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Business Development & Best Practices Archive


Appraisal Institute Issues Form to Help Real Estate Appraisers Analyze ‘Green’ Features

One of the nation’s largest professional associations of real estate appraisers recently released a form intended to help analyze values of energy-efficient home features. ...


Real Estate Job Outlook Vastly Improved in 2011: USC Lusk Center

Statistics released by the University of Southern California Lusk Center for Real Estate (www.usc.edu/lusk) show an increase in job opportunities for young real estate professionals and reflect an improving job market for the industry. ...


New Book Offers ‘Blueprint’ for Million-Dollar Income in Any Market, 10-Part Series Launches with Author Q&A

Editor’s Note: Blueprint for 100 Deals or More Than $1 Million Per Year in Income: The Exact Systems and Technology to Sell 100+ Homes, Every Year—No Matter the Market, is a new book by leading real estate industry executives Alan ...


Rand on Real Estate: Residential vs. Commercial Investments

Greg Rand (@gsrand), CEO of OwnAmerica and host of Rand on Real Estate on 770 WABC, talks with a current business owner who is looking to expand on his investments and voicing his concerns about residential vs. commercial investments. ...


This Week’s Video Tip: Using a Strong Video Opening

If you want your on-line video viewers to hang around for more than a few seconds, don’t waste any time getting their attention. ...


Don’t Let Focusing on Lead Generation Torpedo Your Branding, Part 2

(eM+C)—While the tough global economy has served to torpedo branding efforts at many organizations, the sometimes sticky relationship between sales teams and marketers can also torpedo a company’s lead generation efforts. If you still need more ammo to achieve your ...


Monday Morning Mobile: CBS Chooses Text Over QR

Just recently we discussed how SMS/text messaging was the old faithful of the mobile industry. While there is so much hype surrounding QR and apps (for good reason), one shouldn’t overlook the benefits that an SMS campaign can bring to the table. Perhaps CBS read that article because they have ...


5 Tips for Extending Your SEM Dollars in Uncertain Financial Times

(eM+C)—With the U.S. credit rating downgrade and the ensuing global market fluctuation, it’s a murky time for money. While this uncertainty will reverberate through some companies’ online marketing budgets, there are strategic actions you can take to maintain a valuable and efficient search engine marketing program—all while spending less. Here ...


Secrets to a Powerful Web Strategy

A key to developing an effective marketing strategy is hearing first-hand what successful REALTORS® are doing to close more business from the Web. I recently spoke with real estate broker Shane White (www.ShaneTWhiteTeam.com) about how he has gone ...


Marketing Strategies: Powerful Steps to Increase Your Income Now

If you find yourself wanting to be more proactive or have trouble taking action, then following these steps will give you the boost you’re looking for. ...


Keeping Contracts on the Right Track

Most professionals in the real estate industry accept that recovery will continue to be up and down from month to month—sometimes even day to day. You understand that prices and sales will likely be skipping along the bottom for the next year or two before housing is back on a ...


4 Tips for Marketing your iPhone or iPad App

(eM+C)—In the early days of Apple’s iOS App Store, dozens of developers experienced a gold rush of success as iPhone users raced to download new releases from a small catalog of only a few hundred apps. Some of the best-selling apps even made a few developers into millionaires within mere ...


Company Profile: Moving Customer Service in the Right Direction

Mortgage lenders across the country have faced unprecedented challenges in recent years. From helping homeowners avoid foreclosure to showing buyers some of the best bargains in decades, lenders have sought to keep customer service levels high through it all. At ...


NAR Pulse: This Week’s Top Stories from the NATIONAL ASSOCIATION OF REALTORS®

This week’s headlines from the NATIONAL ASSOCIATION OF REALTORS® include: Access to 6 business building webinars for only $14.99, a message from Liberty Mutual, and promotional materials now available for REALTOR® Designation Awareness month. ...


Rand on Real Estate: Market Views from Ed Forman, President of Watson Realty Group in Jacksonville, FL

This week, Greg Rand (@gsrand) , CEO of OwnAmerica hosts Rand on Real Estate on 770 WABC, discusses with Ed Forman the benefits, industries, economics and real estate market of Jacksonville, Florida. ...