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Business Development & Best Practices Archive


Real Estate Marketing Strategies: 7 Steps to Make It Easier for You to Be Resilient

Did you know that every successful professional has one thing in common? They all possess a strong level of emotional resilience. Were they born with it? No. In most cases they learned it as a skill necessary for survival in ...


Managing Your Online Reputation

According to the 2010 NAR Profile of Home Buyers and Sellers, for the last three years, about 90% of home buyers used the Internet in their home search. And while the survey suggests that buyers may begin their home search ...


7-Point Checklist for a Healthy Website

Even the healthiest websites should be refreshed, retooled and refocused from time to time so that they generate the maximum results you desire. Here is a checklist to work from to make sure your website is on track for success: ...


NAR Pulse: This Week’s Top Stories from the NATIONAL ASSOCIATION OF REALTORS®

This week’s headlines from the NATIONAL ASSOCIATION OF REALTORS® include: 12 practical tips to help you tackle Facebook, SentriLock and REALTORS® Federal Credit Union join to offer a unique savings opportunity, and try the free DocuSign® for REALTORS® Edition. ...


The Dos and Don’ts of Word-of-Mouth Marketing

(EMC)—Big Fuel, a full-service social media and branded content agency, and Zuberance, a social marketing company focused on brand advocates, recently co-hosted an interactive panel discussion in New York City titled How to Turn Word of Mouth and Social Media Into Sales. The panel featured top marketers from JetBlue, Microsoft, ...


Rand on Real Estate: Federal Government Announces Plans to Convert Foreclosures into Investor-owned Rentals

Greg Rand (@gsrand) (http://twitter.com/gsrand), CEO of OwnAmerica (http://ownamerica.com) hosts Rand on Real Estate on 770 WABC; this week he discusses the White House's announcement and breaks it down. “It sounds good,” Rand says, “but it's more ...


Facebook for Real Estate: The 10 Commandments

One: Forget Everything You’ve Heard about Facebook and Real Estate ...


Company Spotlight: SharperAgent Continuing to Provide ‘Market Advantage’ to Real Living Brokers and Agents

In a time when just about every real estate professional around is looking for a competitive advantage, Real Living brokers and agents have truly enjoyed a market advantage for more than three years—SharperAgent’s Web-based marketing system. ...


Tip Your Communications into Overdrive

You hand them out frequently to relatives, clients and others. You receive them, good and bad. What are they? They’re tips, and we get and give them regularly. You can use targeted tips to bridge your communication efforts and quickly ...


5 Tips to Keep the Clients You Already Have

According to an independent survey, 84% of home buyers would use the same real estate agent in the future. Unfortunately, memories fade over time, and the number that actually use the same REALTOR® again is dramatically lower. If you want repeat business, you cannot afford to be forgotten. ...


Real Estate Marketing Strategies: Are Your Beliefs Subconsciously Pushing Success Away?

RISMEDIA, August 11, 2011—As you read these statements—all of which came from actual clients—do any of them sound familiar? If you grew up in this society then you undoubtedly were conditioned to have conflicting beliefs about success. ...


Mortgage Rates Reach Record Lows as Stock Market Losses Mount

RISMEDIA, August 11, 2011—Mortgage rates continued to move lower as investor concerns over the health of the U.S. economy increased, reports mortgage rate research website, ForTheBestRate.com. Interest rates advertised on the site have dropped to near their lowest point of 2011 for most products, with the 15 year fixed reaching ...


Rates on 15-Year Fixed Lowest Ever Recorded

RISMEDIA, August 11, 2011—The average rate for a 15-year fixed loan dropped to 3.54 percent last week from 3.66 percent the week before, according to Freddie Mac—the lowest result since 1991. ...


Mirror, Mirror on the Wall: Six Stand-Out Industry Contributors

RISMEDIA, August 10, 2011—I had no intention of making my original article, “MLSs Taking Control of your Destiny,”  a “series,” but after receiving tremendous feedback on it and hearing all of the discussion around it at a recent conference, ...


Company Spotlight: Focusing on the Customer Experience Makes All the Difference

RISMEDIA, August 8, 2011—As many consumers would likely agree, a good or bad customer experience can change everything. This is a reality that Illinois-based Home Warranty of America (HWA) not only takes to heart, but actively implements into its everyday ...


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