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Business Development & Best Practices Archive


Brand Power

Let’s begin where it all starts for us at Berkshire Hathaway HomeServices—the brand. ...


NAR’s REach® Technology Accelerator Selects Class of 2014

NAR PULSE—NAR and Second Century Ventures have recently announced the new REach® Class of 2014. Joining the class are Back At You Media, Deductr, Desktime, Fundwell, Goby, SendHub, Smartzip and Wevideo. The REach® accelerator program was created to identify the top new ...


Real Estate Agents Need to Be Sure Clients Avoid Costly Missteps

Real estate agents are about to enter the busy season, with temperatures warming across the country and buyers flocking to the housing market. This means that more people could be seeking the services of agents, which can create additional risk, as a simple misstep could lead to a client lawsuit. ...


Tempted to Buy Social Media Followers? Why Less is More

If you get spam emails, you’ve probably seen subject lines like this: ...


4 New and Novel Approaches to Guerilla Marketing

With the continuing evolution of media consumption, it has become increasingly challenging for an advertiser to both capture and hold an audience’s attention, says advertising entrepreneur Patrick Walsh. ...


Real Estate Marketing Strategies: Why Do Some Real Estate Agents Do Well in Today’s Economy?

Why do some agents flourish while others do not? Is that a question you’ve ever asked yourself? There is a huge discrepancy right now between people who are failing and people who are succeeding. ...


3 Tips for Practicing Mindfulness in a Multitasking Workplace

Google, eBay, Intel and General Mills offer classes on it. So do Harvard Business School, Ross School of Business and Claremont Graduate University, among other campuses. Mindfulness is not just a corporate trend, but a proven method for success. ...


Working Together, Achieving Success

In the following interview, Broker/Owners Bill and Susan Cole—a power couple in and out of the office—explain what it's like driving a successful team together. ...


Webinar: Are You Really Connecting with the Consumer?

Today's consumer is online and connecting with them both online and offline is critical to your success. In an upcoming webinar, Carrington Real Estate Services's EVP/Head of Global Operations, Wendy Forsythe, shares proven strategies on how to build your online brand and ...


No Gimmicks, Just Superior Service

“Staying informed is one of the most basic ingredients to success in real estate,” says Juli Feinberg of Crestmark Realty Group. “I believe if you don’t have knowledge, you cannot service a buyer or seller.” For more of Feinberg's words of wisdom, ...


Always Negotiate Commercial Real Estate PrePayment Penalties

Do you want to add value to your client’s next Commercial Real Estate transaction? Remind them to negotiate pre-payment penalties and language with their Lender during loan discussions. ...


Why Less Is More and Saying ‘No’ Is Good for Business

Engel & Völkers is an international luxury real estate brand with a reputation for providing a consistent level of white-glove service throughout the world. We have a network of almost 600 brokerages located in 38 countries. If you haven’t heard of Engel & Völkers yet, it might be because we ...


Working at Home: Who Claims the Home Office Deduction?

Often cited as a “red flag” for audits, the home office deduction is in fact a legitimate business deduction with particular importance for certain careers and small business owners. Moreover—from the housing economics perspective—IRS data concerning the deduction, along with Census data ...


Zeroing in on Clients’ Needs: Working Smarter, Not Harder

Since 2009, Realtors Property Resource® (RPR®)—a database of parcel-centric property information, built upon more than 160 million properties—has provided real estate professionals with access to information from multiple sources, including public records and tax assessment information; liens, standalone mortgages and refinancing loans; school district data, reviews, test scores and more. ...


Homefinder.com App Maximizes Showings

It’s undeniable that most consumers in the market for a new home begin their searches on the Web. In fact, thanks to the Internet, consumers can learn a great deal about a property before even speaking with a real estate professional. While the Internet may be a great tool for ...