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Business Development & Best Practices Archive


Agents: What Dropbox Can Teach Us about Cloud Computing

(MCT)—Dropbox is the most deceptively simple of services. Place a Dropbox folder on each computer or gadget you own. Drag any file into that folder. A copy of that file automatically appears on every device where you put a Dropbox folder. It’s idiot proof. ...


Today’s Featured Listing: Multi-Family California Property??

Today’s Featured Listing, offered by RISMedia’s Real Estate Information Network (RREIN) and Top 5 Member Century 21 Award, is being listed at $389,000. ...


One Daily Goal to Double Your Income in 2012

As real estate professionals, we are forced to continuously adapt our services to match the latest developments in the national economy and our local housing markets. The world in which we conduct our business is dynamic and the only constant is change. To put it simply, if we refuse to ...


The Art of Starting Over: Save a Business Conversation Gone Wrong

Has this ever happened to you? You’re talking to a client, or perhaps your boss, and you realize the conversation has gotten off on absolutely the wrong foot. You may have learned new and unexpected information from the other person ...


Become the Trusted Resource for Consumers

According to the latest prediction from NAR Chief Economist Lawrence Yun, home sales should increase slightly and prices will stabilize in many markets this year. And while there is still a discrepancy between consumer confidence and affordability, positive economic indicators suggest that we could be on track for a recovery ...


5 Ways to Increase Open House Traffic

A record breaking, mild winter has kick started the real estate market much earlier this year than the usual spring start. Mild temperatures are encouraging buyers to begin their search now, and smart sellers are taking advantage of this by pricing their homes accurately and using effective marketing tools. Here ...


Opinion: FHA Should Reinstate 203(k) Loans for Investors

The Federal Housing Administration’s (FHA) rehabilitation loan program, commonly known as 203(k), can be a valuable tool to help deal with the REO problems faced by communities across the nation. The program works by providing the buyer with funding to ...


Feedback: Some People Can’t Handle the Truth

Are you the type of individual who values sincere feedback and welcomes constructive criticism from customers, associates, and family members? Sometimes getting feedback can be an unpleasant experience, especially when it hasn't been requested. Without timely feedback, it's utterly impossible ...


Successful Short Sales: It All Starts with the Seller

Last month, I outlined the reasons why you should get back on the short sales bandwagon if you’ve fallen off. In the current market, more and more lenders are coming around to the realization that short sales are a favorable option after all and, therefore, are processing and closing short ...


Why We Are Reinventing Business…Again

At PCMS Consulting, we believe in pushing our clients to be proactive. We help them target business practices that are outmoded and ineffective. This is how we make our living, so it is critical that we take our own advice. ...


Digital Real Estate: What is The Perfect Storm?

Technology has literally changed the face of the real estate world in recent years. ...


REtrends: The Latest News and Trends for Real Estate Pros

According to a 2011 year-end survey of 1,000 RE/MAX real estate agents, housing’s vital signs are gaining strength. The majority of RE/MAX agents surveyed say housing prices will stay the same or increase in 2012. Read more on this insightful survey and about some of the latest news and tech ...


Marketing Strategies: Hate to Make Cold Calls? 5 Tips to Make Them Easier

Have you often avoided making those dreaded cold calls? Do you dream of how much better your business could be but just can’t bring yourself to pick up the phone? ...


Choosing the Right Property Profile Photo

Listing a property with a blurry property profile photo or, even worse, no photo, is like having a blurry or abstract image as your profile picture on a social media platform or Internet advertising campaign. It is not appealing and, therefore, no one wants to click for more information. ...


Overcoming 3 Major Barriers to Closing More Sales

Today’s real estate and mortgage markets require new skills to succeed. There are fewer qualified buyers, shrinking mortgage options, more regulations and tougher competition. For real estate professionals in particular, three emerging barriers stand in the way of closing more sales in this tough environment. But with the right system ...


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