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	<title>RISMedia &#187; Best Practices</title>
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	<link>http://rismedia.com</link>
	<description>Leader in Real Estate Information and News.  Real estate industry news, profiles, and articles for agents, brokers, and consumers. National print magazine available.</description>
	<lastBuildDate>Sun, 19 May 2013 21:33:09 +0000</lastBuildDate>
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		<title>Power Broker Spotlight: Overcoming Inventory Challenges</title>
		<link>http://rismedia.com/2013-05-19/power-broker-spotlight-overcoming-inventory-challenges/</link>
		<comments>http://rismedia.com/2013-05-19/power-broker-spotlight-overcoming-inventory-challenges/#comments</comments>
		<pubDate>Sun, 19 May 2013 17:03:32 +0000</pubDate>
		<dc:creator>susanne</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Business Development & Best Practices]]></category>
		<category><![CDATA[Coaching]]></category>
		<category><![CDATA[Coaching & Training]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Real Estate Training]]></category>
		<category><![CDATA[Real Estate Trends]]></category>

		<guid isPermaLink="false">http://rismedia.com/?p=79129</guid>
		<description><![CDATA[Sometimes, in order to move forward, we must look at what was successful in the past. In the following interview, Dan Elsea of Real Estate One in Michigan tells us what retired home-selling tricks his company has been revisiting—with successful results! Dan Elsea President, Brokerage Real Estate One Michigan 2012 Transactions: 18,564 2012 Sales: $2,622,833,861 [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Eight Things Keeping Your Company Out of First Place</title>
		<link>http://rismedia.com/2013-05-16/eight-things-keeping-your-company-out-of-first-place/</link>
		<comments>http://rismedia.com/2013-05-16/eight-things-keeping-your-company-out-of-first-place/#comments</comments>
		<pubDate>Thu, 16 May 2013 20:02:39 +0000</pubDate>
		<dc:creator>susanne</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Business Development & Best Practices]]></category>
		<category><![CDATA[Coaching]]></category>
		<category><![CDATA[Coaching & Training]]></category>
		<category><![CDATA[Real Estate Training]]></category>
		<category><![CDATA[Real Estate Trends]]></category>
		<category><![CDATA[Weekly Business Builder Archive]]></category>

		<guid isPermaLink="false">http://rismedia.com/?p=79083</guid>
		<description><![CDATA[Picture this: You’re relaxing on your couch and watching your favorite crime drama after a long day at work. You’ve halfway tuned out during a commercial break when something catches your attention. “Come see what we have to offer. We’re proud to be second in area sales and customer satisfaction since 1992!” an announcer enthuses [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Relationship Mastery</title>
		<link>http://rismedia.com/2013-05-13/relationship-mastery/</link>
		<comments>http://rismedia.com/2013-05-13/relationship-mastery/#comments</comments>
		<pubDate>Mon, 13 May 2013 20:56:51 +0000</pubDate>
		<dc:creator>susanne</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Business Development & Best Practices]]></category>
		<category><![CDATA[Coaching]]></category>
		<category><![CDATA[Coaching & Training]]></category>
		<category><![CDATA[Real Estate Training]]></category>
		<category><![CDATA[Today's Top Story]]></category>

		<guid isPermaLink="false">http://rismedia.com/?p=79003</guid>
		<description><![CDATA[The No. 1, most important asset we have in our real estate arsenal is our relationships. Perhaps it will feel a bit redundant for me to remind you how important it is to work on your sphere of influence, but what exactly does that mean? For some, it means connecting with them on Facebook or [...]]]></description>
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		<item>
		<title>New Home Sales Soar; How REALTORS® Are Maximizing Opportunities</title>
		<link>http://rismedia.com/2013-05-12/new-home-sales-soar-how-realtors-are-maximizing-opportunities/</link>
		<comments>http://rismedia.com/2013-05-12/new-home-sales-soar-how-realtors-are-maximizing-opportunities/#comments</comments>
		<pubDate>Sun, 12 May 2013 17:09:36 +0000</pubDate>
		<dc:creator>susanne</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Business Development & Best Practices]]></category>
		<category><![CDATA[Coaching]]></category>
		<category><![CDATA[Coaching & Training]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Real Estate Training]]></category>
		<category><![CDATA[Today's Top Story]]></category>

