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Business Development & Best Practices Archive


Home Showing Best Practices for Buyer’s Agents

There are hundreds of articles dedicated to helping seller’s agents ready their listings for home showings and open houses. Seller’s agents can use these resources to learn how to stage a house, scent or un-scent a room and even serve the most appealing refreshments. But what about buyer’s agents? Are ...


Next Generation ‘Beta Brokerages’ Reveal Groundbreaking Trends

The Beta Brokerage concept shares case studies of entrepreneurial unaffiliated brokers that are breaking the rules of tradition. Better Homes and Gardens® Real Estate works with these companies’ leaders to understand and share their strategies through the brand’s Beta Brokerage Directory. ...


Top Producer Systems Now Integrated with Dropbox and Google Drive

Top Producer Systems, a leading developer of media and technology solutions for real estate professionals owned and operated by Move, Inc., recently announced the expansion of its CRM product to include Dropbox and Google™ Drive integration, the ability to apply action plans from mobile devices, and new tools to manage ...


Building Real Estate Relationships in the New Generation: What the Rest of Us Learn from YPNers

In this month’s NAR Power Broker Roundtable, panelists from the Young Professionals Network discuss how they are conducting the business of real estate in today’s tech-savvy world—and what we can learn from them. ...


How to Build a Profitable Online Marketing Presence

It was wonderful to see so many Better Homes and Gardens® Real Estate brokers and agents in Las Vegas last week for our International Convention, FUSION. It was exciting to witness the energy and creativity that is expelled when over 500 ...


Build a Business Plan in 5 Minutes

Try this quick and easy way to calculate how many new prospects you will need to acquire to reach your business goals. No spread sheets or calculations are required; this free tool will do the work for you. ...


Agents, Don’t Do It All Yourself…Lean on Your Affiliate Service Providers for Content

As someone who is personally responsible for hundreds of closed transactions, I can honestly say that I could not have done it without the help of my affiliate partners. Since transitioning from being a successful real estate broker to Chief Communications Officer at HSA Home Warranty, I have gained a ...


Growing Your Business, Many Faces at a Time

If you already have a personal profile on Facebook, you’re hardly alone. So do 500 million others. But do you have a Facebook business page? Previously called a fan page, a Facebook business page is a great place to demonstrate your team’s real estate expertise and, ideally, attract new customers ...


Six Powerful Prospecting Tips to Build Your Business

Why is it that some sales reps consistently earn a six-figure annual income while other reps, putting in the same hours, selling the same products, and trained by the same sales manager struggle each month financially to make ends meet? The answer to this question is painfully simple; the six-figure ...


Real Estate Marketing Strategies: Why Do Some Real Estate Agents Do Well in Today’s Economy?

Is that a question you’ve ever asked yourself? Have you ever wondered why some real estate agents do well in today’s economy while others fail? There is a huge discrepancy right now between people who are failing and people who are succeeding. ...


Entrepreneurs Play by Different Rules in Uncertain Times

As we pass the five-year anniversary of the start of the economic recession in December 2007, many observers focus on what was lost: ...


Alternative Roofing Materials That Last and Look Great

If you have clients or prospects who are looking into updating their roof, here are some of the latest developments in systems and materials available. ...


5 Resolutions for Your Business in 2013: Invest in Your Business, Invest in Yourself

Almost on a daily basis, news reports detail the marketplace factors that can affect businesses large and small. No matter what the potentially game-changing info coming out of Washington, D.C., or China, though, there are winning strategies that not only endure but should be part of every workplace’s culture, says ...


Survey Status Gives Brokers Competitive Edge

Leading real estate firms from across the country are quickly completing RISMedia’s 25th Annual Power Broker Survey, securing their opportunity to be ranked among the nation’s Power Brokers. The survey deadline is February 27, 2013. If you have not completed the ...


Home Heating Warning Signs: Video Series Offers Helpful Tips for Homeowners

American Home Shield, a leading provider of home protection plans, is urging homeowners to protect their homes from potential heating system hazards this winter by learning important warning signs. ...


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