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Business Development & Best Practices Archive


Prospecting: Doing It Badly

Over the past 35 years, I have seen some fantastic improvements in our industry, such as new technology, great training and incredible new products. However, I have NEVER seen a time when our industry did “it” well. ...


Marketing Strategies: How to Attract Your Ideal Client

Wouldn’t it be nice to know that you had the power to attract only those clients that you really love to work with? Imagine the joy and satisfaction you’d feel getting up in the morning knowing that your day would ...


Feedback: Some People Can’t Handle the Truth

Are you the type of individual who values sincere feedback and welcomes constructive criticism from customers, associates, and family members? Sometimes getting feedback can be an unpleasant experience, especially when it hasn't been requested! Without timely feedback, it's utterly impossible ...


Self Sabotage: Is Your Mobile Plan Ruining Your Business?

As smartphones have transitioned from luxury to necessity, a proactive mobile marketing plan—from SEO to QR codes—is no longer merely a business boon. It’s critical to your company’s success. Now that adopting a mobile strategy is dire for staying relevant, we are forced to look at the alternative; those who ...


Challenge Yourself to Achieve Your Max

October is a meaningful month. It means the start of the fourth quarter, the next season, change. To me, it also represents hope, triumph and tribute in the fight against breast cancer, because it’s Breast Cancer Awareness Month. As a breast cancer survivor, I look forward to the extra reminder ...


Savings Up to 30 Percent on Budget Car Rentals Extended

NAR PULSE—A limited-time offer has been extended. NAR members can save up to 30 percent on leisure weekly and weekend car rentals from REALTOR Benefits® Program partner Budget. Use BCD #Y490611 when making your reservation. Offer applies to rentals checked out no later December 15, 2012. ...


RISMedia’s 2012 Real Estate CEO Exchange: A Forward Look at Making 2013 Your Shake-Out and Break-Out Year

If there was an overriding theme to RISMedia’s 2012 Real Estate CEO Exchange, which brought a cross section of the real estate industry’s top movers and shakers to New York City’s Yale Club in early September, it was that 2013 will be the year for brokers to take back the ...


Industry Advisor: It’s Time to Get Social

Facebook, LinkedIn, Twitter, Pinterest, Google+…blah, blah, BLAH! ...


Monday Morning Mobile: Market Penetration

Each time I attend a real estate event, it becomes more and more prevalent that the mobile revolution is upon us and in full swing. While many have never questioned this for Generation Y, the jury was still out on baby boomers and Generation X. However, I recently had the ...


3 Twitter Marketing Ideas to Build Your Business

Twitter marketing can be an effective and inexpensive social media solution for your real estate business. With only 140 characters required, Twitter offers a short and sweet way to get your message out. ...


MRE Partners with Exit Realty Corp. to Power Mobile Initiative for Annual Conference

Mobile Real Estate, LLC has partnered with EXIT Realty Corp. International for the third consecutive year to mobilize their annual EXIT Convention in Nashville, TN later this month, the company has announced. As mobile technology continues to be on the forefront for discussion in many industries, real estate in particular, ...


Mobile Marketing Best Practices Driven by Consumer Insights

Marketers are constantly searching for new innovations in the mobile space to improve the results of their campaigns. Mobile successes begin with the same marketing fundamentals you apply to other channels, but understanding your customers’ behaviors and how they use mobile devices is crucial to success in the mobile channel. ...


Move, Inc. Acquires Relocation.com

Move, Inc. a leader in online real estate, today announced the acquisition of Relocation.com, an online marketplace that connects home buyers and renters with moving and storage professionals. Combining the acquisition with Move's existing Moving.com business, the company significantly strengthens ...


Move Buys Relocation.com for $11.5 Million

Online real estate company Move Inc. has purchased Relocation.com for $11.5 million in cash in order to strengthen its offerings and moving services. ...


Life in Mobile: Google Changes Equal Broker Opportunity

In September, I had the good fortune to attend RISMedia’s Real Estate CEO Exchange and, as always, their team, led by John Featherston, put together an absolutely phenomenal event. From start to finish, the day-and-a-half-long agenda kept all those in ...


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