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Business Development & Best Practices Archive


Don’t Shoot from the Hip, Use a Script

Give me a salesperson who's struggling to fill his or her calendar with client appointments, and I'll show you a sales rep without a phone script. Unfortunately, many salespeople labor under the false belief that they're too experienced to use ...


Leverage Your Social Media Marketing

The impact of social media on business continues to rise within the real estate industry. It’s an incredible opportunity to build your brand and, at the same time, generate and close more business. There are tons of social media outlets that can be utilized, but here are four core channels ...


Be the Intel Inside of Real Estate

I’m not talking about a computer chip. “Intel” in this case means market intelligence; a higher degree of product knowledge, competence and resourcefulness when servicing the asset class of American housing. ...


Creating a Foundation for Motivation

Editor's Note: Headed to NAR? Darryl Davis will host two sessions, "Make 2012 Your Breakthrough Year," Saturday, November 12 from 9-10:30 a.m. and "Create Standing Room Only Events," on Saturday, November 13 from 1:30-2:30 p.m. Check event program for room ...


Blueprint for 100 Deals Part 4: Communication/Bandwidth

Without good communication, you don’t have a business. Whether you’re staying in touch via telephone, face-to-face, IM, text or email; communication is the interpersonal ‘glue’ that holds everything together, cementing the foundations of your team, and sealing every crack to create a seamless and cohesive unit. ...


Keep Your Clients Coming Back for More—and for Years to Come

The average home turnover is about 11 years, with a range of six to 16 years, depending upon your state. Building relationships from the beginning with your younger clients is key. These are the clients who could be looking to move again in just a few years and also are ...


NAR, Policy Leaders Propose Five-Point Housing Solutions Plan to Fed, Congress, Obama

NAR recently worked with two well-respected policy think tanks – the Progressive Policy Institute (PPI) and the Economic Policies for the 21st Century (e21) – that organized and conducted a policy meeting on October 4. ...


NAR Pulse: This Week’s Top Stories from the NATIONAL ASSOCIATION OF REALTORS®

This week’s headlines from the NATIONAL ASSOCIATION OF REALTORS® include: sign up to beta test new Ifbyphone product, join the Real Estate Professional Panel, and announcing the REALTOR® Good Neighbor Award winners. For more information visit www.REALTOR.org. ...


Four Days Until the Power Broker Forum at NAR: ‘The One Thing Power Brokers Can’t Live Without’

This intriguing question will be answered this week by a panel of industry experts at RISMedia’s 16th Annual Power Broker Forum, being held from 2:30-4 p.m. on Friday, Nov. 11, 2011, at the Anaheim Convention Center in Anaheim, CA, during ...


Google+: Why It Makes Sense for E-Marketers

(eM+C)—Google+ is the latest player on the social media scene. With 40 million-plus users, the social media network has carved out a niche for itself. Like they do via Twitter and Facebook, consumers are sharing content, engaging with new contacts and building communities on Google+. ...


Do Your Listing Photos Drive Traffic In or Away?

You see them all the time when searching the MLS: listings with no photos, just one exterior shot, or photos that are so poorly taken they’re (almost) ...


Monday Morning Mobile: The Generational Divide, a Look into the Life of a Millennial

Generation Y is also known as the Millennial Generation (or Millennials), Generation Next, Net Generation and Echo Boomers. ...


Creating a Foundation for Motivation

Motivational humorist Darryl Davis has been making real estate audiences laugh, think and improve their listing and sales skills for more than a decade. In this exclusive interview with Real Estate magazine, he shares his thoughts on how brokers and ...


Where Is Your Spend? Marketing in 2012

The research confirms it. It’s all about being mobile. With smartphones always online and always available, you’ve got to be ready to serve 24/7 and that includes serving customers and clients on the run. ...


Real Estate Executives Urge Congress to Reinstate Mortgage Loan Limits

As the housing market and the overall U.S. economy continue to falter, a group of real estate industry executives recently took the time to draft a letter to John Boehner, Speaker of the House; Nancy Pelosi, Office of the Democratic Leader; Majority Leader Harry Reid and Minority Leader Mitch McConnell ...


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