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Territory Management: Skills for Sales Success: Part Eight.
BPOs: The Agent’s Role in the Valuation Process.
A Consumer Advocate Approach to Real Estate: Course 1.
Accredited Buyer’s Representative.
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Business Development & Best Practices Archive


The Dos and Don’ts of Word-of-Mouth Marketing

(EMC)—Big Fuel, a full-service social media and branded content agency, and Zuberance, a social marketing company focused on brand advocates, recently co-hosted an interactive panel discussion in New York City titled How to Turn Word of Mouth and Social Media Into Sales. The panel featured top marketers from JetBlue, Microsoft, ...


Rand on Real Estate: Federal Government Announces Plans to Convert Foreclosures into Investor-owned Rentals

Greg Rand (@gsrand) (http://twitter.com/gsrand), CEO of OwnAmerica (http://ownamerica.com) hosts Rand on Real Estate on 770 WABC; this week he discusses the White House's announcement and breaks it down. “It sounds good,” Rand says, “but it's more ...


Facebook for Real Estate: The 10 Commandments

One: Forget Everything You’ve Heard about Facebook and Real Estate ...


Company Spotlight: SharperAgent Continuing to Provide ‘Market Advantage’ to Real Living Brokers and Agents

In a time when just about every real estate professional around is looking for a competitive advantage, Real Living brokers and agents have truly enjoyed a market advantage for more than three years—SharperAgent’s Web-based marketing system. ...


Tip Your Communications into Overdrive

You hand them out frequently to relatives, clients and others. You receive them, good and bad. What are they? They’re tips, and we get and give them regularly. You can use targeted tips to bridge your communication efforts and quickly ...


5 Tips to Keep the Clients You Already Have

According to an independent survey, 84% of home buyers would use the same real estate agent in the future. Unfortunately, memories fade over time, and the number that actually use the same REALTOR® again is dramatically lower. If you want repeat business, you cannot afford to be forgotten. ...


Real Estate Marketing Strategies: Are Your Beliefs Subconsciously Pushing Success Away?

RISMEDIA, August 11, 2011—As you read these statements—all of which came from actual clients—do any of them sound familiar? If you grew up in this society then you undoubtedly were conditioned to have conflicting beliefs about success. ...


Mortgage Rates Reach Record Lows as Stock Market Losses Mount

RISMEDIA, August 11, 2011—Mortgage rates continued to move lower as investor concerns over the health of the U.S. economy increased, reports mortgage rate research website, ForTheBestRate.com. Interest rates advertised on the site have dropped to near their lowest point of 2011 for most products, with the 15 year fixed reaching ...


Rates on 15-Year Fixed Lowest Ever Recorded

RISMEDIA, August 11, 2011—The average rate for a 15-year fixed loan dropped to 3.54 percent last week from 3.66 percent the week before, according to Freddie Mac—the lowest result since 1991. ...


Mirror, Mirror on the Wall: Six Stand-Out Industry Contributors

RISMEDIA, August 10, 2011—I had no intention of making my original article, “MLSs Taking Control of your Destiny,”  a “series,” but after receiving tremendous feedback on it and hearing all of the discussion around it at a recent conference, ...


Company Spotlight: Focusing on the Customer Experience Makes All the Difference

RISMEDIA, August 8, 2011—As many consumers would likely agree, a good or bad customer experience can change everything. This is a reality that Illinois-based Home Warranty of America (HWA) not only takes to heart, but actively implements into its everyday ...


Monday Morning Mobile: Recruit, Retain, Expand

Mobile Technology is changing the way the world operates, largely by providing Smartphone users the opportunity to visit a website directly from their fingertips. It is no secret that while consumers are getting much more demanding of the offerings websites provide on their mobile devices, REALTORS® have been responsive, and ...


Keeping Sellers in Tune with Reality

RISMEDIA, August 8, 2011—According to eight-year veteran real estate agent Justin Thayer, many of today’s agents are still hoping to find a time machine that will take them back to 2007. Until such an invention is created, however, succeeding in the current marketplace means competitive pricing. “This is a market ...


Next On NAHREP Radio: Ethics Are Key to Building REO Business

RISMEDIA, August 8, 2011—Transparency is the watchword in today’s real estate market, and ethics are about more than meeting compliance requirements. Asset Managers Michael Hermosillo, Precision Asset Management; Don Maxwell, 24 Asset Management and Margo McKay-Broughton of First Preston Management will appear on the August 9 NAHREP Radio show to ...


3 Keys to Getting Landing Page Conversions

RISMEDIA, August 8, 2011—Think of the work it takes converting a visitor on your website to a client as similar to baking a batch of perfect, award-winning chocolate chip cookies. For your award-winning cookies, you need to first identify all of the right ingredients, then gather, measure and mix those ...