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Business Development & Best Practices Archive


Marketing Messaging: 7 Ways to Maximize the New Facebook Timeline

Like it or not, you may have noticed that your Facebook profile has been replaced with the new timeline layout. While it takes time to adapt to change, it’s important to remember that with change comes opportunity to brand your business, generate leads and also engage people on a whole ...


RREIN Broker Spotlights: Leading the Way in New York

With an ever changing marketplace, successful real estate agents know they need to adapt swiftly, or risk getting left behind. In the following interview, RISMedia’s Barbara Pronin interviews Jim Long and Ken Raymond of Coldwell Banker Prime Properties about keeping up with the market, differentiating their company from the competition, ...


SMART Goals Keep You Focused

It’s been said that people who don’t have written goals end up working for people who do. The human mind is, in many ways, very similar to the software in your computer in that it requires detailed programming to make ...


Poke, Buzz, Tweet…but Don’t Forget to Meet!

In my humble opinion, social media is a beautiful vehicle for staying front of mind with consumers and keeping in touch with the people you care about. The problem is, so many agents think they can stop prospecting because social ...


Business Building: Don’t Be Confused by Conflicting Reports—Focus on the Consensus

Housing headlines have led to a lot of head scratching over the past several months. Are prices going up or not? Are sales increasing or not? Has the market reached the bottom or not? ...


Broker Best Practices: Shaping the Future of Real Estate

Not all business models are built the same. John Gall, the president of Nextage Property Solutions, built a unique model in which agents share in each other’s success, therefore providing themselves a more stable income stream. Read on as RISMedia’s ...


Home Price Update: Pace of Decline Moderates

Data through March 2012, released today by S&P Indices for its S&P/Case-Shiller Home Price Indices, the leading measure of U.S. home prices, showed that all three headline composites ended the first quarter of 2012 at new post-crisis lows. The national composite fell by 2.0 percent in the first quarter of ...


Encouraging and Streamlining Agent Feedback with Showing Suite

Innovative solutions are popping up in the real estate market all the time. Broker Associate Paul Brocchini already had 26 years of market experience under his belt when he stumbled upon a new tool that both lessens his workload and gives him an edge over the competition in his marketplace. ...


Best Practices: Combining Mobile Marketing Tools with Offline Advertising

As mobile technology continues to infiltrate the real estate industry, real estate professionals across the board are faced with a challenging dilemma: Cut back on print advertising and allocate more of their budget toward mobile marketing tools? Or continue to spend the same amount of money on each? Mobile Real ...


RREIN Broker Spotlights: Everett King, A Real Estate DNA

RREIN Broker Spotlights feature business-building insights from members of RISMedia’s Real Estate Information Network® (RREIN). ...


Generate Referrals from Major Sites like Facebook & LinkedIn

NAR PULSE—Real estate is a relationship business, and the free HyperSocial™ tools from REALTOR.com® are designed to help agents build strong ones. These tools help agents build referral business by sharing recommendations from satisfied clients on major sites like Facebook and LinkedIn, and now, through the full suite of REALTOR.com® ...


Mortgage Modification: Not Right for Everyone

(MCT)—For homeowners struggling to stay in their homes, a mortgage modification may be the way to go. ...


Setting Yourself Apart: FrogPond Helps Agents Become Local Community Experts

Setting yourself apart is the name of the game for today’s real estate professionals who are pulling out all the stops when it comes to establishing themselves as community experts and in-demand real estate professionals. As the industry continues to become increasingly competitive, it’s more important than ever for real ...


Chicago Area Home Prices Hit New Low in March

Regional Spotlight—(MCT)—Home prices in the Chicago area hit a new post-housing crisis low in March, falling to levels not seen locally since April 2000, according to the widely watched SandP/Case-Shiller home price index, released Tuesday. ...


The Fiscal Cliff: What It Means for Housing and Home Builders

At the end of 2012, a number of tax and spending policies are scheduled to change. Taken together, these changes may exert a strong fiscal drag on an already fragile macroeconomic environment depending on the actions of Congress. Federal Reserve ...


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