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Expand Your Education with These Courses from
A Consumer Advocate Approach to Real Estate: Course 1.
The Psychology of Consultative Selling: Skills for Sales Success: Part Four.
BPOs: The Agent's Role in the Valuation Process.
Bundle 2: CIPS Elective Courses (US Version).
Bundle 3: CIPS Institute (Non-US Version).

Business Development & Best Practices Archive


Win Listings with a Free Listing Presentation

Realtor.com Business Beat—The National Association of REALTORS® 2011 Survey of Home Buyers and Sellers tells us that 88% of consumers use the Internet as part of their search, and that 40% of consumers actually purchased a home they found online. Additionally, after referrals, the Internet is also the most popular ...


Company Spotlight: Stay in Touch with Clients Today, Build Referral Business Tomorrow

As the day-to-day demands of real estate professionals continue to increase, staying in touch with clients—past and present—often gets put on the back burner. Marketing to your sphere of influence is not only a critical component to being successful, it also enables real estate professionals to generate referral business, which ...


9 Ways Power Questions Help Us Build Better Business Relationships

Just a few years ago, globalization was in full swing, and the world seemed to be bursting with an infinite supply of business. All this bounty lulled us into taking our customers for granted, maintains Andrew Sobel—until the economy tanked and shattered the illusion of endless prosperity. Suddenly, the old-fashioned ...


Monday Morning Mobile: How Text Messaging Is Changing the World

I have mentioned before that on a weekly basis I receive more newsletters on technology, mobile in particular, than I know what to do with. However, last week one caught my attention and based on the subject I was absolutely sure that it would be the basis for this week’s ...


How to Build Your Business by Referral

To the majority of real estate agents, referrals are the lifeblood of a thriving business. Referrals can also be some of the best clients to find. ...


The Art of Starting Over: How 7 Simple Words Can Save a Business Conversation Gone Wrong

Has this ever happened to you? You’re talking to a client, or perhaps your boss, and you realize the conversation has gotten off on absolutely the wrong foot. You may have learned new and unexpected information from the other person that renders everything you’ve said irrelevant. You may have walked ...


Taking Service to the Stratosphere: 12 Keys to Creating Uplifting Service in Today’s Marketplace

You step off the plane, weary from a long flight. As you walk through the terminal, you can’t believe your eyes. The airport is immaculate with walkways as wide as roadways and not a speck of litter anywhere. As you move deeper into the terminal, you see a butterfly garden, ...


A ‘Tweet and Greet’ Approach to Bettering Your Business

By now, I'm sure we can all agree that Facebook is an invaluable tool to help establish new business and further promote to your sphere of influence. However, REALTORS® can't simply use Facebook as their only solution to their social ...


Modern Marketing: Do You Have a Social Media Management Plan?

The National Association of Realtors®’ Field Guide to Quick Real Estate Statistics reports that approximately 90.5 percent of REALTORS® use social media in one way or another. As that percentage grows, the need for brokers to manage their online reputation is a priority. ...


Market Leader Rolls Out Comprehensive Lead-to-Close Platform

Market Leader (NASDAQ: LEDR), a leader in online marketing and technology solutions for real estate professionals, has announced the launch of a fully integrated Marketing Center, immediately available for each of its more than 100,000 real estate agent customers. This comprehensive solution provides real estate brokerage companies and their agents ...


Finding the Sweet Spot of Email Frequency

(eM+C)—It's all about the sale. That's what's running through the back of your mind when developing and executing an email marketing program. Don't be fooled, however. Continually flooding inboxes with promotions isn't the way to win new customers. It could even take a bad turn and alienate existing relationships. ...


Support the Consumer Mortgage Choice Act

“The Consumer Mortgage Choice Act” (H.R. 4323), introduced by Representatives William Huizenga (R-MI), Ed Royce (R-CA), Lacy Clay (D-MO), and David Scott (D-GA), is bipartisan legislation that makes corrections to the calculation of fees and points under the Home Ownership ...


New MVP Offer Rewards You with Social Media for REALTORS® Series VIP 4 Pack

NAR PULSE—Earning a free Social Media for REALTORS® Series VIP 4 Pack is simple and educational, thanks to NAR’s MVP program. By signing up for the e-PRO® program, a road map to help you build your business and serve today’s hyper-connected consumers, you earn four easy-to-follow social media e-products. The ...


Must-Know Tips for Navigating the Housing Market

June is National Homeownership Month, an annual event that focuses on the long-standing tradition of homeownership serving as a symbol of prosperity and success in the U.S. ...


Industry Insight: Tips for Selling in Today’s Luxury Real Estate Market

There are many encouraging signs that point to a luxury real estate market that is making steady strides toward recovery. Nationwide, we are seeing a trend where inventories are lowering, listings are turning over quicker and more buyers are opting to pay cash. These positive signs make the luxury market ...


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