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Business Development & Best Practices Archive


Are You Looking to Buy a Real Estate Company?

Previously, we discussed what a broker should consider when selling a brokerage. As promised, here is our take from the buyer’s point of view. Buying another brokerage is a great way to recruit agents all at once instead of piecemeal. However, there are many pitfalls as a buyer if you aren't careful. ...


Customized Websites, the Cornerstone of a Strong Business: Solidifying Your Internet Presence with Homes.com Studio

Given the fact that more than 90 percent of buyers start their home search online, the need for brokers to have a powerful Web presence is more critical than ever before. Sure, being well-versed in the trendy worlds of Twitter, Facebook and Pinterest can offer plenty of networking opportunities and ...


Your 2015 Business Plan – In Less than 5 Minutes

As we move towards the end of the year, it's time to put pen to paper about what worked (and what didn’t) this year, and our goals for next year. There’s no perfect recipe for success, but after working in this industry for ...


3 Simple Steps to Increase Your Income and Live Your Life

Larry Kendall is one of the founding partners of The Group, Inc., which has been one of the leading real estate companies in Northern Colorado for over 30 years.  In addition to growing such a successful business during his 33-year ...


Showing Your Best Online

As a real estate agent, you live and die by your referrals. Offline word-of-mouth referrals can be powerful and effective since they come from a trustworthy source, but their reach is limited to your clients’ family and friends. Online reviews have a ...


Realty ONE Group: The Art of Growing and Giving Back

Over the past two years, Realty ONE Group has flourished. Since 2013, the company has grown from three states to eight, with strategic plans to be in all 50 states by the end of 2015. So how does a company find such robust rhythm at a time when many others ...


New Mobile Safety Features for Agents Released: Set Safety Timers, Alert Emergency Contacts when Showing Houses

Homesnap has just launched an agent Safety Timer and Distress Alert in its mobile agent-only Homesnap Pro app that are intended to keep agents safe when they are showing homes to unfamiliar clients. ...


Check Out What These Brokers Did to Make Their Facebook Likes Jump

If you’re not running social media advertising or driving a specific social media campaign, your Facebook likes tend to stay flat.  And when your social network doesn’t grow, you’re likely a lot less enthusiastic about staying on top of your social media. ...


NAR Video Spotlight: Rules for Proper Use of NAR’s REALTOR® Trademarks

Editor’s Note: This is part of a monthly video series from the National Association of REALTORS® that aims to refresh and educate members about important aspects of being a REALTOR®. Watch for this series each month in RISMedia’s Daily Real Estate Advisor. ...


Digital Basics Every Real Estate Agent Needs to Master

Do you want to improve your real estate brand’s digital presence? In this exclusive video for the HomeFinder.com Agent Makeover Sweepstakes Presented by PNC Mortgage, Chris Smith, co-founder of Curaytor and co-author of Peoplework, ...


Working Together to Achieve Real Estate Success

“Don’t underestimate the importance of everyone working together as a team,” says Sandra Wilken, the License Partner & Designated Broker with Engel & Völkers Scottsdale in Scottsdale, Ariz. In the following article, Wilken offers insight to winning big in real estate. ...


The Ultimate Team

Single agent or team? ...


Marketing to Multiple Stakeholders

Who ever says real estate was easy? There’s no product. The transaction lacks the big “gimme” that makes marketing a bit easier: frequency. And, to make matters more challenging, we all have to be cognizant of marketing to multiple stakeholders and various ...


How Company Events Help Create Positive Culture

Editor’s Note: This is the second in a series of columns on the importance of corporate culture from Speaker and Coach Vince Leisey, president of Berkshire Hathaway HomeServices Ambassador Real Estate. ...


Auctions: Love Them or Hate Them

Remember that kid in high school that none of your friends liked, so you weren’t supposed to like them either? Instead of getting to know them and making your own assessment, you just went along with the crowd in condemning that kid as an unlikable person. Auctions are like that. ...


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