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Business Development & Best Practices Archive


I’m In Real Estate and I Love This Business!

Real estate is always changing; it is challenging and it is fun. Having the right attitude could be the difference between success and failure this year. We are often faced with opportunities to help people. They come to us as trusted advisors and the way we respond to even the ...


Marketing Strategies: Easy Ways to Turn a Scarcity Mindset into a Prosperity Mindset

What do you do when you notice a gap between where you are and where you want to be? If you’re like most people, you probably dwell on what isn’t happening. You might start saying things to yourself like: ...


What Are You Selling?

When I ask sales reps to boil down the entire "selling process" into a one word answer, I get a wide variety of interesting responses such as service, education, or consulting. Seldom do I get the answer that I'm expecting ...


Warren Buffett Is Betting on Housing

(MCT)—The U.S. housing market disappointed Warren Buffett last year, but he hasn’t given up hope. ...


How to Tell When Your Seller Means Business

Being in real estate has always required a certain level of hand-holding and diplomacy. Yet today, more than ever, those of us who work with sellers are putting our counseling skills to the test, due to consumer confidence that’s taken ...


100 REALTOR® Associations Are Making It Easy to Connect with REALTORS® on Facebook

Representing over 200,000 REALTORS®, REALTOR® Associations throughout the United States have stepped up their Facebook initiatives by making it simple for consumers to find, learn about and connect with their members through their own association pages on Facebook. ...


ERA Real Estate Launches YouTube Channel to Extend Online Reach of Agents and Listings

ERA Real Estate, a global real estate franchisor, has announced the launch of its branded YouTube channel www.youtube.com/ERA. Featuring more than 40,000 property videos, the channel provides ERA® brokers and agents with an additional marketing platform that optimizes search results for each listing. Enhanced SEO is also complemented ...


Realogy Announces Publication of Its Annual Diversity & Community Outreach Report

Realogy Corporation, a leading provider of real estate and relocation services, has released its 2011 Diversity & Community Outreach Report, published as an online flip-book that highlights diversity-related and charitable activities by Realogy employees, members of its real estate franchise brand networks and independent sales associates affiliated with ...


Let’s Shake on It

The handshake gesture has been used by many cultures over the years and is depicted in Greek carving dating from the 5th century BC. The handshake is traditionally used by people around the planet as a gesture of greeting, departure, ...


Can You Work with Foreign Buyers?

COMMENTARY—Domestic American buyers today are too few or can’t afford the current housing market. International buyers often have greater buying power, and their numbers are growing rapidly. ...


The RREIN Roundtable: Business Development in 2012

As the market continues to show slow but steady signs of stabilization and recovery, discerning brokers are ramping up business development efforts in order to take full advantage of the present and imminent market opportunities. Here, RREIN members Gary Rabon and Steve Summers share their outlook on forging ahead in ...


RREIN Broker Strategies: 5 Things to Do on Your Mobile Website

According to technology experts eM+C, more Web content is being consumed via mobile devices than ever before. Consumers no longer want to wait for information. They want it in the car, in line for morning coffee, on the sidelines at soccer practices and between classes. The popularization of tablets and ...


Deadline Extended for Top Broker Ranking: Firms Now Have Until March 2 to Complete Power Broker Survey

In response to the overwhelming number of leading real estate firms participating in its 24th Annual Power Broker Survey, RISMedia has extended the survey deadline until Friday, March 2. To take the survey now, click here. ...


The NAR Power Broker Roundtable: Investors and Renters: Friends or Foes?

According to recent data, investors are becoming an increasingly important part of real estate’s recovery. But is that a good thing? This month’s Power Broker Roundtable, brought to you by the National Association of REALTORS®, explores the issue with a few of the industry’s savviest brokers. ...


Top 5 in Real Estate Network® Spotlights: Working with Sellers in Challenging Times

In the following spotlight, Lesley Geary of RISMedia chatted with Greg Waldmann of RE/MAX Alliance to learn how he educates sellers and works with expired listings. Read on to glean Waldmann’s best time management tip, and his most creative advertising strategy. ...


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