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Business Development & Best Practices Archive


3 Social Media Power Moves

Social media continues to evolve and be a powerful force and way to reach new and existing customers, clients, and markets. One of the biggest problems with this power vehicle is that businesses don't know how to take advantage of it. ...


Company Profile: The Need for Heightened Safety among Agents

Crimes against real estate and leasing agents are on the rise, experts report. The news headlines are often atrocious and yet job duties require agents to continue to pound the pavement with zeal and rarely shift from the current process. ...


Are Expanding Communication Channels Backfiring for Businesses?

(EMC)—This is quite the time for marketers. The mobile and social media revolution is bringing more consumers online, causing email, text messaging, Facebook and Twitter to displace traditional communication methods. The result is a rich playground for reaching consumers in new, powerful ways seemingly unimaginable just a few years ago. ...


MRE ‘Mobilizes’ CMLS Real Estate Conference

Attendees at the Council of Multiple Listing Services “CMLS 2011” conference being held this week in Tucson, AZ, will have no need to remove their printed programs from their conference bags. ...


What Is the One Thing Power Brokers Can’t Live Without?

This intriguing question will be answered next month by a panel of industry experts at RISMedia’s 16th Annual Power Broker Forum, being held from 2:30-4 p.m. on Nov. 11, 2011, at the Anaheim Convention Center, Room 201A, Anaheim, CA, during ...


Monday Morning Mobile: Market Snapshot

The third quarter of 2011 came to an end this past Friday and it makes you wonder; where did the time go? One thing you're not left wondering is whether mobile will remain an important part of the technological and ...


Marketing Strategies: 7 Things You Need to Know to Double Your Income

Are you feeling confused in today's marketplace? Do you find yourself in any of these patterns? ...


Appraisal Institute Issues Form to Help Real Estate Appraisers Analyze ‘Green’ Features

One of the nation’s largest professional associations of real estate appraisers recently released a form intended to help analyze values of energy-efficient home features. ...


Real Estate Job Outlook Vastly Improved in 2011: USC Lusk Center

Statistics released by the University of Southern California Lusk Center for Real Estate (www.usc.edu/lusk) show an increase in job opportunities for young real estate professionals and reflect an improving job market for the industry. ...


New Book Offers ‘Blueprint’ for Million-Dollar Income in Any Market, 10-Part Series Launches with Author Q&A

Editor’s Note: Blueprint for 100 Deals or More Than $1 Million Per Year in Income: The Exact Systems and Technology to Sell 100+ Homes, Every Year—No Matter the Market, is a new book by leading real estate industry executives Alan ...


Rand on Real Estate: Residential vs. Commercial Investments

Greg Rand (@gsrand), CEO of OwnAmerica and host of Rand on Real Estate on 770 WABC, talks with a current business owner who is looking to expand on his investments and voicing his concerns about residential vs. commercial investments. ...


Don’t Let Focusing on Lead Generation Torpedo Your Branding, Part 2

(eM+C)—While the tough global economy has served to torpedo branding efforts at many organizations, the sometimes sticky relationship between sales teams and marketers can also torpedo a company’s lead generation efforts. If you still need more ammo to achieve your ...


Monday Morning Mobile: CBS Chooses Text Over QR

Just recently we discussed how SMS/text messaging was the old faithful of the mobile industry. While there is so much hype surrounding QR and apps (for good reason), one shouldn’t overlook the benefits that an SMS campaign can bring to the table. Perhaps CBS read that article because they have ...


5 Tips for Extending Your SEM Dollars in Uncertain Financial Times

(eM+C)—With the U.S. credit rating downgrade and the ensuing global market fluctuation, it’s a murky time for money. While this uncertainty will reverberate through some companies’ online marketing budgets, there are strategic actions you can take to maintain a valuable and efficient search engine marketing program—all while spending less. Here ...


Secrets to a Powerful Web Strategy

A key to developing an effective marketing strategy is hearing first-hand what successful REALTORS® are doing to close more business from the Web. I recently spoke with real estate broker Shane White (www.ShaneTWhiteTeam.com) about how he has gone ...


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