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Business Development & Best Practices Archive


What Does It Take to Reach the Boomer Market?

Numbering nearly 78 million, baby boomers represent the largest and wealthiest group of buyers in the country. And while many agents traditionally focus their efforts towards first-time home buyers and Gen Y, those that receive advanced training and education in working with the powerful 50+ market have a unique advantage ...


The Secrets to Broker Success

In today’s challenging real estate market, top brokers continue to succeed and stay ahead by prioritizing and investing where it matters most. Learn the priorities and strategies of top brokers during RISMedia’s 16th Annual Power Broker Forum, taking place on ...


Property Search 3.0

There’s no question that as a society, we are more mobile than we have ever been. With over 300 million mobile users in this country, a 96% penetration rate, it’s safe to say this isn’t going to change anytime soon. ...


Smartphone Apps to Soothe the Savage Time Beast

We’re all busy, pulled in many directions during our typical day-to-day routine, and more and more our days blur between work-life and home-life. Following are a few good smartphone applications that can help you save time while increasing your productivity: ...


9 Digital and Direct Marketing Trends for 2012

(eM+C)—A more urgent need to manage data across channels, an increase in content marketing and the growth of integrated marketing technology programs thanks to acquisitions are three of nine digital and direct marketing trends marketers should be aware of for 2012, according to Bruce Biegel, managing director of the Winterberry ...


The Benefits of Online Storage and the Offline Security Myth

Nowhere is the benefit of technology more clearly illustrated than with the recent advancements in online storage capability. Working in the cloud is efficient, inexpensive and convenient. Having an additional copy of all of our data has allowed us to sell our servers and throw our IT guy’s business card ...


NAR Power Broker Roundtable: Real Estate in the Next 3-5 Years: What Must We Do to Be Ready?

In the following session, Charlie Oppler, Special Liaison for Large Firm Relations, NAR interviews Mike Litzner, Broker/Owner, Century 21 American Homes; Jason Waugh, COO, Prudential Northwest Properties; and Sherry Chris, President, CEO, Better Homes and Gardens Real Estate, about navigating ...


Doing Business in ‘The New Normal’

Like many an industry catch phrase, ‘The New Normal’ has quickly risen to real estate vernacular. But what does the term really mean? Is it, in fact, even valid? Two tell-it-like-it-is members of RISMedia’s Real Estate Information Network® (RREIN)—Joe Clement, Broker/owner, RE/MAX Properties, Colorado Springs, Colorado and Todd Hetherington, CEO, ...


Prominent Australia Real Estate Group Expands Brand to U.S., Launches New Franchise Model

Professionals Realty Group USA (ProsUSA), a national real estate franchising company, has launched a new franchise business model in the United States that has been successful overseas for nearly 35 years – a fixed-cost “membership” organization, the company announced. Headquartered ...


3 Tips for Making the Perfect Sales Hire

All businesses can relate to the challenge of finding the right sales people. Most hiring managers base decisions on candidate background and technical skills and often find themselves later firing those same individuals for having a bad attitude. The lesson managers can learn from this is that hiring based on ...


NAR Power Broker Roundtable: ‘Powerful Lessons: Using the Past to Build a Better Future’

In the following session, Charlie Oppler, Special Liaison for Large Firm Relations, NAR interviews Rei Mesa, President, CEO, Prudential Florida Realty; Ed Surovell, President, CEO, Edward Surovell REALTORS®; and J. Lennox Scott, Chairman, CEO, John L. Scott REALTORS®. ...


3 Social Media Power Moves

Social media continues to evolve and be a powerful force and way to reach new and existing customers, clients, and markets. One of the biggest problems with this power vehicle is that businesses don't know how to take advantage of it. ...


Company Profile: The Need for Heightened Safety among Agents

Crimes against real estate and leasing agents are on the rise, experts report. The news headlines are often atrocious and yet job duties require agents to continue to pound the pavement with zeal and rarely shift from the current process. ...


Are Expanding Communication Channels Backfiring for Businesses?

(EMC)—This is quite the time for marketers. The mobile and social media revolution is bringing more consumers online, causing email, text messaging, Facebook and Twitter to displace traditional communication methods. The result is a rich playground for reaching consumers in new, powerful ways seemingly unimaginable just a few years ago. ...


This Week’s Video Tip: Mobile Phone Video

Surveys show that mobile video is growing at an unprecedented rate, thanks to the latest generation of smartphones. The latest figures are attention-getting to say the least. ReelSeo says that Photobucket reports its mobile video uploads have jumped 300% over figures of a year ago. That means more people are ...