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Becoming a Successful Sales Professional: Skills for Sales Success: Part One.
Time Management: Skills for Sales Success: Part Two.
Expand your education through NAR's REALTOR® University: A Consumer Advocate Approach to Mortgages: Course 2.
ACE: Purchase Reverse Mortgage Course.
Bundle 2: CIPS Elective Courses (US Version).

Business Development & Best Practices Archive


Marketing Strategies: Powerful Tips for Maximizing Your Success

In my years of experience with coaching clients to maximize their success, I have created powerful tips to help accelerate progress. The first of these is to get clear on exactly what "success" means to you. I can't tell you ...


Life in Mobile: Hitting Its Stride

In a recent interview with Greg Stuart, the global head of the Mobile Marketing Association, Stuart said, “2011 was the year when mobile really began to hit its stride.” I think we can all agree the time for early adoption is over, and mobile is officially mainstream and now. ...


The Easiest Ways to Improve Your Email Marketing (And Why It’s So Hard)

(eM+C) Some things in life sound so simple, like burning more calories than you consume. But in reality it's quite difficult to reach the end goal, in this example losing weight. The same can be said of elements within an email program. Some efforts sound really easy to execute but ...


Cartavi and DocuSign Help Agents Close Deals Faster

Cartavi, a document sharing platform for real estate, has integrated with DocuSign to help real estate professionals close more deals faster in the cloud. ...


What’s New from NAR

NAR Pulse—This week’s headlines: ...


The Need to Go Mobile Is Now

In support of Google’s Go Mo initiative, Mobile Real Estate launched a free online tool in January that allows REALTORS® to test their website to ensure it is optimized for mobile viewing. Along with the ability to test your site at www.testmysitenow.com, Mobile Real Estate released the mobile ...


REALTOR® Strategies: Targeting Your Ideal Client; a Critical Strategy for Success

The importance of targeting the right market is a key ingredient to a successful career in real estate. As our industry has changed and the challenges within the economy have forced us to constantly reassess our strengths and weaknesses, it’s important that we create a marketing strategy that effectively reaches ...


Your Base Is Changing. Are You Changing with It?

Agents who are looking for new customers in 2012 have to redefine their base, restructure their marketing strategies, and reassess how to build new relationships. ...


Real Estate Ads Use Personal Motivations

This month, global real estate franchisor RE/MAX rolls out an entirely new national ad campaign focusing on “all the things that move you.” The innovative campaign strikes an emotional note with consumers and features the sentimental Jim Croce song, “I’ve Got a Name.” ...


Investors with Cash Fuel Uptick in Home Sales

Regional Spotlight—Investors with cash continued to reap a harvest of bargain-priced bank-owned and short sale properties across the San Francisco Bay Area in the fourth quarter of 2011, sparking a slight uptick in home sales compared with the same period ...


Monday Morning Mobile: Prestige Brands, Real Estate Reverse the Trend

According to a recent study by New York-based research firm, L2, almost 50 percent of top fashion, beauty, hospitality, watches and jewelry and retail brands have “feeble” mobile initiatives. Their study focused on the most recognized brands with regards to their ability to meet consumer demands for the proper mobile ...


The Power of Belief and Expectation

While you may not always get what you want, you will almost always get what you expect. Surprisingly, the power of belief and expectation work just as effectively on your feelings of self-doubt and limitation as they do on your ...


Take Advantage of Record Low Rates before They Rise

Low interest rates, as we all know, are making history. Last week, according to an article found on CNNMoney, “rates on both the 30-year and 15-year fixed loans fell to new records, at 3.89 percent and 3.16 percent, respectively, according to Freddie Mac.” The question, though, is how long will ...


CENTURY 21 Breaks Out during the Big Game

Making bold moves in real estate marketing, on February 5 CENTURY 21 will be running their first real estate ad to ever be featured during the Super Bowl. The ad will spotlight the famous faces of real estate icon Donald ...


Real Estate Ads Use Personal Motivations

This month, global real estate franchisor RE/MAX rolls out a new national ad campaign focusing on “all the things that move you.” The innovative campaign strikes an emotional note with consumers and features the sentimental Jim Croce song, “I’ve Got a Name.” ...


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