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Best Practices Archive


Homeowners, Renters and Businesses – Prepare for Disaster Before It Strikes

RISMEDIA, June 4, 2009-As those living near the Gulf of Mexico and along the Eastern Seaboard prepare for another Atlantic Hurricane season, which began June 1 and runs through November 30, the U.S. Small Business Administration is reminding small businesses, homeowners and renters nationwide to write down their emergency preparedness ...


Google Analytics for Phone Calls and Chat – How Deep Is Too Deep?

RISMEDIA, June 1, 2009-For those of you using Google Analytics, I'm sure that you find the information there to be


The Key Numbers You Must Track to Sell More Homes

RISMEDIA, June 1, 2009-When I first got into real estate sales, I copied other agents and simply hoped for the best.


A Specialized Approach – Centralized Showing Service Makes Scheduling Home Showings Simple

RISMEDIA, May 30, 2009-Having become familiar with Centralized Showing Service (CSS) when she worked as an agent, Donna Kreps, vice president of sales for Indianapolis, Indiana-based FC Tucker, was well aware of the numerous advantages that working with CSS-a company that specializes in scheduling home showings-would provide. Allowing a specialist ...


How to Manage E-mail on Multiple Devices

RISMEDIA, May 30, 2009-I received this e-mail recently from one of our e-mailPLUS customers: ...


Keeping in Touch with Your Agents Keeps You ahead in Today’s Market

RISMEDIA, May 29, 2009-Keeping in touch with your agents is a crucial element in today's real estate market and real estate professionals across the country are getting back to basics in order to keep their agents informed as to the market conditions. Here, Denton See, president, Carol Jones, Realtors in ...


Generation Y – An Opportunity and a Challenge

RISMEDIA, May 29, 2009-Born between 1978-1987 (now 22-31 years old), the Millennial Generation number 72 million strong in the U.S. and 2 billion globally-an increasingly powerful economic force. For many real estate professionals, future success will depend on successfully adapting sales and marketing strategies to fit the needs and desires ...


Allow Yourself to Succeed

RISMEDIA, May 28, 2009-Success lies within each of us. It is very interesting to discover what it is that triggers that response within us that makes the shift in our thinking to allow us to succeed. I'm talking about that ‘aha' moment, when all of a sudden, our goals and ...


Casting a Wider Recruiting Net

RISMEDIA, May 28, 2009-Real estate is changing from what many of us have known for a long time now. And it will be a long time before we see another market as we have in the past; an easy career choice where one can make a lot of money with ...


You Can-and Must- Work Distressed Properties

RISMEDIA, May 26, 2009-Real estate agents who are finding success in today's market likely have a key commonality: they've accepted that working the foreclosure market is no longer optional. ...


Why Agent Selection is Essential in Today’s Market

RISMEDIA, May 23, 2009-Continuing our May Viewpoints series, this week, Cabot L. Jaffe, AlignMark's President and CEO, takes the stage, offering his advice on why it is crucial to have a quality recruitment and hiring process in place so that you surround yourself with agents who are passionate about the ...


Simple, Yet Smart – How Lowen Sign Company Is Helping Realtors in the Current Market

RISMEDIA, May 18, 2009-There are many things that through the down market Realtors have begun to cut out of their budgets. From print advertising to printing paper, everyone feels the pinch. While the idea of "getting back to basics" has begun to become cliché, some principles still hold true, one ...


How Do You Plan on Capitalizing on a Mobile Voice in This Market?

RISMEDIA, May 16, 2009-While mobile media is still in its early stages, the growing consensus is that it will become lucrative to those that master it. As home buyers continue to look to the Internet in search of homes, it is crucial that real estate professionals stay ahead of this ...


When Listing’s Don’t Show, Get to the Root of the Problem

RISMEDIA, May 11, 2009-RISMedia recently spoke with Celeste Starchild, VP sales and marketing at ListHub about the issues that matter most to real estate professionals today. Here, Starchild discusses the process of distributing listings to the Internet and how to address the problem when listings can't be found on consumer ...


Bright Shiny Objects and Other Things That Glitter

RISMEDIA, May 8, 2009-This past week I had conversations with the senior management of two medium-sized real estate companies that hammered home just how desperate some firms are getting. They each mentioned how they were thinking of training their sales associates on how to use social media (i.e. FaceBook, Twitter, ...



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