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Business Development & Best Practices Archive


Ask the Expert: Short and Foreclosure Sale Advice

Are you working with clients purchasing a short sale or foreclosure? David R. Leopold, Owner of Pillar to Post Home Inspection in Fairfield County, Conn., gives us insight into handling these situations. ...


5 Ways to Use the Power Broker Survey for Business Development

The polls are closed and the tally is on to rank the leading brokerage firms for 2012. Receiving its largest response ever, RISMedia’s 25th Annual Power Broker Survey will yield a record-breaking listing of real estate’s top brokerage firms in the ...


Because Service Matters

Do you remember how good the food was at a restaurant if the service was terrible? More importantly, would you go back and endure terrible service just for the food? If you are like me, meals always taste better when accompanied by great service. A big part of offering great ...


Ask the Expert: Leveraging Video Assets

The following Ask the Expert Q & A features Christian Sterner, the co-founder of WellcomeMat. ...


The Good, Bad and Ugly: Social Media’s Impact on Your Brand

(eM+C)—There's no denying that social media has taken the world by storm. Facebook, LinkedIn and Twitter boast millions of users. Social media is a huge engagement, staffing, retention and, increasingly, branding tool. It's at the foundation of what I call tri-branding — i.e., when companies use social media to link ...


What Will 21st Century Managers Need to Succeed?

Are the young, multiplying countries of Africa the next frontier? Which countries will be members of the EU in five years? Where is the ground safe in the Middle East? What will happen if things go awry in the South or East China Sea? Is Mexico going to replace Brazil ...


Building Your Pipeline: Why Now Is the Perfect Time

Generating more leads is probably permanently on your to-do list. But as we move ahead through the year, it’s a good time to tackle this one head-on. Why now? According to recent research, typical consumers think about the possibility of buying ...


Free Webinar: Goal Setting Next Steps to Achieve Your Goals

NAR PULSE—I've set my goals. Now what? Attend this REALTOR.com® Webinar on March 20th to ensure you are on the right track in reaching your target for 2013. ...


Single Family REITs: A New Definition of Homeownership

The most significant innovation to hit the residential real estate market in decades occurred in 2012 to little fanfare: A first single family REIT (real estate investment trust) went public. For the first time in history, everyday people can own shares of the American Housing Market, one share at a ...


Winning with the Team Approach

How are you closing leads and turning them into business? Are you confident in your use of technology? In the following interview, Amanda Howard of Amanda Howard Real Estate gives us insight into how she is owning her industry. ...


High Tech but Down to Earth

“Online video is the next big thing,” says Stacie Staub of LIVE Urban Real Estate. Read on to learn Staub’s tech tips, plus how she stays motivated and connected. ...


What Do Home Buyers Really Want?

Many in the housing industry are wondering not only what today’s home buyers really want, but also what they are ready to leave behind in light of current economic realities. A new study recently released by NAHB, What Home ...


Monday Morning Mobile: Response to ‘Responsive Design’

I recently had the great pleasure of attending one of my favorite events of the year, the LeadingRE Annual Conference. This event always brings out the best and brightest of the independent brokerages throughout the country who are members of this network. ...


Highlights from a Conversation with Alex Perriello and Sherry Chris

Alex Perriello, President and CEO of The Realogy Franchise Group joined us at our recent Better Homes and Gardens® Real Estate brand conference in Las Vegas and shared insights into the housing market and advice on how real estate professionals can ...


Time to Reality Check the Real Estate Market

Rarely does a day go by that I don’t get asked if this is a good time to buy and/or sell a home. Some people might think that my response is always an emphatic “YES!” because I work in real estate. But in truth, there is no right or wrong ...


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