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Business Development & Best Practices Archive


This Week’s Video Tip: Why Video…Why Now?

They say the only constant in life is change. And when it comes to real estate marketing, those changes are coming fast and furious. A few years ago, few people had even heard of blogging, Facebook, or Twitter. And one of the biggest changes of all—online video—had yet to come ...


Keep Your Agents—and Yourself—Safe This September and All Year

Your newest agent stops by your office on her way out the door. She’s excited because she just got a phone call from a potential seller and plans to meet him tonight to tour his single-family home. “He said he’d ...


Marketing Strategies: Are You Sabotaging Your Own Success?

Have you ever felt like you had reached a plateau and could go no higher? If so, you're not alone; many people sabotage their own success. In my work as a real estate business coach for the past 15+ years, ...


From Shopping Carts to Shopping QR’ts

Recently, my father told me that he was looking to get a new “cell phone” and said he “doesn’t need to have the Internet on his phone,” to which I responded, “You don’t need it, but why wouldn’t you want to have it?” ...


Video Content Enables a Mobile Real Estate Lifestyle

When I speak to groups or teach classes about real estate, I often get questions about how to enable a mobile strategy. One of the key ways to do this is actually less about the mobile technology you carry and more about the kind of content you are enabling the ...


Listen while You Work

An ancient Chinese proverb reminds us; "To listen well, is as powerful a means of influence as to talk well." While everyone can benefit from this sage advice, these words of wisdom are particularly appropriate for professional salespeople. Would you ...


NAR Pulse: This Week’s Top Stories from the NATIONAL ASSOCIATION OF REALTORS

This week’s headlines from the NATIONAL ASSOCIATION OF REALTORS? include: Facebook case study; send up to five documents a month free with REALTOR Benefits® Program Partner, DocuSign®,;and register for a free safety webinar on social media and cyber safety. For more information visit www.REALTOR.org. ...


Rand on Real Estate: Why So Optimistic in This Housing Market?

This week, Greg Rand (@gsrand), CEO of OwnAmerica and host of “Rand on Real Estate” on 770 WABC, answers the main question that some listeners have: “Why is Greg so optimistic about the housing market?” ...


Fresh Ideas to Build Buyer Business

Each year, the Real Estate Buyer’s Agent Council (REBAC) conducts a survey to gauge member satisfaction and stay ahead of the current tips and trends related to buyer representation. This year’s survey showed us that from text messaging to mobile websites, today’s agents are incorporating the latest technology to reach ...


This Week’s Video Tip: It’s Not about Technology

The emphasis on video production quality has never been greater. High def and even 3D now bring incredible quality and detail into our viewing experience. But if you think picture quality trumps all, you have a very short memory. ...


6 Steps to Finding the Global Buyer

Sometimes global opportunity lies where people least realize—not in large, urban markets known for being magnets to multinational organizations and immigrant communities—but in small metro and rural regions. ...


New-Home Sales: Still Struggling But Holding Steady

Sales of newly built, single-family homes held virtually unchanged in July with a 0.7 percent dip from the previous month to a seasonally adjusted annual rate of 298,000 units, according to newly released data from the U.S. Commerce Department. ...


MBA Survey: Delinquencies Rise, Foreclosures Fall

The delinquency rate for mortgage loans on one-to-four-unit residential properties increased to a seasonally adjusted rate of 8.44 percent of all loans outstanding as of the end of the second quarter of 2011. This is an increase of 12 basis points from the first quarter of 2011, and a decrease ...


Retention is a Problem That Won’t Go Away

What are the critical factors that contribute to the retention of top producing salespeople? Why are some sales managers able to consistently recruit and retain quality salespeople, while other managers have a revolving door? Excessive personnel turnover is not only ...


NAR Pulse: This Week’s Top Stories from the NATIONAL ASSOCIATION OF REALTORS®

This week’s headlines from the NATIONAL ASSOCIATION OF REALTORS® include: a free guide for marketing to mobile consumers, get the facts on the Ifbyphone advantage, and homeownership tax benefits must be preserved. For more information visit www.REALTOR.org. ...