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Business Development & Best Practices Archive


Overcome Objections and Close the Sale

Unfortunately, the first two orders many new salespeople receive are, "Get out and stay out!" It is only natural for your prospect to procrastinate when asked to make a decision involving money. As a general rule, people are hesitant to commit to purchasing a product or service until they have ...


How to Dig Deeper for Real Customer Satisfaction

A traveler attempting to book a plane ticket by phone became frustrated after choosing from a menu of endless options then waiting on hold for 20 minutes before eventually being transferred twice, the second time to a dial tone. When she called back, the first live person she connected with ...


Information Is Power…Again

Setting yourself apart from your competition is becoming increasingly difficult. The emergence of social media into the business world has created platforms where constant, ongoing contact is possible. As a result of this desire to be in constant contact, many ...


QR Codes: The Here and Now of Mobile Marketing

While more and more consumers are turning to their smartphones for information, brokers and REALTORS® everywhere are adapting in order to properly serve their mobile, forward-thinking clientele. The latest trend in the world of mobile marketing is not only dominating ...


5 Tips to Brand Your Way to Success

When most business owners think about creating a brand for their businesses, they immediately think about logos or brainstorm amusing taglines. Yet, effective branding goes much deeper than this. ...


Marketing Strategies: Powerful Tips for Maximizing Your Success

In my years of experience with coaching clients to maximize their success, I have created powerful tips to help accelerate progress. The first of these is to get clear on exactly what "success" means to you. I can't tell you ...


Life in Mobile: Hitting Its Stride

In a recent interview with Greg Stuart, the global head of the Mobile Marketing Association, Stuart said, “2011 was the year when mobile really began to hit its stride.” I think we can all agree the time for early adoption is over, and mobile is officially mainstream and now. ...


The Easiest Ways to Improve Your Email Marketing (And Why It’s So Hard)

(eM+C) Some things in life sound so simple, like burning more calories than you consume. But in reality it's quite difficult to reach the end goal, in this example losing weight. The same can be said of elements within an email program. Some efforts sound really easy to execute but ...


Cartavi and DocuSign Help Agents Close Deals Faster

Cartavi, a document sharing platform for real estate, has integrated with DocuSign to help real estate professionals close more deals faster in the cloud. ...


What’s New from NAR

NAR Pulse—This week’s headlines: ...


The Need to Go Mobile Is Now

In support of Google’s Go Mo initiative, Mobile Real Estate launched a free online tool in January that allows REALTORS® to test their website to ensure it is optimized for mobile viewing. Along with the ability to test your site at www.testmysitenow.com, Mobile Real Estate released the mobile ...


REALTOR® Strategies: Targeting Your Ideal Client; a Critical Strategy for Success

The importance of targeting the right market is a key ingredient to a successful career in real estate. As our industry has changed and the challenges within the economy have forced us to constantly reassess our strengths and weaknesses, it’s important that we create a marketing strategy that effectively reaches ...


Your Base Is Changing. Are You Changing with It?

Agents who are looking for new customers in 2012 have to redefine their base, restructure their marketing strategies, and reassess how to build new relationships. ...


Real Estate Ads Use Personal Motivations

This month, global real estate franchisor RE/MAX rolls out an entirely new national ad campaign focusing on “all the things that move you.” The innovative campaign strikes an emotional note with consumers and features the sentimental Jim Croce song, “I’ve Got a Name.” ...


Investors with Cash Fuel Uptick in Home Sales

Regional Spotlight—Investors with cash continued to reap a harvest of bargain-priced bank-owned and short sale properties across the San Francisco Bay Area in the fourth quarter of 2011, sparking a slight uptick in home sales compared with the same period ...


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