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Business Development & Best Practices Archive


New-Home Sales: Still Struggling But Holding Steady

Sales of newly built, single-family homes held virtually unchanged in July with a 0.7 percent dip from the previous month to a seasonally adjusted annual rate of 298,000 units, according to newly released data from the U.S. Commerce Department. ...


MBA Survey: Delinquencies Rise, Foreclosures Fall

The delinquency rate for mortgage loans on one-to-four-unit residential properties increased to a seasonally adjusted rate of 8.44 percent of all loans outstanding as of the end of the second quarter of 2011. This is an increase of 12 basis points from the first quarter of 2011, and a decrease ...


Retention is a Problem That Won’t Go Away

What are the critical factors that contribute to the retention of top producing salespeople? Why are some sales managers able to consistently recruit and retain quality salespeople, while other managers have a revolving door? Excessive personnel turnover is not only ...


NAR Pulse: This Week’s Top Stories from the NATIONAL ASSOCIATION OF REALTORS®

This week’s headlines from the NATIONAL ASSOCIATION OF REALTORS® include: a free guide for marketing to mobile consumers, get the facts on the Ifbyphone advantage, and homeownership tax benefits must be preserved. For more information visit www.REALTOR.org. ...


Homeownership under Attack – Homeownership Defended

Recently, I wrote about homeownership being under attack. Since that article, NAR and a broad range of industry partners have taken a multitude of actions to defend the American Dream. ...


Get More Sales at Your Next Open House

According to NAR’s 2010 “Profile of Home Buyers and Sellers,” almost 50% of buyers used open houses as a key part of their home search. ...


What Brand Do You Aspire to Be?

We all know the NAR stats: ...


Tips for Optimizing Third-Party Tags to Speed Up Your Website

(EMC)—While website performance is usually the purview of IT, marketing plays a major role in how fast a site loads. All the great online campaigns and social media plug-ins marketers put on their sites come at a price—each one contributes to slower site performance, largely due to tags. Tags are ...


The Emergence of a New Real Estate Industry

Take a moment and try something. Fire up your Web browser and bring up Google. I am sure we can all agree that Google is like a window into the universe—if something exists, like pink polka-dotted frogs, it will show ...


4 Steps to Effective Lifecycle Email Marketing

(EMC)—Lifecycle messaging is a hot topic of conversation these days. It meets the fundamental needs of email marketers to be timely, relevant and efficient. However, many are deterred by the undertaking due to a commonly held belief that it will be complicated and tedious to implement. While it's true that ...


Real Estate Marketing Strategies: 7 Steps to Make It Easier for You to Be Resilient

Did you know that every successful professional has one thing in common? They all possess a strong level of emotional resilience. Were they born with it? No. In most cases they learned it as a skill necessary for survival in ...


Managing Your Online Reputation

According to the 2010 NAR Profile of Home Buyers and Sellers, for the last three years, about 90% of home buyers used the Internet in their home search. And while the survey suggests that buyers may begin their home search ...


7-Point Checklist for a Healthy Website

Even the healthiest websites should be refreshed, retooled and refocused from time to time so that they generate the maximum results you desire. Here is a checklist to work from to make sure your website is on track for success: ...


NAR Pulse: This Week’s Top Stories from the NATIONAL ASSOCIATION OF REALTORS®

This week’s headlines from the NATIONAL ASSOCIATION OF REALTORS® include: 12 practical tips to help you tackle Facebook, SentriLock and REALTORS® Federal Credit Union join to offer a unique savings opportunity, and try the free DocuSign® for REALTORS® Edition. ...


The Dos and Don’ts of Word-of-Mouth Marketing

(EMC)—Big Fuel, a full-service social media and branded content agency, and Zuberance, a social marketing company focused on brand advocates, recently co-hosted an interactive panel discussion in New York City titled How to Turn Word of Mouth and Social Media Into Sales. The panel featured top marketers from JetBlue, Microsoft, ...


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