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Business Development & Best Practices Archive


In the Spotlight: Taking Advantage of Every Opportunity

Are you looking for a new strategy to master a slow market? According to Doug Collins, President of Prudential Collins-Maury, Inc., the key is to maintain a steady source of well-priced listings in good condition. “Be honest with your agents and address issues head-on,” says Collins. “You must also force ...


The Cutting Edge Your Listings Need

Since the advent of YouTube, video has exploded on both a global and hyperlocal scale. Businesses and industries everywhere have been employing video to promote their services and appeal to their consumers, and rightfully so. The real estate industry is no different; for brokers or agents not using video as ...


Staying Top-of-Mind in a Crowded Real Estate Market

For real estate professional Elizabeth Monarch of RE/MAX Associates, Louisville, Ky., staying in touch with clients is more than just about maintaining a competitive edge. With 62 percent of her business coming from repeat customers and referrals, staying top-of-mind is a vital part of her continued success. With The Personal ...


Second Century Ventures Brings Cloud Computing to REALTORS®

The National Association of REALTORS®’ venture capital fund Second Century Ventures has become a strategic investor in Symform, a distributed cloud backup service. ...


HSA Home Warranty Helps Agents Stay Stress Free and Tech Savvy

HSA Home Warranty—a home warranty company offering comprehensive plans to buyers and sellers—has been providing home warranties and services for the past 28 years. But on top of the security an HSA home warranty affords homeowners, HSA works to provide assistance to real estate professionals by offering partnerships in which ...


The Money’s in Mobile

I have made the point over the past couple months that our mobile devices have taken over as the primary consumer search tool for most of us and will take over for the rest of us in the near future. Yes, ...


Start the New Year with Great Savings from FedEx Office

NAR PULSE—Attract more clients in 2013 with new colorful, professional printed marketing materials that leave an impression. Pass along the savings of 40 percent off on core printing and copying and 30 percent off on signs and banners and other services at FedEx Office, a REALTOR Benefits® ...


REach™ Program Mentors Best and Brightest in Tech to Buoy $1 Trillion Real Estate Market

The National Association of REALTORS®, along with Second Century Ventures, recently announced BombBomb, a video email marketing platform, as the first company selected for its REach™ accelerator program. ...


Building Your Pipeline: Why Now Is the Perfect Time

Generating more leads is probably permanently on your to-do list. But as we turn the page into a new year, it’s the perfect time to tackle this one head-on.  Why now? According to recent research, typical consumers think about the possibility ...


Housing Affordability Index to Set Annual Record for 2012

With 11 months of data reported, 2012 will clearly go down as a record year for favorable housing affordability conditions, and a great year for buyers who could get a mortgage, according to the National Association of REALTORS®. ...


Monday Morning Mobile: Sale of PCs Drops, Mobile Rises

As reports and news continue to surface from holiday season 2012, there is no shortage of evidence to support the ever apparent shift of consumers to mobile devices. In a report from Reuters released last week, holiday season sales of personal computers fell for the first time in more than ...


What Today’s Homebuyer Wants and How You Can Give It to Them

Buying a home is a multifaceted and often confusing transaction no matter how well-informed the buyer may seem. Today’s homebuyer is savvier than ever, having more information than ever before available right at their fingertips. ...


13 Keys to Building a Killer Business in 2013

One of the benefits that the Top 5 in Real Estate Network® offers its members is the opportunity to participate in monthly ‘This Way to the Top’ webinars. Each month we focus on a single topic of interest, which is also reflected in our coaching programs, our community interchanges and ...


Web 101: Fundamental Dos and Don’ts of Real Estate Websites

With an estimated 90 percent of home buyers conducting home searches online, you’d be smart to use the beginning of 2013 to beef up your web presence. Take a minute to discover the six things you absolutely must include on your ...


Mobile Marketing: Riding the Next Big Wave

In today’s on-the-go marketplace, everything and everyone is going mobile. For real estate companies not incorporating a complete mobile solution in their grand marketing mix, opportunities are being missed, consumers are being ignored and business is surely being left on the table. On the flip side, companies that understand the ...


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