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Business Development & Best Practices Archive


Industry Advisor: Build a Business Plan

Most of us start the new year with great aspirations about developing and implementing a new business plan for the upcoming year. Unfortunately, three-quarters of those business plans never get fully implemented. ...


The Right Place at the Right Time

Is your company utilizing effective marketing strategies? How about the latest trends in technology? “The text-in codes we place on listings are loved by buyersvisiting our area,” says June Slusser, President of Coldwell Banker High Country Realty. “Our agents benefit by capturing the mobile number, which gives them the opportunity ...


Communicating the Fiscal Cliff’s Real Estate Impact to your Clients

What kind of communication have you had with your real estate clients over the past few days? In most years, the past two weeks were a holiday. New Year’s followed Christmas, and the pursuit for a new house was likely put ...


Are You Providing Your Customers with the Best User Experience?

Should I have a website?It’s crazy to imagine asking yourself this in 2013, isn’t it? However, look back to 15 years ago and this question may not have even crossed your mind. To be fair, there wasn’t data back then to tell ...


Study Shows More People Use Internet to Research Homes for Sale

Real estate-related searches on Google.com have grown 253 percent over the past four years, according to a joint study from the National Association of REALTORS® and Google. ...


5 Reasons Why Short Sales Can Grow Your Business

Short sales continue to play a part in the real estate landscape and sources show that this niche will thrive well into 2013. Even though short sales can be difficult to close, there are many reasons why they should be a part of your main business strategy with a specific ...


Is Your Association Business Model What You Need to Compete?

Our association business models for the most part are similar. The National Association of REALTORS® provides guidance in its Models Document which delineates three different Management Models. They differ in a number of ways, including the concept of the role of the volunteer in the decision making process. NAR refers ...


Lessons Learned from 100 Percent Made-in-USA House

(MCT)—From the South Florida rock in its concrete slab to the roof trusses milled in Yulee, Fla., Greg and Jennifer Gent’s new house may be the only one in Central Florida built entirely with U.S.-made products. ...


NAR Power Broker Roundtable: ‘The Hottest New Apps: Are They Helping to Drive Your Success?’

The Power Broker Roundtable is brought to you by the National Association of REALTORS® and Jeff Barnett, NAR’s Liaison for Large Firm Relations. Watch for this column each month, where we address broker issues, concerns and milestones. ...


Fiscal Cliff Avoided: What it Means for Housing and Home Builders

The fiscal cliff, an economically damaging set of tax hikes and spending reductions scheduled to begin in 2013, has been avoided (for now) and that is good news for housing in the short-run. ...


Monday Morning Mobile: 2012 Mobile Wrap Up

The holidays have come and gone and the New Year is upon us. Looking back on 2012, there is no question that “mobile” was a hot topic. While a lot went on in the mobile landscape throughout the year, all of which is certainly worth reviewing, there were a couple ...


3 Tips to Ignite Your Recruiting Efforts in the New Year

A successful company relies heavily on the competence and effectiveness of its people. As an owner or manager hiring the right people falls squarely on your shoulders. Unfortunately for most, sifting through resumes, scheduling interviews and working to find the ...


Staying on Our Toes in 2013

Over the course of my career, I’ve learned that we need to continually ask ourselves: What can I do better in the future? In the wake of a successful year, or a less-than-stellar period, you can’t rest on your laurels. The market is changing; our customers are changing; and we, ...


Make 2013 the Year of Partnership

Welcome, 2013! For those of us in real estate, it’s refreshing to see so many positive market indicators after a couple years of facing down challenging conditions. As a nation and in my hometown of Chicago, the real estate recovery seems on track. ...


Marketing Strategies: 5 Things You Need for a Break-Out Year

Let me ask you a couple questions: ...


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