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Business Development & Best Practices Archive


3 Ways to Sell More Effectively to Baby Boomers

RISMedia, June 6, 2011— With 60 million baby boomers online, marketers need to pay attention to this generation. An estimated 78.2 percent of boomers are online, accounting for one-third of the internet population. As boomers control more than $2 trillion in annual spending, this demographic represents a sizeable opportunity for ...


Low-Cost Marketing Strategies

RISMedia, June 6, 2011—Everyone loves the idea of streamlining their marketing with low- and no-cost ideas that can leverage what they are doing in their business. Here are six tips that can help you maximize what you have available to you and at the same time, spread your marketing message ...


How to Warm Up a Cold Prospect

RISMedia, June 4, 2011—Successful salespeople understand that making the sale has much more to do with developing trust and rapport than it does with issues of lowest price, highest quality or the largest company. Unfortunately, far too many salespeople unintentionally ...


Mortgage Insurance Cancellation: The Myths and Realities

RISMedia, June 3, 2011—When it comes to private mortgage insurance (MI), there are several myths that exist that make buyers reluctant to consider a conventional loan with MI as an option when purchasing a home. One of the more common ...


Rand on Real Estate: Thinking about Investing Out of State? Video Talk Show Series Kicks off with NJ Homeowner Looking into Hawaii Real Estate

RISMEDIA, Friday, June 3, 2011—77WABC Radio in New York is featuring “Rand on Real Estate,” a talk show hosted by OwnAmerica CEO Greg Rand (@gsrand) that focuses on building wealth in the greatest asset class known to mankind - American housing. In this first segment of a new ...


Traditional Real Estate Agents or High-Tech Realty…which Way to Go?

RISMEDIA, June 2, 2011—One of the most common topics I am asked to speak on is the team structure vs. individual agent vs. models of the future. Although I feel that a team structure is not the only way to ...


Leaning on Lenders

RISMEDIA, June 2, 2011—We’re now at the beginning of the summer selling season and it is easy to get caught up working with buyers, showing homes and even negotiating offers. The challenge is to make sure the work we are doing has the greatest return on our time investment and ...


HUD Awards $15 Million to Help Public Housing Residents Obtain Jobs and Economic Independence

RISMEDIA, June 2, 2011—The U.S. Department of Housing and Urban Development recently awarded nearly $15 million to more than 200 public housing authorities across the U.S. to help public housing residents find jobs that lead them toward economic independence. ...


Warm Weather Signals Busy Home Improvement Season and ‘Honey Do’ Lists Grow

RISMEDIA, June 2, 2011—The spring and summer seasons launch a busy time for home remodeling and improvement projects as homeowners spruce up for entertaining, listing their home for sale, or increasing the property's value. A slowly warming housing market has ...


Harvard Study Warns of Rent Bubble

RISMEDIA, June 2, 2011—For renters, the national recovery could be very bad news. That warning came from the Harvard Joint Center for Housing Studies’ latest report on America’s rental housing. Rental markets are now tightening, with vacancy rates falling and rents climbing. With little new supply of multifamily units in ...


The Art of the Auction: Turning Losses into Liquidity

RISMedia, June 1 2011—The word "auction" is derived from the Latin augeo which means "I increase" or "I augment." Auctions have a long history, having been recorded as early as 500 B.C. There were many types of auctions held during ...


NAR Pulse: This Week’s Top Stories from the NATIONAL ASSOCIATION OF REALTORS®

RISMedia, June 1 2011—This week’s headlines from the NATIONAL ASSOCIATION OF REALTORS® include: free shipping at the REALTOR.org store; limited time savings of up to 40 percent from REALTOR Benefits® Program Partner, Lenovo; and NAR opposes increase to FHA down payments. ...


What’s in Store for Summer?

RISMedia, June 1 2011—Summer is renowned as the ‘vacation season’ where even thriving companies tend to slow down. Real estate is notoriously sluggish during the summer months, but with the consistently high number of foreclosures flooding the market, could this ...


Talent Shortages Ignite Relo Boom

RISMedia, June 1 2011—The disparity between available jobs and skilled talent has sparked companies to adapt to a more competitive market and nearly half of hiring managers and recruiters say they have started to recruit talent from geographies outside their local market due to talent shortages, promising a boost in ...


Brokers: What to Know before You Recruit

RISMedia, May 31 2011—Much has been written about how to recruit agents to join your company. But to attract and retain these candidates, you need to prepare your environment. Here are some important things to do before you recruit. ...