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Business Development & Best Practices Archive


Marketing Strategies: How to Be at the Top of Your Game

Think about the meaning of the phrase, “at the top of your game.” What does it mean to you? Does it bring up images of success? Can you picture yourself in the future being successful and maintaining a balanced life? ...


Broker Best Practices: International Growth

Better Homes and Gardens® Real Estate recently announced its international expansion with the signing of its first master franchising agreement outside of the United States. ...


Bank of America Addresses Agents’ Needs in a Changing Marketplace

With a national housing market recovery yet to come, Bank of America is sowing seeds to ensure real estate professionals, homeowners and home buyers have the tools and education needed to succeed now, tomorrow and well into the future. ...


Blueprint for 100 Deals Part 6: Office Systems – Systemize to Maximize

Naturally, you don’t need to use a system if you’re only planning to turnover two or three deals and can wing it to get these deals closed, but when you are considering the volume of 100 deals, a system is imperative and mandatory. ...


Kinder Reese Execs Invite Industry Professionals to Be Showcased on New National TV Show, Free Rebroadcast Dec. 1 Offers Details

Requests from industry professionals wanting to participate as on-screen guests in the National Association of Expert Advisors™ new TV show, “The New Masters of Real Estate,” have prompted show creators Jay Kinder and Michael Reese of Kinder Reese real estate partners, to replay one final broadcast of its recent tele-seminar ...


4 Tips for Marketing your iPhone or iPad App

(eM+C)—In the early days of Apple’s iOS App Store, dozens of developers experienced a gold rush of success as iPhone users raced to download new releases from a small catalog of only a few hundred apps. Some of the best-selling apps even made a few developers into millionaires within mere ...


5 Ways to Boost Your Online Marketing with REsource Real Estate Content

RISMedia’s REsource real estate licensed content solution offers access to an archive of thousands of real estate-focused articles and videos of interest to both consumers (B2C) and business professionals (B2B) via RISMedia’s vast content library. ...


Key to Making Money in Today’s Market? Change and Adapt – but How?

Almost every day a REALTOR® will ask, “How can I make more money in today’s market?” Regardless of where you live, the answer is the same. You must embrace change and adapt as quickly as possible. ...


As the New Year Approaches, Define Success in Your Terms

I love answering questions from agents, and they tend to take on a different tone in the fall months. People become more apt to ask big-picture questions because they’re thinking about a fresh start in the New Year. “What can ...


Marketing Strategies: Procrastination and the Fear of Failure

Did you know that 9 out of 10 business owners suffer from procrastination at some time in their career? Most of the time they are puzzled by this pattern, and often stay stuck in procrastination for weeks, months and sometimes ...


Warning: Your Sales Techniques May Be Under Fire

“Real estate agent arrested for closing buyers on the purchase of a bigger home. Accusations of use of dialog, closing techniques, persuasion, inducement, and manipulation were made.” ...


Monday Morning Mobile: They’re Getting Closer

The closer we get to our mobile devices – the closer they get to us. Who you ask? Everyone and anyone who wants to sell us something, generate mind share, or impact our buying decisions. In technologies past, such as the traditional Internet, that would have been a bad thing; ...


6 Effective (and Affordable) Ways to Improve Morale and Motivation

If you’re like most Americans, you just celebrated the Thanksgiving holiday with your loved ones. Chances are, you probably participated in the annual ritual of listing the things for which you’re grateful. For most of us, that includes our family, ...


Your Buyer Group Is Growing – Are You Prepared?

If I told you that a buyer base representing $4-$5 billion in agent commissions in the last 12 months alone was up for grabs, would you be interested? ...


Engage Your Prospect’s Learning Style

The successful outcome of your next sales presentation will be determined largely by your ability to do two things very well; develop rapport with your prospect and adapt your sales message to engage his or her preferred "learning style." The ...


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