Past Clients, Future Profitability: Cultivating Your Most Valuable Lead Source
You demonstrated your expertise to them time and again. They saw what a great negotiator you are, as you steered them through rough waters, working through every issue in the transaction until, ultimately, you handed them the keys, shook their hands and wished them...
Stop Doing This, Start Doing That: Changing a Few Things to Maximize Your Marketing
Have you ever heard the old saying, “He’s the jack of all trades and the master of none?” With all the great new gizmos and gadgets consistently being thrust at real estate agents these days, it’s easy to make the mistake of chasing them all....
Be Where? Say What? Social Media Marketing for the Real Estate Professional
While it’s not news that marketing via social media can be highly effective for strengthening and growing your sphere of influence and finding potential buyers and sellers, it only works to your advantage when you do it right. All too many agents fall prey to...Buffini & Company Launches Referral Maker® CRM for Teams
Buffini & Company has launched Referral Maker® CRM for Teams, a tool for real estate professionals to monitor the business performance of their teams, including real-time data on what activities are generating results, the company recently announced. “Referral...
Becoming a Go-To Source for Local and Community Content
One of the most important qualities that buyers and sellers look for in a real estate agent is local market expertise. Of course, this type of information should include...
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