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Business Development & Best Practices Archive


NAR Pulse: This Week’s Top Stories from the NATIONAL ASSOCIATION OF REALTORS

This week’s headlines from the NATIONAL ASSOCIATION OF REALTORS? include: Facebook case study; send up to five documents a month free with REALTOR Benefits® Program Partner, DocuSign®,;and register for a free safety webinar on social media and cyber safety. For more information visit www.REALTOR.org. ...


Rand on Real Estate: Why So Optimistic in This Housing Market?

This week, Greg Rand (@gsrand), CEO of OwnAmerica and host of “Rand on Real Estate” on 770 WABC, answers the main question that some listeners have: “Why is Greg so optimistic about the housing market?” ...


Fresh Ideas to Build Buyer Business

Each year, the Real Estate Buyer’s Agent Council (REBAC) conducts a survey to gauge member satisfaction and stay ahead of the current tips and trends related to buyer representation. This year’s survey showed us that from text messaging to mobile websites, today’s agents are incorporating the latest technology to reach ...


This Week’s Video Tip: It’s Not about Technology

The emphasis on video production quality has never been greater. High def and even 3D now bring incredible quality and detail into our viewing experience. But if you think picture quality trumps all, you have a very short memory. ...


6 Steps to Finding the Global Buyer

Sometimes global opportunity lies where people least realize—not in large, urban markets known for being magnets to multinational organizations and immigrant communities—but in small metro and rural regions. ...


New-Home Sales: Still Struggling But Holding Steady

Sales of newly built, single-family homes held virtually unchanged in July with a 0.7 percent dip from the previous month to a seasonally adjusted annual rate of 298,000 units, according to newly released data from the U.S. Commerce Department. ...


MBA Survey: Delinquencies Rise, Foreclosures Fall

The delinquency rate for mortgage loans on one-to-four-unit residential properties increased to a seasonally adjusted rate of 8.44 percent of all loans outstanding as of the end of the second quarter of 2011. This is an increase of 12 basis points from the first quarter of 2011, and a decrease ...


Retention is a Problem That Won’t Go Away

What are the critical factors that contribute to the retention of top producing salespeople? Why are some sales managers able to consistently recruit and retain quality salespeople, while other managers have a revolving door? Excessive personnel turnover is not only ...


NAR Pulse: This Week’s Top Stories from the NATIONAL ASSOCIATION OF REALTORS®

This week’s headlines from the NATIONAL ASSOCIATION OF REALTORS® include: a free guide for marketing to mobile consumers, get the facts on the Ifbyphone advantage, and homeownership tax benefits must be preserved. For more information visit www.REALTOR.org. ...


Homeownership under Attack – Homeownership Defended

Recently, I wrote about homeownership being under attack. Since that article, NAR and a broad range of industry partners have taken a multitude of actions to defend the American Dream. ...


Get More Sales at Your Next Open House

According to NAR’s 2010 “Profile of Home Buyers and Sellers,” almost 50% of buyers used open houses as a key part of their home search. ...


What Brand Do You Aspire to Be?

We all know the NAR stats: ...


Tips for Optimizing Third-Party Tags to Speed Up Your Website

(EMC)—While website performance is usually the purview of IT, marketing plays a major role in how fast a site loads. All the great online campaigns and social media plug-ins marketers put on their sites come at a price—each one contributes to slower site performance, largely due to tags. Tags are ...


The Emergence of a New Real Estate Industry

Take a moment and try something. Fire up your Web browser and bring up Google. I am sure we can all agree that Google is like a window into the universe—if something exists, like pink polka-dotted frogs, it will show ...


4 Steps to Effective Lifecycle Email Marketing

(EMC)—Lifecycle messaging is a hot topic of conversation these days. It meets the fundamental needs of email marketers to be timely, relevant and efficient. However, many are deterred by the undertaking due to a commonly held belief that it will be complicated and tedious to implement. While it's true that ...