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Business Development & Best Practices Archive


Selling Point: Sit Up Straight and Pay Attention

Several years ago, I read a fascinating article about a body language experiment that was conducted by a group of marketing students attending a major university. The experiment was designed to measure the impact, if any, of nonverbal communications on ...


Broker Spotlight: Succeeding in the Consumer Era

“A big portion of any business is not just understanding what your market is, but what the market will give you,” says Ed Dolinksy, President of Coldwell Banker Hunter Realty. Read the following interview between Dolinsky and RISMedia’s Maria Patterson to find out how to connect with consumers and build ...


Monday Morning Mobile: Time to GoMo and Test Your Site

We all know that Google is no stranger to the world of mobile, after all its operating system, Android, is the most popular in the world; all their apps (Gmail, Google calendar, flicker, etc.) are all designed for use on mobile devices and their search engine of course works on ...


Tools of the Trade: Develop and Grow Your 203(k) Business

For many prospective homeowners, securing a loan for a property in need of repair can be a difficult process. Those wanting to improve on the home and secure an affordable mortgage in one fell swoop should look no further than the Lowe’s/REbuildUSA™ 203(k) program, providing real estate professionals and homeowners ...


Best Practices: Making You Look Even Better

Have you ever wondered what benefits you receive from enlisting in RISMedia’s RREIN program? Below, Patty Bender, vice president of operations with Century 21 Scheetz, let’s us in on how being a RREIN member has helped her business. ...


There’s More to RESPA/TILA Harmonization than New Forms

The real estate industry continues to face many challenges in both the legislative and regulatory arena, including upcoming regulations for the Qualified Residential Mortgage (QRM) and Qualified Mortgage (QM), as well as legislative efforts that may include altering the mortgage interest deduction, the government sponsored enterprises (GSEs) and other important ...


Marketing and Sales: 3 Rules for Social Media

Relatively speaking, social media in real estate is nascent. As a networking, communications and marketing channel, it can add serious value to your go-to-market and business development efforts. ...


Build Your Business and Reach More Buyers in 2012

The spring selling season brings with it hopes for recovery and renewal. And agents who find the most success this season will be those who not only reach new clients, but those who successfully reconnect with previous ones as well. ...


Blueprint for 100 Deals Part 10: Specialties

In this final chapter entry, the blueprint for 100 deals would be incomplete without taking into account the other ways, outside of a straight-up sale, where homes may come onto the market and be part of your 100 deals. Specifically, ...


Mobile Goes Mainstream: MRE Announces Support of Google’s Go Mo Initiative

In support of Google’s Go Mo initiative, Mobile Real Estate (MRE), a leading mobile solutions provider, has launched a free online tool that allows REALTORS® to test their website to ensure it is optimized for mobile. When Google launched its initiative there was an estimated 89% of fortune 100 companies ...


News In MLS: Real Estate Digital to Develop New Consumer Portal

Regional Spotlight—Recently, Real Estate Digital (RED) announced it will be creating a new consumer-facing web portal for the Multiple Listing Service of Long Island, Inc. (MLSLI), one of the largest MLS organizations in the nation. ...


Continuing Education Courses Help REALTORS® Stay on Track

To provide its members with the tools and expertise to build their business and better serve clients, the National Association of REALTORS® and The CE Shop, Inc., have entered into a partnership to provide continuing education for REALTORS® taking online designation and certification courses at REALTOR® University's School of Professional ...


Broker Spotlights: Fortitude Breeds Success

Wondering what today’s customers are most concerned with? Curious how others are retaining top-producing agents? In the following interview, RISMedia columnist Barbara Pronin interviews Broker/Owner of CENTURY 21 Sunbelt Barbara Watt. Read on to learn how Watt keeps her agents fully equipped and her consumers satisfied. ...


Are You a Team Player?

Have you noticed that when a sports team wins a championship game, both the players and the coaches talk in terms of a "team victory" and appear to truly enjoy sharing the accomplishment? On the other hand, teams who are ...


Digital Developments: What You Need to Know from NAR Anaheim

When the trade show floor opened with gusto at the 2011 REALTORS® Conference & Expo in Anaheim, Calif., this past November, it became apparent that there was a commonality in the many options for education, forums and booths. Although there was substantial diversity available, there seemed to be a common ...


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