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Business Development & Best Practices Archive


Bridging the Gap between Relationships and Technology

There’s a lot of confusion in the real estate industry, and it’s time to clear the air. Recent polls show that 70 percent of agents are spending money on some sort of online lead purchasing ...


Communication 101: Learning to Speak in Toddler

I always tell my daughters that the best part of my life is watching them grow up.  I then follow that by telling them the hardest part of my life is watching them grow up.  Life as a ...


Four Tips for Dealing with Unrealistic Seller Pricing

As a real estate expert, you offer a great deal of value to your clients. While you spend hours researching the top trends in their area, learning about the recent selling prices and creating the perfect marketing campaign, often your clients don’t realize ...


Talking Tech on Main Street: A Conversation with Annette Anthony

After our deep dive into the world of Google and Intelligent Ads over the past few months, it’s time to get back out on the street. Luckily, I had the good fortune to catch up with ...


In 2016, It’s Time to Get Lucky with Referrals

“Luck is where preparation meets opportunity.” ...


Heading to a Conference? Why You Shouldn’t Skip the Exhibit Hall

Ahhh, conference season. For brokers and agents, the New Year usually starts with travel plans as brands and networks pepper Q1 with their respective annual conferences. A conference offers a lot more than a ...


3 Tech and Marketing Trends to Embrace in 2016

There’s no doubt that technology has changed the way we buy and sell homes. Fifty years ago, buyers would search through newspaper ads to find a home; nowadays, the majority of buyers search for homes on the Internet before consulting an agent. It’s ...


Leveraging Buyer Data to Improve the Top and Bottom Lines

Creating, implementing and leveraging a competitive edge for your company is a necessity today with competition pulling at every edge of your business. ...


Why Being Generous Pays off: The Importance of Gift Giving in Real Estate

Successful real estate agents know the importance of gift giving better than almost anyone else. In the United States, the average house price is $188,900 and with so much money changing hands, it’s important to show respect and appreciation for ...


Four Twitter Mistakes That Are Holding You Back

Are you terrible at Twitter? Because of its ability to connect you with more influencers than any other social network, Twitter is a platform you should be focusing on. According to Chris Smith in a recent Watercooler episode, Twitter ...


10 Signs Real Estate Is the Career for You

The real estate industry is a unique and exciting field to be a part of. Whether you’re an experienced professional looking for a career change or a student deciding what path to pursue post-graduation, a career in real estate is sure to be ...


Information Central: How Brokers Can Solve Agent Content Needs Once and for All

Finally, we’re all on the same page about what matters most to today’s real estate consumers: relevant, consistent and timely information. In today’s Google-it-get-it world, it’s become paramount for agents to step up their content game to ...


Why Blogging for Your Real Estate Business Can Be a True Advantage

Most real estate agents today are realizing that having a web presence is a must if they want to be successful. The reality is, anyone looking to buy a home is going online first. This is true even for grandparents, but it is ...


7 Ways to Keep Clients for Life

You’ve spent months and months helping your client look for their dream home. Finally, the papers are signed and the keys in their hand. Your job is complete—so what happens next? It’s easy to become ...


Synergy Breeds Success: Keller Williams Realty – Antelope Valley

Achievement, as many a scholar has said, is often a matter of synergy—of producing a whole significantly greater than the sum of its individual parts. For Rob Talbot, CEO and partner of Keller Williams Realty – Antelope Valley, that’s the secret to the ...


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