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Business Development & Best Practices Archive


6 Keys to Building a Short Sale-Targeted Website

Although real estate professionals understand the importance of having a website, there is a huge opportunity to develop a website more specific to a niche market. If you are working with the short sale market and speaking with distressed homeowners, ...


How to Turn More Renters into First-Time Buyers

RISMEDIA, July 25, 2011—This is the market of a lifetime, with more opportunities—and challenges—than most of us have ever seen. Now imagine that you’re a renter thinking about buying a first home. You know mortgage rates are at generational lows. ...


Simplifying the Real Estate Transaction from Contract to Close

RISMEDIA, July 23, 2011—As advancements in technology continue to provide real estate professionals with the tools they need to work smarter and stay connected no matter where they are, the focus on eliminating the copious amounts of paper involved in ...


Real Estate Marketing Strategies: 5 Tips to Use Your Sphere of Influence to Double Your Income

I find that many of my clients avoid marketing when it comes to their sphere of influence. Yet statistics show that your sphere of influence can be the greatest source of referrals. Let’s look at how you can dig in ...


Zillow Far Exceeds IPO, Closes Higher – What Next?

RISMEDIA, July 22, 2011—(MCT/RISMedia)—Real estate listing service Zillow had a positive day Wednesday when its initial public offering price of $20 a share far exceeded expectations as it began trading July 20 at $60 a share, 200% above the listing price. The IPO had already gone well above the $12-to-$14 ...


Public Misled by National Real Estate Indexes, William Raveis’ Data Paints Clearer Picture of Key Housing Trends

RISMEDIA, July 22, 2011—Home values have fallen dramatically since 2006. The New York Times recently referred to Case-Shiller’s national index, stating 20 large cities slumped for the 7th month in a row in February. The Joint Center for Housing Studies of Harvard Review dwelled on the excess inventory on the ...


MLSs Taking Control of Destiny – a Plea, an Observation, a Call to Arms

RISMEDIA, July 21, 2011—Some 15 years ago, I read the book Control Your Own Destiny or Someone Else Will, a showcase of Jack Welch’s leadership and turnaround of GE. Like him or not, the book is full of anecdotes, leadership ...


ICBA Comments on Dodd-Frank: One Year Later

RISMEDIA, July 21, 2011—As the Dodd-Frank Wall Street Reform and Consumer Protection Act approaches its one year mark, the Independent Community Bankers of America (ICBA) is working on behalf of the nation’s more than 7,000 “Main Street” community banks to minimize negative regulatory effects and is advocating for legislation that ...


Regional Spotlight: Midwest REALTORS Now Able to Search by Percentage of Price Change

RISMEDIA, July 21, 2011—Midwest Real Estate Data (MRED) announced recently that a number of new fields have been added to its connectMLS™ system to improve the ability of its real estate professionals to effectively search the largest active listing database in the country. Other upgrades to the system were also ...


Luxury Portfolio International Measuring Affluent Consumer Preferences

RISMEDIA, July 21, 2011—Luxury Portfolio International™ recently released a White Paper titled “How Today’s Highly Affluent U.S. Consumer Selects Luxury Real Estate Associates and Brokerages.” The paper, a result of a study conducted by Harrison Group on the luxury real estate market, focuses on affluent American consumer’s wants and needs ...


QR Codes: What’s Your Strategy?

RISMEDIA, July 20, 2011—(EMC)—There is no doubt that you see QR codes everywhere these days—in ads, magazines, posters, etc. They offer exciting opportunities for delivering information quickly to people that are mobile. They also provide a quick and easy way ...


NAR Pulse: This Week’s Top Stories from the NATIONAL ASSOCIATION OF REALTORS®

RISMEDIA, July 20, 2011—This week’s headlines from the NATIONAL ASSOCIATION OF REALTORS® include: get more results from Facebook with NAR’s new “Social Media for REALTORS®: Facebook Guide”, a small-but-mighty offer from HP, and the SRES® Course on REALTOR® University is completely revised. For more information visit www.REALTOR.org. ...


3 Tips to Rapidly Improve Google AdWords Traffic

RISMEDIA, July 20, 2011— Google AdWords is the dominating pay-per-click search engine on the Internet today. However, according to ROI Advisors, Inc., a Certified Google Partner Company, an advertiser who pays more doesn't necessarily have an advantage over others. Many factors come into play to level the playing field, the ...


Dealing with Sales Rejections: Some Will, Some Won’t, So What!

I can think of no other profession that's as closely associated with the term rejection as a career in sales. You might say that rejection is as natural to a salesperson as trail dust is to ...


Rand on Real Estate: The Real State of Real Estate

RISMEDIA, July 19, 2011--Greg Rand (@gsrand), CEO of OwnAmerica hosts “Rand on Real Estate” on 770 WABC, where this week, he offers some realistic optimism on the real estate market, as opposed to what the media provides to the public. ...