		<guid isPermaLink="false">http://rismedia.com/?p=78969</guid>
		<description><![CDATA[With more than 25 years in the business, David Schoner is recognized as one of the nation’s leading experts in new-home sales and marketing. As the previous owner of Schoner Research and the New Jersey New Homes Guide, he’s worked for the past 17 years as vice president, Coldwell Banker NRT, responsible for all New [...]]]></description>
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		<item>
		<title>Builders Are People, Too</title>
		<link>http://rismedia.com/2013-05-09/builders-are-people-too/</link>
		<comments>http://rismedia.com/2013-05-09/builders-are-people-too/#comments</comments>
		<pubDate>Thu, 09 May 2013 20:27:09 +0000</pubDate>
		<dc:creator>susanne</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Real Estate]]></category>
		<category><![CDATA[Real Estate News]]></category>
		<category><![CDATA[Weekly Business Builder Archive]]></category>

		<guid isPermaLink="false">http://rismedia.com/?p=78911</guid>
		<description><![CDATA[Many of us have learned to be careful what we wish for. Years ago, as a young custom homebuilder, I reached a point where these words were ringing in my ears. While I was excited my business was growing quickly, I found myself struggling to keep up with my work like the proverbial ‘one-armed paper [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Work with Intention: The 3 Components of Performance Time</title>
		<link>http://rismedia.com/2013-05-09/work-with-intention-the-3-components-of-performance-time/</link>
		<comments>http://rismedia.com/2013-05-09/work-with-intention-the-3-components-of-performance-time/#comments</comments>
		<pubDate>Thu, 09 May 2013 20:24:49 +0000</pubDate>
		<dc:creator>susanne</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Business Development & Best Practices]]></category>
		<category><![CDATA[Coaching]]></category>
		<category><![CDATA[Coaching & Training]]></category>
		<category><![CDATA[Real Estate Training]]></category>
		<category><![CDATA[Weekly Business Builder Archive]]></category>

		<guid isPermaLink="false">http://rismedia.com/?p=78909</guid>
		<description><![CDATA[Everything you want to accomplish in life requires an investment of your time, so when you want to improve your results, you must consider the fact that your supply of time is limited. Even in this era of innovation and technological advancement, time, more than any other resource, is the limiting factor. Let’s face it, [...]]]></description>
		<wfw:commentRss>http://rismedia.com/2013-05-09/work-with-intention-the-3-components-of-performance-time/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Great Tips to Lead Change in Challenging Times</title>
		<link>http://rismedia.com/2013-05-09/great-tips-to-lead-change-in-challenging-times/</link>
		<comments>http://rismedia.com/2013-05-09/great-tips-to-lead-change-in-challenging-times/#comments</comments>
		<pubDate>Thu, 09 May 2013 20:19:29 +0000</pubDate>
		<dc:creator>susanne</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Coaching]]></category>
		<category><![CDATA[Coaching & Training]]></category>
		<category><![CDATA[Weekly Business Builder Archive]]></category>

		<guid isPermaLink="false">http://rismedia.com/?p=78905</guid>
		<description><![CDATA[Putting the right people at the helm has launched many high-profile, highly successful turnarounds, from Jack Welch in his early days at GE to Meg Whitman at eBay. But companies don’t have to fire the entire C-suite to put “new” leadership in place, says Barbara Trautlein, author of “Change Intelligence: Use the Power of CQ [...]]]></description>
		<wfw:commentRss>http://rismedia.com/2013-05-09/great-tips-to-lead-change-in-challenging-times/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Weekly Video Tip: Slow Motion</title>
		<link>http://rismedia.com/2013-05-08/weekly-video-tip-slow-motion/</link>
		<comments>http://rismedia.com/2013-05-08/weekly-video-tip-slow-motion/#comments</comments>
		<pubDate>Wed, 08 May 2013 20:06:59 +0000</pubDate>
		<dc:creator>susanne</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Coaching]]></category>
		<category><![CDATA[Coaching & Training]]></category>
		<category><![CDATA[Real Estate Technology]]></category>

		<guid isPermaLink="false">http://rismedia.com/?p=78875</guid>
		<description><![CDATA[I know you guys are already pros at editing. You’ve been watching all of our videos, right? Then you should be a speed demon in the editing suite, making all kinds of sweet videos. Even so, it never hurts to put another tool in your toolbox and we think you’ll be using this one all [...]]]></description>
		<wfw:commentRss>http://rismedia.com/2013-05-08/weekly-video-tip-slow-motion/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Get Your Fill of Resources in NAR&#8217;s Booth No. 1707</title>
		<link>http://rismedia.com/2013-05-07/get-your-fill-of-resources-in-nars-booth-no-1707/</link>
		<comments>http://rismedia.com/2013-05-07/get-your-fill-of-resources-in-nars-booth-no-1707/#comments</comments>
		<pubDate>Tue, 07 May 2013 20:59:44 +0000</pubDate>
		<dc:creator>susanne</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Business Development & Best Practices]]></category>
		<category><![CDATA[Real Estate]]></category>
		<category><![CDATA[Real Estate Information]]></category>

