Windermere Real Estate has announced a brand refresh, from its business cards and signage to marketing materials and website.
“In order to remain relevant, companies must evolve, just as Windermere has done for the past 46 years,” says OB Jacobi, president of Windermere Real Estate, founded in 1972 by his father, John Jacobi. “We knew we didn’t need an entire brand overhaul, but a little facelift was definitely in order.”
The impetus for the refresh came from the 2016 launch of Windermere’s ultra-luxury marketing program, W Collection.
“When we launched W Collection we decided that we needed to take a step back and look at how the primary Windermere brand and all of its sub-brands worked together as a cohesive unit,” Jacobi says.
The result was a 12-month process that saw every element of the Windermere brand, from its logos to its color palette and fonts, updated to reflect a more modern look and feel. Input was sought from Windermere agents, franchise owners, executives and outside experts. The entire process was managed and executed in-house by Windermere’s marketing team.
“The Windermere brand has over four decades of equity, so we knew we didn’t want to move entirely away from what we’ve worked very hard to build, but we definitely felt the need to make it more contemporary,” says Jacobi.
Windermere’s updated branding was unveiled to the company’s franchise owners a few months ago and has been received very positively.
“As Windermere franchise owners for over a decade, we’ve seen the power that a strong and relevant brand brings to our team and clients,” says Marla Heagle, owner of Windermere’s Camano Island and Stanwood offices in Washington, alongside her husband, Randy. “The brand refresh has reinvigorated our agents and given our clients a glimpse of the innovative support Windermere consistently provides to franchises and agents year after year. This support is what allows us to be the best in the business.”
For more information, please visit www.windermererefresh.com.
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