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Business Development & Best Practices Archive


How to Dig Deeper for Real Customer Satisfaction

A traveler attempting to book a ticket by phone became frustrated after choosing from a menu of endless options then waiting on hold for 20 minutes before eventually being transferred twice, the second time to a dial tone! When she called back, the first live person she connected with got ...


Marketing Matters: Reaching Clients on a Personal Level

There is more than one way to brand yourself, and for First Team® Real Estate, a traditional marketing plan just wouldn’t do. For the company, recently named the favorite real estate firm in the Orange County Register’s 2011 “Best of Orange County” readers poll, building a strong relationship with clients ...


The RREIN Roundtable: What’s in Store for 2012?

For most in real estate, 2011 was yet another rough and tumble year. As we tried our best to deflect the continued slings and arrows of a challenged economy, many adjusted to the market and unearthed new opportunities for growth and expansion. Here, members of RISMedia’s Real Estate Information Network® ...


Stop Procrastinating; Do It Now!

Whether it's filing your taxes on time, paying your bills, cleaning out the garage, or getting out of bed to exercise, everyone tends to procrastinate once in a while. It has been said that Robinson Crusoe is the only person ...


Life in Mobile: Market Snapshot

As 2011 draws to a close, it makes you wonder; where did the time go? On the other hand, one thing you’re not left wondering is whether mobile will remain an important part of the technological and marketing landscape moving forward. This year there was rarely a conference, seminar or ...


Simple Steps to Your Best 2012 Business Plan, Part 3

Real estate agents are people, too. You have personal lives. You have emotional ups and downs in addition to financial ups and downs. The following simple steps ensure that your 2012 Business Plan works for your business and your life. In case you missed them, catch up on Part ...


Builder Confidence Rises for the Third Consecutive Month

Builder confidence in the market for newly built, single-family homes edged up two points from a downwardly revised number to 21 on the National Association of Home Builders/Wells Fargo Housing Market Index (HMI) for December. This marks a third consecutive ...


Video Titling for Search Results

Producing the world’s best video doesn’t mean a whole lot if people aren’t watching. Granted, if you’re incredibly talented and lucky, you may come up with something so irresistible it spreads virally by social media, sharing, and word of mouth. If not, something called key words are probably your best ...


RREIN Broker Spotlight: Information Powered

Below, RISMedia Columnist Barbara Pronin interviews Doug Nelson of HJN Team Real Estate in South Dakota about what makes their firm stand out, how they keep up with technology, and what it takes to succeed in today’s market. ...


10 Simple Steps for Making 2012 a Success

In recent years, it has been hard to ignore all of the negative publicity that has been circulating about the national economy, the stock market and current events. The state of the real estate market in particular has received a ...


Simple Steps to Your Best 2012 Business Plan, Part 2

Real estate agents are people, too. You have personal lives. You have emotional ups and downs in addition to financial ups and downs. The following steps, continued from part 1, ensure that your 2012 Business Plan works for your business and your life. ...


How to Start Optimizing Your Website Today

(eM+C)—You think you have a great website, but do you? If you're not testing and targeting, you're likely not making the most of your online presence. Research shows that many companies still aren't testing, and as a result are losing ground to competitors who are. ...


What Are You Doing to Create Consumer Confidence and Stay Relevant?

Consumer confidence in our industry has plummeted and brokerages of all sizes are having a hard time maintaining their relevance. We need help, and we need it now. So what can the real estate industry learn from Apple and Steve ...


Simple Steps to Your Best 2012 Business Plan, Part 1

Real estate agents are people, too. You have personal lives. You have emotional ups and downs in addition to financial ups and downs. Following my system of 16 steps, the first five of which are outlined in Part 1, will ensure that your 2012 business plan works for your business ...


Blueprint for 100 Deals Part 8: Listings – There’s No Second Place

In the world of listings, the silver medal means absolutely nothing. It pays less than nothing. And, in fact, it actually costs you, because of all those wasted hours (and gas for your car, materials for the listing presentation, etc). ...


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