RISMEDIA, December 12, 2009—As 2009 comes to an end, it is crucial for real estate professionals to prepare themselves for the future so they can hit the ground running in 2010. While the business model of the past no longer applies to today’s real estate market, Sherry Chris, President and ...

RISMEDIA, December 11, 2009—Businesses strategize about their vertical and horizontal markets all the time. They expand and adjust them, research the message they are sending

RISMEDIA, December 11, 2009—In an age of scarce customers and scarcer resources, performance is everything. Organizations must have the right strategy, supported by the right projects,

RISMEDIA, December 10, 2009—Last month, we listed the first five strategies for keeping your website in the best shape possible. Here, we outline five more great strategies: 1) Develop a Website that Is Ready for a Search Engine Optimization (SEO) Strategy. What use is your new website if no one can find it? SEO strategies like metatags and specific descriptions

RISMEDIA, December 10, 2009—What do you think of when you think of the Holidays? If you’re like most people, the first things you think of are the long lines, the massive amounts of traffic

RISMEDIA, December 9, 2009—Driving to work one morning earlier this summer, home buyer Lori Kramer was thinking about the homes she and her husband had looked at the day before. Then, she had a thought that would eventually change the direction of her home search completely. “My home at the time was listed for less than what we were approved for and it needed some work. So I wondered if we could use that remaining money to upgrade a home we were considering

RISMEDIA, December 9, 2009—Look who got an early holiday present—Realtors and the rest of the folks interested in buying and selling homes.

RISMEDIA, December 7, 2009—Dr. Frank Luntz recently released a new book titled "What Americans Really Want... Really." It's a great book for those of you who are serious about marketing.

RISMEDIA, December 5, 2009—One of the biggest concerns I hear from my clients, almost on a daily basis, is: “How can I market myself without being pushy?” or “How can I be assertive without being aggressive?” One of my clients, Shelley, recently came to her session bewildered. “I didn’t know approaching people and giving out my cards was going to be so difficult. I’m afraid I’m imposing on people and they won’t like me.”

RISMEDIA, December 5, 2009—Ensuring that your business is successful in the future starts with making good choices today. Becoming personally involved

RISMEDIA, December 5, 2009—There's no doubt about it: the past year or so has been a lean time for most companies. And while there's hope

RISMEDIA, December 4, 2009—Although it may seem like we should have Aristotle or at least Goethe to thank for the quote “The needs of the many outweigh the needs of the few,

RISMEDIA, December 4, 2009—As 2009 winds down, no doubt your planning for 2010 is just gearing up. Considering ongoing turmoil in the real estate industry

RISMEDIA, December 3, 2009—Are you ready for the potential of the market resurging in 2010? If you have been in real estate long enough, you will remember what happened in the last two big turnarounds in the ’80s and ’90s; those who were positioned had multiple closings all at once. So what is a strategy that would position you for winning if the market surges back?

RISMEDIA, December 2, 2009—This year will be remembered by many of residential real estate’s full-service brokerage owners and their full-time professional sales associates as the year that wasn’t. There’s no mistaking the fact that many of the economic struggles our industry saw in 2009 will still be prevalent in 2010. Power Brokers believe that short sales will continue, pricing will still be key and the road ahead will not be without its bumps.