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Business Development & Best Practices Archive


5 Tips to Keep the Clients You Already Have

According to an independent survey, 84% of home buyers would use the same real estate agent in the future. Unfortunately, memories fade over time, and the number that actually use the same REALTOR® again is dramatically lower. If you want repeat business, you cannot afford to be forgotten. ...


Real Estate Marketing Strategies: Are Your Beliefs Subconsciously Pushing Success Away?

RISMEDIA, August 11, 2011—As you read these statements—all of which came from actual clients—do any of them sound familiar? If you grew up in this society then you undoubtedly were conditioned to have conflicting beliefs about success. ...


Mortgage Rates Reach Record Lows as Stock Market Losses Mount

RISMEDIA, August 11, 2011—Mortgage rates continued to move lower as investor concerns over the health of the U.S. economy increased, reports mortgage rate research website, ForTheBestRate.com. Interest rates advertised on the site have dropped to near their lowest point of 2011 for most products, with the 15 year fixed reaching ...


Rates on 15-Year Fixed Lowest Ever Recorded

RISMEDIA, August 11, 2011—The average rate for a 15-year fixed loan dropped to 3.54 percent last week from 3.66 percent the week before, according to Freddie Mac—the lowest result since 1991. ...


Mirror, Mirror on the Wall: Six Stand-Out Industry Contributors

RISMEDIA, August 10, 2011—I had no intention of making my original article, “MLSs Taking Control of your Destiny,”  a “series,” but after receiving tremendous feedback on it and hearing all of the discussion around it at a recent conference, ...


Company Spotlight: Focusing on the Customer Experience Makes All the Difference

RISMEDIA, August 8, 2011—As many consumers would likely agree, a good or bad customer experience can change everything. This is a reality that Illinois-based Home Warranty of America (HWA) not only takes to heart, but actively implements into its everyday ...


Monday Morning Mobile: Recruit, Retain, Expand

Mobile Technology is changing the way the world operates, largely by providing Smartphone users the opportunity to visit a website directly from their fingertips. It is no secret that while consumers are getting much more demanding of the offerings websites provide on their mobile devices, REALTORS® have been responsive, and ...


Keeping Sellers in Tune with Reality

RISMEDIA, August 8, 2011—According to eight-year veteran real estate agent Justin Thayer, many of today’s agents are still hoping to find a time machine that will take them back to 2007. Until such an invention is created, however, succeeding in the current marketplace means competitive pricing. “This is a market ...


Next On NAHREP Radio: Ethics Are Key to Building REO Business

RISMEDIA, August 8, 2011—Transparency is the watchword in today’s real estate market, and ethics are about more than meeting compliance requirements. Asset Managers Michael Hermosillo, Precision Asset Management; Don Maxwell, 24 Asset Management and Margo McKay-Broughton of First Preston Management will appear on the August 9 NAHREP Radio show to ...


3 Keys to Getting Landing Page Conversions

RISMEDIA, August 8, 2011—Think of the work it takes converting a visitor on your website to a client as similar to baking a batch of perfect, award-winning chocolate chip cookies. For your award-winning cookies, you need to first identify all of the right ingredients, then gather, measure and mix those ...


July Housing Scorecard Spotlights Recovery in the Riverside, CA Market

RISMEDIA, August 8, 2011—The U.S. Department of Housing and Urban Development (HUD) and the U.S. Department of the Treasury has released the July edition of the Obama Administration's Housing Scorecard – a comprehensive report on the nation’s housing market. The latest housing data offer continued mixed signals as home prices ...


The Contact Manager Dilemma

RISMEDIA, August 6, 2011—As real estate professionals, one of our most valuable assets is our database—and one of most important things we do as agents and brokers is to build and maintain that database. It is critical, therefore, to utilize ...


Tablet Trend Report Outlines 10 Best Practices for Marketers

RISMEDIA, August 6, 2011—Consumers worldwide have been quick to embrace the concept of a tablet computer. As brands start to explore how best to reach people via this nascent medium, JWT, a marketing communications brand, outlines best practices for marketing on the tablet. ...


Real Estate Marketing Strategies: Overcome the 7 Ways ‘Perfectionism’ Can Stop You from Success

RISMEDIA, August 5, 2011—Are you a perfectionist? Do you know someone who is? Have you ever wondered if perfectionism is a help or hindrance on the road to success? ...


Market Leader Acquires SharperAgent

RISMEDIA, August 4, 2011—Market Leader (NASDAQ: LEDR), a leader in online marketing and technology solutions for real estate professionals, today announced the acquisition of Denver-based SharperAgent, a leading provider of online and print marketing suites with more than 30,000 real estate agent users across North America. ...