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Business Development & Best Practices Archive


A Souped-up Laundry Room Can Make a Difference for Home Sellers, Buyers

One of the most dreaded chores around the house is laundry. Maybe that’s why when selling a house, the laundry room is one of the most forgotten areas to get in shape. The machines are often dusty, with detergent dripping down the sides and lint and old socks on the ...


Monday Morning Mobile: Consistency

As a business owner operating in a local market, the reliance of consumers on their smart phone and tablet devices has put you in the position to capitalize more so than ever before. The way in which the technology, mobile apps and social media have come together has placed the ...


REBAC Report: A Global Opportunity

With annual sales of more than $82 billion, international buyers who are interested in purchasing properties in the U.S. provide a tremendous opportunity for brokers and agents looking to expand their business this year. And with the recent addition of more than 1 million international listings on REALTOR.com® and advanced ...


Sharing Information and Success: Educating Agents and Consumers with Lowe’s Program for REALTORS®

In the progressive real estate climate that we are currently in, staying on top of news and industry trends is crucial in order to secure new business and maintain success. With Lowe’s Program for REALTORS®, REALTORS® are empowered with the latest in real estate news, while also armed with a ...


Marketing Strategies: Do You Need to Be Lucky to Succeed?

While helping a client release her self-limiting beliefs, she brought up the old belief that she has to be lucky to succeed. ...


5 Leverage Points to Close More Sales

As the first quarter of 2012 draws to a close, you may be thinking to yourself, “Gosh, I gotta step this up! I am not on target for the goal that I set to improve my sales volume this year.” ...


How to Target Your Audience Like a Politician

(eM+C)—The political campaign season is in full swing and this year we'll see politicians make ample use of Facebook, Twitter, blogs, and display and text ads to drum up support. Unlike traditional mass media vehicles, communicating key issues to a diverse constituent base requires more customization than ever before. With ...


Turning Home Shoppers into Cash Buyers

We’ve all seen it before: An eager homebuyer is prequalified for mortgage financing, only to be turned down once credit and income issues are revealed during the origination process. That’s the problem with a typical prequalification. While the lender may ask about the borrower’s income and credit history, there may ...


5 Ways to Boost Your Online Marketing with REsource Real Estate Content

Combine our technology-driven world and today’s challenging real estate market and you have a good recipe for one overwhelmed real estate professional. ...


Cover Story: A New Generation Rocking Real Estate

There’s a new genre of brokers taking the real estate stage, and they are striking the right chords within the industry. These next generation brokers are infusing innovation and vitality into the real estate market and bringing with them a new way to look at the business. The term “next ...


Selling to the Four Temperament Styles

Have you ever wondered why you seem to hit it off right away with some customers, while with others it's more like oil and water? That's because we respond intuitively to the natural chemistry, or lack thereof, between temperament styles. ...


Earn CE Credit and Learn How Consumers Research Online with New RPR Course!

NAR Pulse—Take the new course REALTORS Property Resource™ (RPR™): Real-Time Data, Market Knowledge, Informed Consumers, and explore automated valuation models (AVMs) that may influence consumers’ online real estate research efforts, and learn how to leverage the full analytical power of RPR™ in listing presentations and buyer counseling sessions. ...


Real Estate Agents “Go Digital” to Reach Consumers

While consumers are rapidly moving to digital channels to find a home today, real estate agents—many of whom historically lagged moving to new marketing technologies—are catching up, reaching buyers and sellers through these new channels with more digitally based marketing tools than ever before, according to new data released by ...


I’m In Real Estate and I Love This Business!

Real estate is always changing; it is challenging and it is fun. Having the right attitude could be the difference between success and failure this year. We are often faced with opportunities to help people. They come to us as trusted advisors and the way we respond to even the ...


Marketing Strategies: Easy Ways to Turn a Scarcity Mindset into a Prosperity Mindset

What do you do when you notice a gap between where you are and where you want to be? If you’re like most people, you probably dwell on what isn’t happening. You might start saying things to yourself like: ...


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