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Business Development & Best Practices Archive


CENTURY 21 Breaks Out during the Big Game

Making bold moves in real estate marketing, on February 5 CENTURY 21 will be running their first real estate ad to ever be featured during the Super Bowl. The ad will spotlight the famous faces of real estate icon Donald ...


Real Estate Ads Use Personal Motivations

This month, global real estate franchisor RE/MAX rolls out a new national ad campaign focusing on “all the things that move you.” The innovative campaign strikes an emotional note with consumers and features the sentimental Jim Croce song, “I’ve Got a Name.” ...


Marketing Strategies: Create Your 2012 Success Blueprint

Many people who want to create success for the New Year don’t realize that in order to do that, they need to have a blueprint for success. What does that mean specifically? It takes two things to create a blueprint ...


Success Strategies: 4 Quick Ways to Be More Productive

If being connected 24/7 was supposed to make our lives easier, the business world didn’t get the memo. Most American professionals just can’t shake the end-of-the-day feeling that they didn’t get enough done. So day after day, they find themselves ...


NAR Offers Ways to Help Members Save on a New Car

NAR Pulse—In addition to a $500 cash allowance on the purchase/lease of select 2012 models from REALTOR Benefits® partner Chrysler Group LLC, REALTORS® FCU is offering limited time rates as low as 3.49 percent for new auto purchases as a financing option. (Rates are based on applicant credit and loan ...


Top 5 in Real Estate Network® Spotlight: Problem Solving for Clients

What’s most on the minds of today’s homebuyers? In the following interview, Duane Duggan of RE/MAX of Boulder tells us his about experience with working with today’s housing market, from its most critical challenges to creative marketing ideas that really make a difference. ...


Disclosure Lawsuits: Are You Unknowingly Putting Yourself at Risk?

The growing number of lawsuits over non-disclosure of land pollution is creating increased liability for real estate brokers. Soil contamination, groundwater contamination and concern surrounding hazardous vapor intrusion into homes is putting real estate brokers on the firing line ...


Weekly Video Tip: Apple iPhone 4s Video Enhancements

The recent release of Apple’s new iPhone, the 4s, was welcome news for video enthusiasts. Jeremy Scott, the Editor of ReelSEO.com, notes that Apple’s latest offering sports the ability to shoot video in high definition at 1080p. We think that’s important for at least two reasons. First, those who have ...


Product Showcase: Showing Suite Creates Third-Party Affirmation

Mark Ossinger is a self-professed organizational nut. “I have an administrational gift,” jokes the senior broker for RE/MAX Metro and Eastside Brokers, who has been in the real estate industry for 23 years. His love for keeping organized is part of the reason why he’s a huge fan of Showing ...


Recruit Your Way to the Top

Essentially a sales manager's primary responsibility is to recruit, train and motivate his or her sales force to achieve peak performance. Of these three vitally important tasks, recruiting is the least understood and by far the most challenging. ...


Monday Morning Mobile: Meeting Consumer Expectations

Technology makes life simpler, faster, and more efficient. In a day with 24 hours, and potentially 16 or more of those spent awake, we have more opportunities to be engaged and online with co-workers, partners, vendors and clients we do business with. No one knows this more than the real ...


Finding the Positives in Economic and Housing Conditions in 2012

While 2011 was clearly a challenging year, there is a lot to be positive about looking ahead. Economically, while buffeted by natural disasters and fiscal policy indecisiveness at home and a European sovereign debt crisis abroad, the U.S. economy was ...


FHA Announces Additional Steps to Limit Risk and Strengthen Finances

Recently, Acting Federal Housing Administration (FHA) Commissioner Carol J. Galante announced the latest in a series of steps to protect and strengthen the FHA’s Mutual Mortgage Insurance Fund, while enabling the agency to continue to fulfill its mission to provide access to homeownership for qualified borrowers. ...


Marketing Strategies: Stop Being So Hard on Yourself

When I coach real estate agents, I often hear the misconception that they need to be hard on themselves in order to succeed. ...


REALTORS® Recognize Credit Union as Valuable Member Benefit

Since it opened in May 2009, the REALTORS® Federal Credit Union has created quite a buzz, becoming a benefit among National Association of REALTOR® members. The union offers a portfolio of services and products, and was recently rated the fastest ...


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