		<guid isPermaLink="false">http://rismedia.com/?p=78849</guid>
		<description><![CDATA[NAR PULSE—Attending the Midyear Trade Expo in D.C.? Meet us in NAR’s Booth No. 1707, at the center of the REALTOR® Pavilion’s neighborhood of NAR information and resources. Pick up a campaign button for your hill visit and record a video message for the REALTOR® Party, take action on two MVP offers, learn about exclusive [...]]]></description>
		<wfw:commentRss>http://rismedia.com/2013-05-07/get-your-fill-of-resources-in-nars-booth-no-1707/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Do You Value Your Company?</title>
		<link>http://rismedia.com/2013-05-07/how-do-you-value-your-company/</link>
		<comments>http://rismedia.com/2013-05-07/how-do-you-value-your-company/#comments</comments>
		<pubDate>Tue, 07 May 2013 20:57:43 +0000</pubDate>
		<dc:creator>susanne</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Business Development & Best Practices]]></category>
		<category><![CDATA[Coaching]]></category>
		<category><![CDATA[Coaching & Training]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Real Estate Training]]></category>

		<guid isPermaLink="false">http://rismedia.com/?p=78847</guid>
		<description><![CDATA[Central to any type of ownership change and/or restructuring is determining the value of your business. You need to understand the market value of your business when exchanging ownership shares, creating options to purchase, or establishing a tax base line for family transfers. If you are contemplating buying, selling, merging, adding partners, exiting your partnership [...]]]></description>
		<wfw:commentRss>http://rismedia.com/2013-05-07/how-do-you-value-your-company/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Share your success story with rismedia&#8217;s &#8216;real estate pro of the month</title>
		<link>http://rismedia.com/2013-05-06/why-would-you-hire-you/</link>
		<comments>http://rismedia.com/2013-05-06/why-would-you-hire-you/#comments</comments>
		<pubDate>Mon, 06 May 2013 21:02:15 +0000</pubDate>
		<dc:creator>susanne</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Business Development & Best Practices]]></category>
		<category><![CDATA[Coaching]]></category>
		<category><![CDATA[Coaching & Training]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Real Estate Training]]></category>
		<category><![CDATA[Real Estate Trends]]></category>
		<category><![CDATA[Today's Top Story]]></category>

		<guid isPermaLink="false">http://rismedia.com/?p=78817</guid>
		<description><![CDATA[If you had to hire a real estate professional to sell your home, or to help you buy a new one, would you hire “you” to do the job? If the answer is yes, then list all the reasons why. If the answer is no, list all of the reasons why not. As you consider [...]]]></description>
		<wfw:commentRss>http://rismedia.com/2013-05-06/why-would-you-hire-you/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Monday Morning Mobile: The Great Debate</title>
		<link>http://rismedia.com/2013-05-05/monday-morning-mobile-the-great-debate-2/</link>
		<comments>http://rismedia.com/2013-05-05/monday-morning-mobile-the-great-debate-2/#comments</comments>
		<pubDate>Sun, 05 May 2013 17:06:36 +0000</pubDate>
		<dc:creator>susanne</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Business Development & Best Practices]]></category>
		<category><![CDATA[Coaching]]></category>
		<category><![CDATA[Coaching & Training]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Real Estate Technology]]></category>
		<category><![CDATA[Real Estate Training]]></category>
		<category><![CDATA[Real Estate Trends]]></category>

