fast enough.” Are you going fast enough? Ask your coach to push you, even just a little, so you can act with intensity and be ollin.

It’s also helpful to adopt an emigrant mindset. In Brian Buffini’s latest book, “The Emigrant Edge,” he outlines seven traits consistent in all emigrant stories, from a voracious openness to learn to a tireless work ethic. One trait that stands out the most is a “do whatever it takes” mindset; they’ll do everything they need to do in order to not only survive, but succeed. They’re definitely all-in.

We’re ollin and we want to help you be ollin, too. We have a driving force—the mission to impact and improve the lives of people. We’re intent in our action toward that mission. If you have a coach, ask them to help you clarify your goals and push you more outside of your comfort zone. If you don’t have a coach, get one to help you take your business to the next level.

For more information, please visit www.buffiniandcompany.com.

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