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Business Development & Best Practices Archive


Top 5 Spotlight: Treat Real Estate like a Business to Find Success

What is the key to happiness in the real estate business? According to Brandon Brittingham of Long & Foster Real Estate, it’s hard work. Read on for Brittingham’s tips for maximizing your online presence, connecting with your community, and more. ...


2013: Transition to “Normal”?

The trend of gradual but below-potential economic growth seen in 2012 is expected to carry over through 2013 and into 2014. This modest growth path combined with the real GDP growth rate during the recovery from 2009 to this point of ...


Adaptability Is Key to Success in the Year Ahead

It’s a new year, and that’s reason enough to celebrate. But now it’s time to get down to business and look at your plans for 2013. Have you set goals for the year? If not, don’t worry; it’s never too late to come up with a plan that helps you ...


Thank You Cards: Small Investment, Big Impact

Q: What piece of marketing collateral can you send just about anyone – grad student, retiree, working mother etc… – and be almost 100 percent sure they’ll open it? ...


Existing Home Sales Hit 5-year High in 2012

(MCT)—Sales of existing homes ticked down in December from the month before, while the total for 2012 hit the highest level in five years, according to data released Tuesday by the National Association of REALTORS®. ...


How Companies Can Update the Workplace

Your technology may be cutting edge, but how is your workplace environment? Does it need an update, or maybe an upgrade? If you want your company to achieve the best results, then maybe it’s time to focus on the workplace. ...


Real Estate for Today…and Tomorrow

Her office is in Lexington Park, Md. His is 70 miles away in Alexandria, Va. But for company president Mary Lynn Stone and CEO Todd Hetherington, the partners and dynamic visionaries behind CENTURY 21 New Millennium, the distance is bridged by a focused synergy that powers the company’s success. ...


Housing Starts End 2012 on a High Note

The year 2012 was a promising one for housing. With consistent improvements in housing construction and prices, home building is once again contributing to economic growth. And the December housing starts report capped off the year with confirmation of these trends. ...


Order Your 2013 Membership Card

NAR PULSE—Showcase your REALTOR® membership with pride by ordering your 2013 member card today. Choose a personalized background, add up to six of your designations and certifications and order a plastic version. Or, download the iPhone or Android app to display your customized card on your smartphone or ...


Ask the Expert: Incorporating Video into Recruiting Strategy

Today’s Ask the Expert Q & A features, Rudy Bachraty, the director of communications and partner strategies for WellcomeMat. ...


Are You Picking the Right Horse?

Have you ever been to a racetrack and made a modest wager on a horse? Selecting the right short sale listing to buy can be just like picking the right horse to win a race. The more knowledgeable you are, the better ...


Adaptability Is Key to Success in the Year Ahead

It’s a new year, and that’s reason enough to celebrate. But now it’s time to get down to business and look at your plans for 2013. Have you set goals for the year? If not, don’t worry; it’s never too late to come up with a plan that helps you ...


Monday Morning Mobile: Mobile Can Help Sell – Cars and Homes

Consumer search is shifting to mobile faster than most are prepared for. Our mobile and tablet devices have become the primary search tool for all of our consumer goods needs and it’s impacting the way many companies think about how they interact with consumers. ...


How to Optimize Your Real Estate Photos for SEO

Most real estate professionals take a lot of time and spend a lot of money optimizing their website for SEO. But there are surprisingly few who take the time to optimize their real estate photography for SEO. ...


Marketing Strategies: Create Your 2013 Success Blueprint

Many people who want to create success for the New Year don’t realize that in order to do that, they need to have a blueprint for success. What does that mean specifically? It takes two things to create a blueprint for success. ...


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