		<guid isPermaLink="false">http://rismedia.com/?p=78775</guid>
		<description><![CDATA[Since the dawn of the iPhone and its acclaimed App Store, the debate amongst marketers, IT professionals, providers and decision makers rages on; does your brand need a Mobile Website or App. The jury is still out, and seemingly, the best strategy at present is not a one size fits all, but rather one tailored [...]]]></description>
		<wfw:commentRss>http://rismedia.com/2013-05-05/monday-morning-mobile-the-great-debate-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Many Can You Name?</title>
		<link>http://rismedia.com/2013-05-02/how-many-can-you-name-2/</link>
		<comments>http://rismedia.com/2013-05-02/how-many-can-you-name-2/#comments</comments>
		<pubDate>Thu, 02 May 2013 20:03:04 +0000</pubDate>
		<dc:creator>susanne</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Business Development & Best Practices]]></category>
		<category><![CDATA[Coaching]]></category>
		<category><![CDATA[Coaching & Training]]></category>
		<category><![CDATA[Real Estate Training]]></category>
		<category><![CDATA[Weekly Business Builder Archive]]></category>

		<guid isPermaLink="false">http://rismedia.com/?p=78731</guid>
		<description><![CDATA[For the purpose of this column, I’m going to focus on the “big” networks—Facebook, Twitter, YouTube, Google+, Instagram, Pinterest, foursquare, LinkedIn and flickr. As you’ll notice, that’s still a pretty long list. Having an active, well-managed presence on nine networks isn’t just a challenge for many brands—it’s impossible. Here’s where the challenge comes in: How [...]]]></description>
		<wfw:commentRss>http://rismedia.com/2013-05-02/how-many-can-you-name-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Soldiering through Home Buying: A Primer for Working with the Military</title>
		<link>http://rismedia.com/2013-05-02/soldiering-through-home-buying-a-primer-for-working-with-the-military/</link>
		<comments>http://rismedia.com/2013-05-02/soldiering-through-home-buying-a-primer-for-working-with-the-military/#comments</comments>
		<pubDate>Thu, 02 May 2013 20:02:13 +0000</pubDate>
		<dc:creator>susanne</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Business Development & Best Practices]]></category>
		<category><![CDATA[Coaching]]></category>
		<category><![CDATA[Coaching & Training]]></category>
		<category><![CDATA[Real Estate Training]]></category>
		<category><![CDATA[Weekly Business Builder Archive]]></category>

		<guid isPermaLink="false">http://rismedia.com/?p=78729</guid>
		<description><![CDATA[As a veteran, I know all too well that the old adage of military life—home is where Uncle Sam sends you—is hardly an exaggeration. Active duty military families move, on average, every two to three years. America’s service members and military families, who are already under tremendous strain due to the nature of military service [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The NAR Power Broker Roundtable: Top Producers: How They Stay at the Top of Their Game</title>
		<link>http://rismedia.com/2013-05-01/the-nar-power-broker-roundtable-top-producers-how-they-stay-at-the-top-of-their-game/</link>
		<comments>http://rismedia.com/2013-05-01/the-nar-power-broker-roundtable-top-producers-how-they-stay-at-the-top-of-their-game/#comments</comments>
		<pubDate>Wed, 01 May 2013 20:03:45 +0000</pubDate>
		<dc:creator>susanne</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Business Development & Best Practices]]></category>
		<category><![CDATA[Coaching]]></category>
		<category><![CDATA[Coaching & Training]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Real Estate Training]]></category>

		<guid isPermaLink="false">http://rismedia.com/?p=78707</guid>
		<description><![CDATA[The Power Broker Roundtable is brought to you by the National Association of REALTORS® and Jeff Barnett, NAR’s Special Liaison for Large Firm Relations. Watch for this column each month, where we address broker issues, concerns and milestones. Moderator: Jeff Barnett, Liaison for Large Residential Firms Relations, NAR Participants: Susan Fitzgerald, Prudential Georgia Realty, Atlanta, [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Update, Create, Share: Easy Content Marketing for Real Estate</title>
		<link>http://rismedia.com/2013-04-30/update-create-share-easy-content-marketing-for-real-estate/</link>
		<comments>http://rismedia.com/2013-04-30/update-create-share-easy-content-marketing-for-real-estate/#comments</comments>
		<pubDate>Tue, 30 Apr 2013 20:46:28 +0000</pubDate>
		<dc:creator>susanne</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Business Development & Best Practices]]></category>
		<category><![CDATA[Coaching]]></category>
		<category><![CDATA[Coaching & Training]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Real Estate Technology]]></category>
		<category><![CDATA[Real Estate Training]]></category>

