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Business Development & Best Practices Archive


Don’t Let Focusing on Lead Generation Torpedo Your Branding, Part 2

(eM+C)—While the tough global economy has served to torpedo branding efforts at many organizations, the sometimes sticky relationship between sales teams and marketers can also torpedo a company’s lead generation efforts. If you still need more ammo to achieve your ...


Monday Morning Mobile: CBS Chooses Text Over QR

Just recently we discussed how SMS/text messaging was the old faithful of the mobile industry. While there is so much hype surrounding QR and apps (for good reason), one shouldn’t overlook the benefits that an SMS campaign can bring to the table. Perhaps CBS read that article because they have ...


5 Tips for Extending Your SEM Dollars in Uncertain Financial Times

(eM+C)—With the U.S. credit rating downgrade and the ensuing global market fluctuation, it’s a murky time for money. While this uncertainty will reverberate through some companies’ online marketing budgets, there are strategic actions you can take to maintain a valuable and efficient search engine marketing program—all while spending less. Here ...


Secrets to a Powerful Web Strategy

A key to developing an effective marketing strategy is hearing first-hand what successful REALTORS® are doing to close more business from the Web. I recently spoke with real estate broker Shane White (www.ShaneTWhiteTeam.com) about how he has gone ...


Marketing Strategies: Powerful Steps to Increase Your Income Now

If you find yourself wanting to be more proactive or have trouble taking action, then following these steps will give you the boost you’re looking for. ...


Keeping Contracts on the Right Track

Most professionals in the real estate industry accept that recovery will continue to be up and down from month to month—sometimes even day to day. You understand that prices and sales will likely be skipping along the bottom for the next year or two before housing is back on a ...


4 Tips for Marketing your iPhone or iPad App

(eM+C)—In the early days of Apple’s iOS App Store, dozens of developers experienced a gold rush of success as iPhone users raced to download new releases from a small catalog of only a few hundred apps. Some of the best-selling apps even made a few developers into millionaires within mere ...


Company Profile: Moving Customer Service in the Right Direction

Mortgage lenders across the country have faced unprecedented challenges in recent years. From helping homeowners avoid foreclosure to showing buyers some of the best bargains in decades, lenders have sought to keep customer service levels high through it all. At ...


NAR Pulse: This Week’s Top Stories from the NATIONAL ASSOCIATION OF REALTORS®

This week’s headlines from the NATIONAL ASSOCIATION OF REALTORS® include: Access to 6 business building webinars for only $14.99, a message from Liberty Mutual, and promotional materials now available for REALTOR® Designation Awareness month. ...


Rand on Real Estate: Market Views from Ed Forman, President of Watson Realty Group in Jacksonville, FL

This week, Greg Rand (@gsrand) , CEO of OwnAmerica hosts Rand on Real Estate on 770 WABC, discusses with Ed Forman the benefits, industries, economics and real estate market of Jacksonville, Florida. ...


The Magic of Positive Thinking

Yes, there is magic in positive thinking! In aviation, the word attitude means the angle at which the plane meets the wind, whether the wings are level with the horizon, and whether it is climbing or descending. The pilot who ...


Dispelling the Myths of Advertising

I often find myself hearing the same comment in several variations about advertising: “I bought a large ad in my local newspaper and didn’t receive any immediate business from it. It’s obviously not working and a waste of money.” ...


The Character-Driven Company: 5 Simple Rules

It’s certainly a tense time in business. The uncertain economy has many business leaders constantly poring over the financials, crunching the budget, and nixing every possible unnecessary expense. Unfortunately, says Dave Anderson, financial problems aren’t the only ones your company ...


Social Entertainment: The New Marketing Frontier on Facebook

(EMC)—Companies are now spending billions of dollars annually on social media to create brand awareness and lead generation. A significant percentage of this money will be spent on Facebook, with the goal of increasing a brand’s fan base through either Facebook page applications or Facebook ads. The number of Facebook ...


Power-Up Your Likeability Button

Hopefully, by now we all can agree that social media has given consumers the most powerful voice they have ever had. And it’s universally accepted that word of mouth has always been considered the very best form of advertising. ...