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Business Development & Best Practices Archive


Power Broker Strategies for Increasing Productivity and Profit

When it comes to running a productive real estate firm, no detail is too small. From office renovations to training programs, today’s top brokers understand that there is a wide variety of factors that lead to profitability. ...


Promoting Positivity

From training top agents to incorporating leading technology, Realty ONE Group Managing Broker KC Cyga knows how to lead a winning team. Read the following interview for Cyga's tips, insights and words of wisdom for succeeding in the world of real estate. ...


Most U.S. Regions Post Monthly Gains in June, Overall Housing Production Down

Nationwide housing production fell 9.3 percent to a seasonally adjusted annual rate of 893,000 units in June, according to newly released figures from the U.S. Department of Housing and Urban Development and the U.S. Census Bureau. The drop was due primarily to a nearly 30 percent decline in the South. ...


Digitally Mastered: zipLogix Increases Productivity by Bringing Efficiency and Peace of Mind to the Real Estate Transaction

Once the only game in town when it came to digital transaction solutions, zipLogix has met with many viable competitors since its start in 1991. Speak to some of the Fraser, Mich.-based company’s many users, however, and you’ll realize why they’re so loyal. Whether it’s at the association, MLS, broker ...


Empty Nesters Making Better Financial Decisions

When marketing to a specific group of people (whether it be dictated by age or lifestyle), sales reps tend to follow stereotypes and “common knowledge” regarding their audience. It makes sense to do so. However, these rules and ideals regarding various demographics ...


Roll by Your Competition—Increase Exposure and Customer Service Capability with On The Move

Ask any winning real estate broker their secret to success, and chances are they will talk about increasing exposure. In an era when consumers can find nearly anything with the click of a mouse, positioning your company so that it’s front and center requires innovation. ...


Combat Writer’s Block with These Blog Topic Generators

Puppy worshipers, Mustang aficionados, One Tree Hill fangirls (anyone?) – the bloggers of yesteryear were diary keepers, niche experts and devoted followers. Special interest blogging, while still popular, paved the way for today’s business blog, which is now a standard marketing endeavor ...


Is Your Marketing Competitive?

Some of the highest-powered real estate agents will tell you that when prospective clients reach out to them, it's because they feel as if they already “know” them. That’s because those agents are continually getting their name and brand in front of ...


How to Host a Successful Twitter Chat

Whether you want to establish yourself as an expert in your field, or simply connect with your followers, holding a Twitter chat is a great way to interact with your community. ...


Rise to the Top with 5 Local Content Ideas

As a real estate pro, we know that content is king and providing buyers and sellers with helpful information is critical to engaging with them and building relationships. The challenge is determining what subject matter piques their interest and prompts them to ...


More Leads than We Can Handle

Sitting at my desk going through the mail, I noticed the most beautiful marketing brochure, titled “Everything a Man Could Want for Christmas.” Out of curiosity, I began to thumb through the pages of golf clubs, tools, fishing gear and many other ...


Open Houses by the Numbers

Hosting an open house is a top way to sell your listings, meet potential clients and generate buzz for your business. According to HomeFinder.com listing data, 6.3 percent of listings hold open houses to reach potential buyers1. Below is an inside look into open houses around the country. ...


Social Media: Simplified! Does Social Media Need to Be Time-Consuming to Be Effective? Lumentus Says No

To say that real estate professionals are time-crunched may be one of the greatest understatements pertaining to the industry. For agents and brokers who are on call around the clock, 24/7, there’s no question that their time is both precious and limited. ...


Delivering Tangible Results

To reach your future clientele, it's important to go above and beyond. In the following interview, David Caveness, President of Carpenter REALTORS® in Indianapolis, Ind., takes us inside the world of top notch real estate marketing. ...


Network Value: It’s All about Relationships

We’re in the business of relationships. Relationships, whether with your affiliates, clients or brokerage management, are what keep our industry moving forward. The focus on value can come in the form of technology, marketing tools and new business strategies; but we cannot ...


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