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Business Development & Best Practices Archive


Google+: The Next Facebook?

After a year of rumors, teasers and hype, on June 28, 2011, Google launched its own social network to rival Facebook: Google+. While it’s hard to imagine that any social networking platform can rival the depth and breadth of Facebook, it’s wise to understand what Google+ is all about and ...


Opening Lines of Communication and Cultivating Feedback with Showing Suite

Five years ago, Seth Shapero—a REALTOR® with Long and Foster Real Estate, Inc., had finished showing a property when he received an interesting feedback request form. Intrigued and impressed, Shapero called the agent who had sent the form, and was introduced to the software that would aid his time management, ...


Blueprint for 100 Deals Part 2: Why Stop at 100?

One hundred might seem like an arbitrary number of transactions, and it is. Yet, from our experience, it’s also an ideal milestone for real estate professionals looking for a more stable and productive business environment. ...


How to Build Trust and Rapport Quickly

If you're working hard, but aren't consistently generating enough sales, chances are it's a matter of trust! Suppose you could incorporate a few simple, yet highly effective ideas into your selling process and substantially increase your bottom line? One of the most critically important and yet frequently overlooked aspects of ...


Former Fed Economist to Reveal ‘State of Real Estate’ at RISMedia Economic Summit

As economic conditions continue to challenge and stymie real estate professionals and their consumers, RISMedia and Citi have come together to host a by-invitation-only event during next month’s REALTORS® Conference & Expo: The Power Broker Economic Summit. Taking place on ...


NAR Pulse: This Week’s Top Stories from the NATIONAL ASSOCIATION OF REALTORS®

This week’s headlines from the NATIONAL ASSOCIATION OF REALTORS® include: save 15% on products, understand the power of RPR™, and upgrade your printer today. For more information, visit www.REALTOR.org. ...


Introducing the Unsung Heroes of SEO

(eM+C)—Search engine optimization can be complex, challenging and ever-changing. Fortunately, there are many SEO tools to help marketers get the job done. In fact, many of them are free. These tools can provide a wealth of valuable information that can be leveraged in many ways, from the most elaborate segmented ...


Weekly Video Tip: Webcam Marketing

One of the easiest ways to get into video marketing is often staring you right in the face. It’s your webcam! The video quality is usually quite acceptable, and you won’t have to worry about setting up expensive cameras, mics, and professional lighting. In fact, webcams are great for both ...


Social Media: How the Big Boys Play

You don’t have to tell Kevin Reilly, entertainment president of Fox Broadcasting Company, that social media is a good way to market new shows. He already knows. ...


Business Breakthrough: Better Employee Expense Management Would Benefit All

More than half (55%) of small business owners across the country says that “realizing cost savings” through better management of employee expenses “would most benefit” their business. Additionally, 40% said that better managing employee spending on business-related purchases would “give me greater peace of mind.” ...


The Answer to Consumer Confidence?

With the mixed messages being put forth by today’s media, it’s no wonder consumers are wary. One report tells us interest rates are at record lows and that it’s a great time to buy, while another tells us foreclosure rates ...


Monday Morning Mobile: Location, Location, Location

On a recent visit to Chicago, my first time there, I was anxious to get a lay of the land. I had heard a lot about the city and its similarities to New York; so as a prideful New Yorker, I was eager to disprove those theories. However, before I ...


Marketing Strategies – How to Stay Positive in Today’s Market

So many real estate professionals today are wondering, “How can I stay positive in today's market?” Like any discriminating real estate professional, you realize the value of a positive mental attitude. Here are 8 ways that you can create and ...


Webinar Alert: 5 Steps to Tripling Your Online Lead Conversion

1parkplace CEO Steve Hundley will present an educational one-hour webinar workshop on the “5 Crucial Steps Needed to Triple Conversion of Broker and Team-Generated Leads.” ...


Got Agents?

Today’s broker/owners are faced with a profit crisis. Agents want to earn the most money and pay the least in costs. Companies are faced with rising costs, challenges of compensation, stripped-down service companies and the ever-present online “do-it-yourself” competitors. These issues have profoundly changed how brokers must look at their ...


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