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Business Development & Best Practices Archive


Top 5 in Real Estate Network Spotlights: Defining Customer Service in Today’s Market

“The key to excellent customer service is making each client a high priority. This transaction is not like buying a car and trading it in a few years later,” says Cathy Freeman of Rod Aluisi Real Estate. Read on as RISMedia’s Lesley Geary interviews Freeman about achieving excellent customer service ...


Broker Best Practices: Growth through Education and Premier Service

Have you ever wondered how today’s top brokers are marketing these days? “Having a mobile-compatible site is essential, as more than 60 percent of our leads come from our mobile website,” says Matt Rand of Better Homes and Gardens Real Estate Rand Realty. Read on as RISMedia’s John Voket interviews ...


The NAR Power Broker Roundtable: Re-evaluating Operational Expenses: Is This the Time to Reinvest—and Where?

The Power Broker Roundtable is brought to you by the National Association of REALTORS® and Rei Mesa, NAR’s Special Liaison for Large Firm Relations. Watch for this column each month, where we address broker issues, concerns and milestones. ...


SMART Goals Keep You Focused

It's been said that people who don't have written goals end up working for people who do. The human mind is in many ways very similar to the software in your computer, in that it requires detailed programming to make ...


CENTURY 21 New Millennium: Real Estate for Today…and Tomorrow

Her office is in Lexington Park, Md. His is 70 miles away in Alexandria, Va. But for company president Mary Lynn Stone and CEO Todd Hetherington, the partners and dynamic visionaries behind CENTURY 21 New Millennium, the distance is bridged by a focused synergy that powers the company’s success. ...


Closing Gifts Made Easy with Lowe’s Program for REALTORS®

Given today’s unsteady economic climate, consumers everywhere are aiming to cut corners and budget themselves more than ever before. The same goes for when it comes to buying and selling a home in the current housing market. But thanks to a partnership between Lowe’s and the National Association of REALTORS® ...


The ‘Grow or Die’ Lie: Why Everything You Think You Know about Business Growth Is Wrong

All growth is good. Bigger is better. All businesses must either “grow or die.” If you’re a small business owner, you might have been nodding along as you read those business mantras, agreeing wholeheartedly with each one. After all, it’s ...


How One Nugget Can Create a Lot More Business for You

It is not uncommon that I tell an audience that they can have the greatest strategies in the world but if they don’t understand what makes them tick they are still never going to function at their peak performance. While I ...


7 Ways to Convert More Internet Leads

You spend a lot of time and effort on your social media campaign, your blog posts and your tweets. You invest a lot of money in sites that promise good leads. And yet, the conversion rates on the leads you ...


5 Ways to Stand Out from the Crowd

There are unique differences between the average and the exceptional. Today’s consumer has more choices and more options, as well as access to more information than ever before. The simple question today is: “What are YOU doing to STAND OUT?” ...


Body Language: The Truth about Lying

Some people can't tell a lie, others can't tell the truth and unfortunately, most people can't tell the difference. Can you tell when someone is pulling the wool over your eyes? Whether you're an attorney selecting a jury, a manager ...


Monday Morning Mobile: What’s Gucci?

Mobile – that’s what Gucci is! The Italian label that is synonymous with all thing luxury is turning to mobile to enhance their shoppers’ in-store experience. ...


The Rise of the New First Time Homebuyer

As posted on Better Homes and Gardens Real Estate Blog ...


REtrends: News and Trends for Real Estate Pros

According to the latest report from the U.S. Bureau of Labor Statistics, the number of job openings in January was 3.5 million, unchanged from December. Although the number of job openings remained below the 4.3 million openings when the recession began in December 2007, the number of job openings has ...


Marketing Strategies: The Biggest Mistake Agents Make and How You Can Avoid It

One of the biggest mistakes an agent can make is restricting the flow of energy to their business with the following mindset: “The economy is so slow and I don't even know where my next sale is coming from.” ...


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