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Business Development & Best Practices Archive


Simple Steps to Your Best 2012 Business Plan, Part 2

Real estate agents are people, too. You have personal lives. You have emotional ups and downs in addition to financial ups and downs. The following steps, continued from part 1, ensure that your 2012 Business Plan works for your business and your life. ...


How to Start Optimizing Your Website Today

(eM+C)—You think you have a great website, but do you? If you're not testing and targeting, you're likely not making the most of your online presence. Research shows that many companies still aren't testing, and as a result are losing ground to competitors who are. ...


What Are You Doing to Create Consumer Confidence and Stay Relevant?

Consumer confidence in our industry has plummeted and brokerages of all sizes are having a hard time maintaining their relevance. We need help, and we need it now. So what can the real estate industry learn from Apple and Steve ...


Simple Steps to Your Best 2012 Business Plan, Part 1

Real estate agents are people, too. You have personal lives. You have emotional ups and downs in addition to financial ups and downs. Following my system of 16 steps, the first five of which are outlined in Part 1, will ensure that your 2012 business plan works for your business ...


Blueprint for 100 Deals Part 8: Listings – There’s No Second Place

In the world of listings, the silver medal means absolutely nothing. It pays less than nothing. And, in fact, it actually costs you, because of all those wasted hours (and gas for your car, materials for the listing presentation, etc). ...


Company Spotlight: How Goomzee’s Mobile Tech Platform Is Generating Interest among Today’s Buyers

In today’s competitive real estate market, it’s more important than ever for real estate professionals to think outside the box when it comes to connecting with potential buyers. The days of sticking a simple For Sale sign in the front yard are long gone, as today’s buyers are looking for ...


Maximizing Digital Marketing Dollars

(eM+C)—A major issue that’s top of mind right now for a lot of marketing professionals is how to predict their budget for 2012. Determining what technology will be affordable is challenging. According to a recent study by Digital Asset Management News, 68 percent of marketers say that up to 30 ...


RREIN Broker Spotlight: A Keen Eye for Success

In the December issue of Real Estate Magazine, RISMedia Columnist Barbara Pronin interviews Ron Clarke, the President and CEO of CENTURY 21 Alliance. ...


The Four Cornerstones of Superior Customer Service

The heart of any company can be found beating inside the walls of its customer service department. Providing superior customer service after the sale is a smart business decision that pays long-term dividends. All the money a company spends ...


Real Estate Marketing Summit Goes Worldwide

This week, the Real Estate Marketing Summit is returning to the exemplary location of the Hotel del Coronado in San Diego, Calif., where hundreds of participants have registered to arrive on Wednesday, December 14th, 2011. Thousands, throughout the world, however, have now been provided with the rare opportunity to attend ...


The 5 Rules of QR Codes

When used correctly, QR, or Quick Response codes, are exactly that—instant, direct and an extremely efficient means of delivering content to a potential consumer. QR codes definitely have the “cool” factor. Unfortunately, for many companies, the use of QR codes ...


Study Examines Impact of Social Networks on Strategic Default

Unemployment and other factors have caused many homeowners to involuntarily default on their mortgages. At the same time, falling home prices, the possibility of being underwater for many years and advice from certain influencers, or “mavens,” may have encouraged others to simply stop paying, with deleterious consequences in some markets, ...


Today’s Market – An Agent’s Perspective

With all the newspaper articles, television reports and Internet stories discussing how much real estate values have declined over the past several years, buyers in today’s market are unquestionably looking for a great deal. And with the surge in distressed properties, buyers are often looking at either a foreclosure—a property ...


Attention Agents: Differentiate Yourself with ABR®

According to data from the 2010 NAR Member Profile, the median income of REALTORS® with at least one designation was nearly $22,000 more than the income of those with no designation. And in a market where differentiation is key, many agents are earning the prestigious Accredited Buyer’s Representative (ABR®) designation ...


Extreme Online Marketing for Realtors – Real Estate Marketing Summit Just 7 Days Away

Real Estate Marketing Summit 2011 (REMS) is in the process of making the final preparations for this year’s event, being held Dec. 14-15 at the Hotel del Coronado in San Diego. Highly successful in its inaugural year, REMS 2010 was highly successful and this year is anticipated to be even ...


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