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Business Development & Best Practices Archive


Homeownership under Attack – Homeownership Defended

Recently, I wrote about homeownership being under attack. Since that article, NAR and a broad range of industry partners have taken a multitude of actions to defend the American Dream. ...


Get More Sales at Your Next Open House

According to NAR’s 2010 “Profile of Home Buyers and Sellers,” almost 50% of buyers used open houses as a key part of their home search. ...


What Brand Do You Aspire to Be?

We all know the NAR stats: ...


Tips for Optimizing Third-Party Tags to Speed Up Your Website

(EMC)—While website performance is usually the purview of IT, marketing plays a major role in how fast a site loads. All the great online campaigns and social media plug-ins marketers put on their sites come at a price—each one contributes to slower site performance, largely due to tags. Tags are ...


The Emergence of a New Real Estate Industry

Take a moment and try something. Fire up your Web browser and bring up Google. I am sure we can all agree that Google is like a window into the universe—if something exists, like pink polka-dotted frogs, it will show ...


4 Steps to Effective Lifecycle Email Marketing

(EMC)—Lifecycle messaging is a hot topic of conversation these days. It meets the fundamental needs of email marketers to be timely, relevant and efficient. However, many are deterred by the undertaking due to a commonly held belief that it will be complicated and tedious to implement. While it's true that ...


Real Estate Marketing Strategies: 7 Steps to Make It Easier for You to Be Resilient

Did you know that every successful professional has one thing in common? They all possess a strong level of emotional resilience. Were they born with it? No. In most cases they learned it as a skill necessary for survival in ...


Managing Your Online Reputation

According to the 2010 NAR Profile of Home Buyers and Sellers, for the last three years, about 90% of home buyers used the Internet in their home search. And while the survey suggests that buyers may begin their home search ...


7-Point Checklist for a Healthy Website

Even the healthiest websites should be refreshed, retooled and refocused from time to time so that they generate the maximum results you desire. Here is a checklist to work from to make sure your website is on track for success: ...


NAR Pulse: This Week’s Top Stories from the NATIONAL ASSOCIATION OF REALTORS®

This week’s headlines from the NATIONAL ASSOCIATION OF REALTORS® include: 12 practical tips to help you tackle Facebook, SentriLock and REALTORS® Federal Credit Union join to offer a unique savings opportunity, and try the free DocuSign® for REALTORS® Edition. ...


The Dos and Don’ts of Word-of-Mouth Marketing

(EMC)—Big Fuel, a full-service social media and branded content agency, and Zuberance, a social marketing company focused on brand advocates, recently co-hosted an interactive panel discussion in New York City titled How to Turn Word of Mouth and Social Media Into Sales. The panel featured top marketers from JetBlue, Microsoft, ...


Rand on Real Estate: Federal Government Announces Plans to Convert Foreclosures into Investor-owned Rentals

Greg Rand (@gsrand) (http://twitter.com/gsrand), CEO of OwnAmerica (http://ownamerica.com) hosts Rand on Real Estate on 770 WABC; this week he discusses the White House's announcement and breaks it down. “It sounds good,” Rand says, “but it's more ...


Facebook for Real Estate: The 10 Commandments

One: Forget Everything You’ve Heard about Facebook and Real Estate ...


Company Spotlight: SharperAgent Continuing to Provide ‘Market Advantage’ to Real Living Brokers and Agents

In a time when just about every real estate professional around is looking for a competitive advantage, Real Living brokers and agents have truly enjoyed a market advantage for more than three years—SharperAgent’s Web-based marketing system. ...


Tip Your Communications into Overdrive

You hand them out frequently to relatives, clients and others. You receive them, good and bad. What are they? They’re tips, and we get and give them regularly. You can use targeted tips to bridge your communication efforts and quickly ...