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Business Development & Best Practices Archive


Is Real Estate Ready for ‘Big Data’?

What may feel like the ultimate in information overload, “big data” actually represents one of the most important new frontiers for trend-spotters and marketers across all industries. Referring to massive sets of information that are too expansive to be captured and analyzed by traditional data processing methods, big data presents ...


NAR Video Spotlight: A Pathway to Professional Conduct

Editor’s Note: This is part of a monthly video series from the National Association of REALTORS® that aims to refresh and educate members about important aspects of being a REALTOR®. Watch for this series each month in RISMedia’s Daily e-News. ...


Online Reputation Management: 5 Ways to Put Your Best Face Forward

By now, everyone knows that most home buyers start their search online. Once they’ve sloshed through page after page of homes for sale, buyers start thinking seriously about other decisions, such as, “Who will we work with to purchase our ...


Monday Morning Mobile: Text Doesn’t Take Holiday

In today’s world, it would be hard to find someone without their mobile device within arm’s reach. Mobile technology has helped people get the responses they’re looking for almost instantaneously. The same goes for the real estate world. When a potential buyer is on the move, they want answers and ...


Rookie Real Estate Agents Can Benefit from Errors & Omissions Insurance

With the housing market on the rebound, people may be attracted to a career as a real estate agent. Rookie agents can be prone to mistakes, which is why E&O insurance is important for these professionals. The following are some of the most common errors made by inexperienced agents: ...


Power Broker Strategies for Increasing Productivity and Profit

When it comes to running a productive real estate firm, no detail is too small. From office renovations to training programs, today’s top brokers understand that there is a wide variety of factors that lead to profitability. ...


Promoting Positivity

From training top agents to incorporating leading technology, Realty ONE Group Managing Broker KC Cyga knows how to lead a winning team. Read the following interview for Cyga's tips, insights and words of wisdom for succeeding in the world of real estate. ...


Most U.S. Regions Post Monthly Gains in June, Overall Housing Production Down

Nationwide housing production fell 9.3 percent to a seasonally adjusted annual rate of 893,000 units in June, according to newly released figures from the U.S. Department of Housing and Urban Development and the U.S. Census Bureau. The drop was due primarily to a nearly 30 percent decline in the South. ...


Digitally Mastered: zipLogix Increases Productivity by Bringing Efficiency and Peace of Mind to the Real Estate Transaction

Once the only game in town when it came to digital transaction solutions, zipLogix has met with many viable competitors since its start in 1991. Speak to some of the Fraser, Mich.-based company’s many users, however, and you’ll realize why they’re so loyal. Whether it’s at the association, MLS, broker ...


Empty Nesters Making Better Financial Decisions

When marketing to a specific group of people (whether it be dictated by age or lifestyle), sales reps tend to follow stereotypes and “common knowledge” regarding their audience. It makes sense to do so. However, these rules and ideals regarding various demographics ...


Roll by Your Competition—Increase Exposure and Customer Service Capability with On The Move

Ask any winning real estate broker their secret to success, and chances are they will talk about increasing exposure. In an era when consumers can find nearly anything with the click of a mouse, positioning your company so that it’s front and center requires innovation. ...


Combat Writer’s Block with These Blog Topic Generators

Puppy worshipers, Mustang aficionados, One Tree Hill fangirls (anyone?) – the bloggers of yesteryear were diary keepers, niche experts and devoted followers. Special interest blogging, while still popular, paved the way for today’s business blog, which is now a standard marketing endeavor ...


Is Your Marketing Competitive?

Some of the highest-powered real estate agents will tell you that when prospective clients reach out to them, it's because they feel as if they already “know” them. That’s because those agents are continually getting their name and brand in front of ...


How to Host a Successful Twitter Chat

Whether you want to establish yourself as an expert in your field, or simply connect with your followers, holding a Twitter chat is a great way to interact with your community. ...


Rise to the Top with 5 Local Content Ideas

As a real estate pro, we know that content is king and providing buyers and sellers with helpful information is critical to engaging with them and building relationships. The challenge is determining what subject matter piques their interest and prompts them to ...


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