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Business Development & Best Practices Archive


Overcoming 3 Major Barriers to Closing More Sales

Today’s real estate and mortgage markets require new skills to succeed. There are fewer qualified buyers, shrinking mortgage options, more regulations and tougher competition. For real estate professionals in particular, three emerging barriers stand in the way of closing more sales in this tough environment. But with the right system ...


RREIN Broker Spotlights: A Passion for Excellence

“Agents must continually be sharpening their skills in order to be more current and knowledgeable than their competitors,” says Tracy Hutton, President of Century 21 Scheetz. In the following interview, RISMedia Columnist Barbara Pronin talks with Hutton and Mick Scheetz, Broker/Owner, about what their company is doing to stay ahead, ...


What Every New Agent Needs Right Out of the Gate

If you’re a new agent just getting started in the real estate industry, the following elements are crucial as you set yourself up to hit the ground running. ...


Give Your Listing Presentations the Edge in 2012

REALTOR.com® Business Beat—Give yourself a competitive edge this year with a 2012 listing presentation that shows why, where and how you market your listings online. ...


The Real Estate Book Helps Agents Go Mobile

With more and more consumers relying on mobile devices for local information, real estate professionals can no longer ignore this increasingly important channel when marketing properties. To help extend its customers’ reach to homebuyers on the go, The Real Estate Book / RealEstateBook.com, a leading publisher of real estate information ...


Top Brokers Holding Strong in Tough Market

The industry’s leading residential real estate firms are quickly responding to RISMedia’s 24th Annual Power Broker Survey, reporting strong numbers for 2011 despite a challenging economic landscape. ...


Monday Morning Mobile: Follow the Leaders

As an independent real estate firm or agent we often don’t have resources (time and money) to research market trends and analyze consumer behavior. So what do we do? I recently read Crash Boom, By Greg Rand (great book—lots of awesome real estate principals) and he suggested following the leaders; ...


Overcome Objections and Close the Sale

Unfortunately, the first two orders many new salespeople receive are, "Get out and stay out!" It is only natural for your prospect to procrastinate when asked to make a decision involving money. As a general rule, people are hesitant to commit to purchasing a product or service until they have ...


How to Dig Deeper for Real Customer Satisfaction

A traveler attempting to book a plane ticket by phone became frustrated after choosing from a menu of endless options then waiting on hold for 20 minutes before eventually being transferred twice, the second time to a dial tone. When she called back, the first live person she connected with ...


Information Is Power…Again

Setting yourself apart from your competition is becoming increasingly difficult. The emergence of social media into the business world has created platforms where constant, ongoing contact is possible. As a result of this desire to be in constant contact, many ...


QR Codes: The Here and Now of Mobile Marketing

While more and more consumers are turning to their smartphones for information, brokers and REALTORS® everywhere are adapting in order to properly serve their mobile, forward-thinking clientele. The latest trend in the world of mobile marketing is not only dominating ...


5 Tips to Brand Your Way to Success

When most business owners think about creating a brand for their businesses, they immediately think about logos or brainstorm amusing taglines. Yet, effective branding goes much deeper than this. ...


Marketing Strategies: Powerful Tips for Maximizing Your Success

In my years of experience with coaching clients to maximize their success, I have created powerful tips to help accelerate progress. The first of these is to get clear on exactly what "success" means to you. I can't tell you ...


Life in Mobile: Hitting Its Stride

In a recent interview with Greg Stuart, the global head of the Mobile Marketing Association, Stuart said, “2011 was the year when mobile really began to hit its stride.” I think we can all agree the time for early adoption is over, and mobile is officially mainstream and now. ...


The Easiest Ways to Improve Your Email Marketing (And Why It’s So Hard)

(eM+C) Some things in life sound so simple, like burning more calories than you consume. But in reality it's quite difficult to reach the end goal, in this example losing weight. The same can be said of elements within an email program. Some efforts sound really easy to execute but ...


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