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Business Development & Best Practices Archive


HUD Launches “Innovation of the Day”

Recently, the U.S. Department of Housing and Urban Development launched Innovation of the Day, a new online platform that will collect and share innovative practices in affordable housing, community development, and urban planning from around the world. Its purpose is to seek new ideas that can be leveraged not only ...


Implementing Systems for Real Estate Success

It’s no question the past few years have been challenging for real estate professionals. The good news is we are starting to see a break in the clouds as many markets across the country ...


Gary Greene Goes Green: Joining Better Homes and Gardens Real Estate

In the following interview, the owners of Better Homes and Gardens Real Estate Gary Greene, Marilyn Eiland and Mark Woodroof, talk about company values and becoming the No. 1 brokerage in the Houston area. ...


Real Estate Q&A: Be Wary of Keeping Would-Be Buyer’s Deposit

(MCT)—QUESTION: I am selling my vacant house “as is,” and the buyer never had an inspection done. At the walk-through yesterday, he could not get the air conditioner to work. Now he insists that I give him a ...


It’s Time to Do Something Non-Tech for Your Business

It has been said that the wealthiest people on this planet are as wealthy as they are because they do things differently than everyone else. I am an advocate for modeling myself after successful people because I believe in the power ...


MVP: Register for a Free Safety Webinar, Get Rewarded

NAR Pulse—You and your agents can get rewarded with a “Safety In Your Home” eProduct Bundle, simply by registering between August 16-31 for the FREE REALTOR® Safety Webinar, “Are You and Your Data an Easy Target?” This valuable webinar will be presented on September 17 at 11am ET by Andrew ...


Is Your Website Equipped for the Mobile Real Estate Revolution?

Did you know that every minute, the mobile Web receives 217 new users? Did you realize that for some large real estate websites like HomeFinder.com and Zillow.com, more than one-third of visitors on weekends browse from a mobile device? When potential clients visit your website, do they see a mobile-friendly ...


A Multi-Level Approach to Real Estate

For Tom Skiffington, president and CEO of Pennsylvania’s RE/MAX 440 and RE/MAX Central, changes in the real estate market are as inevitable as changes in the weather. After more than 20 years in the business, he remains both a broker and a top-producing agent. Here, Skiffington explains his unconventional approach ...


The Most Crucial Mistake You Can Make When Listings Are Low

When listings are low, competition for listings is high. Why do some agents thrive in this environment while others see their business dwindle? Many make a crucial mistake. ...


How, When and What of Social Media

Marketing your business online continues to evolve as more and more buyers turn to the web and social media sites for information prior to making a purchase or listing decision. With 88 percent of prospective clients using the ...


RREIN Broker Spotlight: Empowered by the People

Does your company employ a “people-first” philosophy? Your business might reap many benefits if it did. In the following interview, read how Rei Mesa, president and CEO of Prudential Florida Realty and Florida Real Estate Services, keeps his company successful by putting the people first. ...


Taking Back Your Market: Recovery Strategies for Brokers

As the real estate market and general economy continue to make gradual progress toward recovery, proactive brokers and real estate professionals are striking while the iron’s hot, employing market-specific strategies to gain marketshare and increase business. ...


Monday Morning Mobile: The Crown Jewel of Direct Marketing

Once upon a time, a single media campaign was distributed to the general public through mail, catalogs, and other forms of mass marketing. As consumer information became more accessible, companies began to re-align their marketing focus and budget to accomplish the ultimate goal of reaching the right audience, at the ...


Don’t Be Another Boring Advertiser: Inspire the Buzz through Word-of-Mouth Marketing – Part 1

A term that’s second nature to every real estate professional, “word of mouth” is officially defined as: “The passing of information from person to person; oral or written recommendation of a product or service from a satisfied customer to a prospective customer.” ...


Industry Advisor: What about You? Are You Satisfied?

• We have a successful business. ...


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