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Business Development & Best Practices Archive


3 Tips for Creating an Effective Lead Generation Follow-Up Strategy

In a recent survey by Forbes, it was found that over 71 percent of Internet leads were lost, marked dead or simply thrown out. So how could this happen when a company’s hard-earned money was allocated and budgeted for ...


Luxury Portfolio International® Issues White Paper on “The Emotional Role of Home”

Luxury Portfolio International® has issued a white paper on “The Emotional Role of Home,” created to bring its member firms a clearer understanding of today’s high-net-worth Americans in an effort to best serve this discerning luxury clientele. ...


Hoby Hanna Named to Leading Real Estate Companies of the World® Board

Leading Real Estate Companies of the World® has named Howard W. (Hoby) Hanna IV to its board of directors. Hanna is president of Howard Hanna Ohio, a division of Pittsburgh-based Howard Hanna Real Estate Services, the fourth largest real estate brokerage in the country, with 144 offices and 4,700 associates ...


Laying the Groundwork for Successful REO Transactions

The real estate market has turned the corner. Am I being overly optimistic? I don’t think so. The signs and economists are saying that barring unforeseen calamities or further limitations on available mortgage credit, the housing market will continue to gain momentum into 2014. ...


Looking for a Way to Keep Prospects Warm?

Not every prospective customer you meet will be ready to close right away. When you are collecting dozens of new prospects each month it can be a daunting task to stay in touch with every one of them. ...


Six Powerful Prospecting Tips to Build Your Business

Why is it that some sales reps consistently earn a six-figure annual income while other reps, putting in the same hours, selling the same products, and trained by the same sales manager struggle each month financially to make ends meet? The answer to this question is painfully simple; the six-figure ...


Selling or Buying a Real Estate Business: Risk Management

The art of assessing risk management when selling a business entails a serious effort to uncover and recognize where the business risk resides for both the current and prospective owner. ...


Monetizing Listing Data…Is It Possible? Let’s Find Out in 2013

How many times have you heard the pros and cons of listing syndication in the last five years, and the resulting question…”should you or should you NOT syndicate?” More times than you care to remember, I am sure. Unfortunately, that is not the right question. 2013 is the year to ...


Four Areas to Focus on in 2013

Real estate marketing continues to move toward online and mobile mediums. It’s obvious why, since that’s where the buyers are. Real estate marketing has transformed from flyers, magazines, newspapers and postcards to property sites, YouTube videos, social networking and mobile technologies. Below are four items to implement to market successfully ...


REALTORS Property Resource®: A Single Source for All Your Information Needs

Thanks to the Internet, REALTORS® and consumers have countless sources of information to scout through when researching the buying process or individual property information. But how much is too much? With this flood of information in our digital age, how can industry professionals and consumers be confident that the info ...


In Focus with BH&G: Agent of Change: A Conversation with Power Broker Miguel Berger

Editorial note: Watch for ‘In Focus with BH&G’ as a new monthly column to appear the first Tuesday of each month. ...


Realtor.com® Launches New Branding

NAR PULSE—Recent changes are the beginning of the revitalization of the realtor.com® brand. The changes followed months of research on what consumers want, based on their direct input and analytics of their online behavior. The result will be an improved experience for consumers and for real estate professionals. ...


Creating a Winning Environment

There’s an old business adage that says, “Hire slow and fire fast.” The new mantra seems to be “hire fast and fire fast.” I haven’t decided yet whether hiring cautiously or quickly is the right way to go—I’ve seen both work ...


Realtor.com Kicks Off Consumer-Inspired Marketing Campaign and Unveils Complete Rebrand

Move, Inc., a leader in online real estate and operator of realtor.com®, has launched a new marketing campaign called, “Find It First,” less than a week after debuting an entirely new look and feel on realtor.com®. The campaign highlights the company’s commitment to helping consumers find the home of their ...


New Berkshire Hathaway HomeServices Branding Announced at Prudential Conference

HSF Affiliates LLCSM unveiled the new Berkshire Hathaway HomeServices brand logo and quality seal yesterday at the annual Prudential Real Estate Sales Convention, signaling a historic moment in residential real estate. From the stage of Caesars Palace in Las Vegas, Prudential ...


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