Realty ONE Group has added David King, formerly chief brand officer of Movement Mortgage, as chief brand officer, a new position overseeing all branding, communication and marketing.
“David is the perfect person to take the Realty ONE Group brand to the next level,” says Kuba Jewgieniew, founder and CEO of Realty ONE Group. “His experience and leadership in building impactful marketing channels completely align with our goals to grow the most dynamic brand the real estate world has ever seen.”
“I am very excited to be joining such a wonderful family of hard-working, creative and innovative thinkers,” says King. “The branding team has built such a powerful presence in the industry and beyond. With so much momentum in the brand and the business, itself, there is no limit to what we can accomplish together.”
At Movement Mortgage, King began at a company with a two-person marketing team and $1 billion in loans; the company is now a national powerhouse, with more than $13 billion across banking, insurance and loan products, and a 50-person marketing team.
King will be based out of Realty ONE Group’s creative incubator space, CUBE8, in Laguna Niguel, Calif.
Realty ONE Group’s branding is characterized by its black and gold motif; “Coolture,” “Opening Doors” and “UNbrokerage” initiatives; and the design of its offices. In January, the company debuted a billboard campaign in New York City’s Time Square, and it was featured on the cover of RISMedia’s Real Estate magazine in June 2017. According to a company release, Realty ONE Group is “a disruptive force for the industry by empowering agents to unleash their inner entrepreneur, keep their entire commissions and grow their businesses as they see fit with the help of a supportive and innovative franchisor.” The company is debt-free and family-owned.
Additionally, through the nonprofit Realty ONE Group Cares program, the company is involved in nationwide philanthropy. At Movement Mortgage, King contributed to efforts to invest $12 million in a tuition-free charter school in Charlotte, N.C.
King is a native of the UK, who immigrated to the U.S. at 14 years old in 1992. King and his family are relocating from North Carolina to Southern California.
For more information, please visit www.realtyonegroup.com.
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