		<guid isPermaLink="false">http://rismedia.com/?p=78681</guid>
		<description><![CDATA[Content marketing is a marketing technique that uses relevant and valuable unique content to attract potential customers. By creating and sharing content that real estate consumers want access to – like first time buyer guides, market updates, and ‘how to’ videos – you give the consumer a reason to see value in your company. Content [...]]]></description>
		<wfw:commentRss>http://rismedia.com/2013-04-30/update-create-share-easy-content-marketing-for-real-estate/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>From Lead Capture to Client – Optimizing Your Open House</title>
		<link>http://rismedia.com/2013-04-30/from-lead-capture-to-client-optimizing-your-open-house/</link>
		<comments>http://rismedia.com/2013-04-30/from-lead-capture-to-client-optimizing-your-open-house/#comments</comments>
		<pubDate>Tue, 30 Apr 2013 20:42:59 +0000</pubDate>
		<dc:creator>susanne</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Business Development & Best Practices]]></category>
		<category><![CDATA[Coaching]]></category>
		<category><![CDATA[Coaching & Training]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Real Estate Training]]></category>

		<guid isPermaLink="false">http://rismedia.com/?p=78679</guid>
		<description><![CDATA[As open houses continue to play an integral role in the home-buying process, real estate professionals are doing themselves—and prospective buyers—a disservice if open houses aren’t part of their plan. However, as any real estate professional can attest, not every open house visitor converts to a sale, and it is difficult to separate out who [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>No Trust or Rapport? No Sale or Referrals.</title>
		<link>http://rismedia.com/2013-04-29/no-trust-or-rapport-no-sale-or-referrals/</link>
		<comments>http://rismedia.com/2013-04-29/no-trust-or-rapport-no-sale-or-referrals/#comments</comments>
		<pubDate>Mon, 29 Apr 2013 20:29:20 +0000</pubDate>
		<dc:creator>beth</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Business Development & Best Practices]]></category>
		<category><![CDATA[Coaching]]></category>
		<category><![CDATA[Coaching & Training]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Real Estate]]></category>
		<category><![CDATA[Real Estate News]]></category>
		<category><![CDATA[Real Estate Training]]></category>
		<category><![CDATA[Today's Top Story]]></category>

		<guid isPermaLink="false">http://rismedia.com/?p=78655</guid>
		<description><![CDATA[Have you ever had a sale that didn’t close and you weren’t sure why? Chances are you lost the sale because you didn’t establish sufficient trust and rapport with your prospect. Once you have developed trust and rapport, you’ve actually got the hard part behind you and you’re probably going to make a sale! It [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Monday Morning Mobile: Understanding Mobile Behavior to Win Local</title>
		<link>http://rismedia.com/2013-04-28/monday-morning-mobile-understanding-mobile-behavior-to-win-local/</link>
		<comments>http://rismedia.com/2013-04-28/monday-morning-mobile-understanding-mobile-behavior-to-win-local/#comments</comments>
		<pubDate>Sun, 28 Apr 2013 17:06:21 +0000</pubDate>
		<dc:creator>susanne</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Business Development & Best Practices]]></category>
		<category><![CDATA[Coaching]]></category>
		<category><![CDATA[Coaching & Training]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Real Estate Technology]]></category>
		<category><![CDATA[Real Estate Training]]></category>

		<guid isPermaLink="false">http://rismedia.com/?p=78621</guid>
		<description><![CDATA[By now I think we can all agree on the following: The sheer size of the mobile demographic makes it one that requires our attention as businesses; the mobile consumer is substantially different from the desktop consumer; and the better we understand the mobile consumer the better we can convert them to sales. This week [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Avoid These Real Estate Advertising Slogans</title>
		<link>http://rismedia.com/2013-04-21/avoid-these-real-estate-advertising-slogans/</link>
		<comments>http://rismedia.com/2013-04-21/avoid-these-real-estate-advertising-slogans/#comments</comments>
		<pubDate>Sun, 21 Apr 2013 17:08:13 +0000</pubDate>
		<dc:creator>susanne</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Business Development & Best Practices]]></category>
		<category><![CDATA[Coaching]]></category>
		<category><![CDATA[Coaching & Training]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Real Estate Training]]></category>
		<category><![CDATA[Today's Top Story]]></category>

		<guid isPermaLink="false">http://rismedia.com/?p=78415</guid>
		<description><![CDATA[In the season premier of “Mad Men,” Creative Director Peggy Olsen uses a technique learned from Don Draper to help form ad copy for a client. She writes a letter as if she is a consumer recommending the product to a friend. Today, Peggy would be reading online reviews to learn, from the consumer’s standpoint, [...]]]></description>
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		<slash:comments>0</slash:comments>
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