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Business Development & Best Practices Archive


2014 NAR Conference and Expo: The Brokerage of the Future

Like many of you, we had the pleasure of attending the National Association of REALTORS® annual conference in New Orleans. On the trade show floor, we got to see the latest ideas and technologies that will drive the future of real estate – and ...


How Do You Turn an Email Address into Business?

So you’ve got a new lead—congrats! Now, all you need to do is build trust that will convert them into a lifetime, loyal client. Easy, right? Keep in mind that 88%* of homebuyers have stated that they start their search for a new ...


4 Case Studies from Smart Real Estate Pros That Are Helping, Not Selling

Recently we covered the concept of Youtility, the art of winning over consumers by helping (not selling) them with inherently useful and relevant information that they actually want.  We defined the three driving ...


Power Teams: The Estridge Group Leads by the Golden Rule

With 37 years of real estate prowess under her belt, Melinda Estridge, believes success is predicated on providing outstanding service that builds solid relationships. By forging these solid alliances, the referrals and business comes naturally so you’re not spending as much time ...


Energy and Synergy Empower Agents for Big Success: Realty Executives of Nevada

When Jeff and Fafie Moore opened their first Realty Executives of Nevada office in 1989, they came to Las Vegas with a vision of what a dynamic, successful real estate firm would look like, and they proceeded to ...


The Risk of Aiding Credit-Challenged Clients

When a legal issue or tax problem arises during a real estate transaction, REALTORS® are required to point their clients in the direction of a lawyer or competent CPA. But what’s to be done with credit-challenged clients? ...


How ‘Together’ Can Motivate Us at Work

(TNS)—If there’s one thing we human beings are good at, it’s finding extremely complicated and wildly ineffective ways of addressing problems that really aren’t that hard to solve. ...


Does Your Recruiting Effectively Attract Multicultural Agents?

Recently I spoke about real estate recruiting in today’s environment, for tomorrow’s agents. Due to the response on that topic, I want to add a few thoughts building about a multicultural business. ...


Power Brokers Share Their Tried-and-True Strategies for Enhancing the Consumer Experience

As the market continues to change and evolve, if you ask any real estate professional to name one thing that remains constant throughout, they’ll most likely point to the fact that real estate is a relationship business. And fostering viable relationships with consumers ...


A Better Crystal Ball: Building Your Competitive Advantage with Big Data

Editor’s Note: This is the third article in a series on Big Data analysis as relevant to the real estate industry. ...


Charge It! with the New REALTOR® Credit Card

In November, NAR members, association staff and their family members have a new choice for their credit needs:  the official REALTOR® Credit Card. Through NAR’s REALTOR Benefits® partnership with REALTORS® Federal Credit Union, a Division of Northwest Federal Credit Union, NAR members can now apply for the card program that ...


There Is No Job Too Small to Outsource

The two most common phrases I hear from agents are “nobody can do it as good as me” and “my market is different than all the others.” While it may be true that nobody can do it exactly like you, this myth ...


Connecting with Growing Hispanic Market at Casa Latina Home Expo

Hispanics play an increasingly significant role in the nation’s home purchase market, and by 2020 half of all new homebuyers are expected to be Hispanic. These consumers, like most, are passionate about homeownership and take great pride in their homes. They want ...


Want Your 2015 to Be a Success? Start Making Your Goals Now

As this year winds down, it’s a great time to take a critical inventory of your business. I like to think of it as a checkup that’s similar to an annual physical at the doctor’s office. ...


Focusing on Agents, Ensuring Steady Success

In order to think big for your real estate business, it's important to focus on the pillars that strengthen your company. In the following interview, Jeff Sposito, the President of J. Rockcliff REALTORS®, talks about the importance of focusing on your agents in order to strengthen your overall organization, and ...


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