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A coach is more necessary today than ever. Our world has changed; technology has made life faster and easier, but more complicated at the same time. Ever pick up your phone first thing after waking up? No wonder we’re overwhelmed, over-stimulated and can find it difficult to create meaningful interactions with others. (Remember that person laying there next to you?!)

This becomes glaringly apparent in business. With “weapons of mass distraction” all around us, how can we prepare for what lies ahead? Get someone on your side—someone who’s unbiased and highly trained to see your blind spots and bring out your potential.

The Benefits of Having a Coach
In ancient times, a coach was a vehicle that carried people—often, important people—to their destinations. Nowadays, a coach still carries people, but the act is more figurative than literal. Coaches outline and reinforce principles, hold people accountable to their goals and provide encouragement when it’s needed the most. A coach provides…

Instruction: Legendary basketball coach John Wooden said, “A great coach is someone who can give correction without causing resentment.” A coach offers the tactics and how-tos for success. They’re not only knowledgeable in the fundamentals; they have training and experience using them in their own businesses. A coach helps you maintain perspective and a positive attitude. They help you create goals and reassess them when needed. They also help you devise a plan to achieve your goals and create a lasting, prosperous business.

Support: With technology ever-present in our lives and businesses, many rely on it too heavily as a tool to drive business; however, tools are not as important as the skill behind the tradesman. A coach will help you use the tools efficiently and manage your resources. They help you prioritize your day so you’re more productive. Additionally, they help you cultivate good habits to replace those habits that are holding you back.

Accountability: Stephen Covey said, “Accountability breeds responsibility.” It’s being responsible to something, including your goals and business. A coach will hold you accountable to both, as well as to the goals you’ve set in other areas of your life. 

Partnership: You’ll develop a close relationship with your coach throughout the process. As a result, you’ll both continue to grow. Make sure your coach is someone who is able to grow with you. 

Ownership: As you begin to experience more success in your business, you may find you rely on your coach less for providing the fundamentals and more for periodic advice and encouragement. By this time, you’re taking full responsibility for your business and the growth it experiences. Your coach will evolve into a supporting role, guiding you through any challenges you face and providing encouragement. They’ll still be an active accountability partner, but you’ll rely on them less than when you first began coaching. This doesn’t mean you need them less in your business; on the contrary, you may need them more at this time to keep you in check and true to your vision for your business. It’s just that the dynamic between you will have changed. 

In the words of Brian Tracy, “Peak performance begins with taking responsibility for your life and everything that happens to you.” In order to achieve peak performance and lead a thriving business, it’s crucial to have a coach in your corner.

For more information, please visit www.buffiniandcompany.com. 

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