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Business Development & Best Practices Archive


How to Write a Compelling Real Estate Listing

Writing a compelling real estate listing will help ensure that your listing generates interest and produces showings that result in a sale. Your listing is the primary way you'll promote your property to potential buyers. It must catch the readers' eye and pique ...


Corporate Relocation Business Development: Survey Results Summary

Thanks to all who participated in RIS Consulting Group’s survey last month. We hope you’ll find your colleagues’ feedback useful and interesting. A response summary of survey questions follows. ...


Finding Success through Referrals

Diane DuBos, a REALTOR® with Coldwell Banker Schneidmiller Realty has always gone to extreme lengths for good referrals. And thanks to Realtors Property Resource® (RPR®)—an information hub and technology platform that connects over 634 MLSs, with no consumer or public access—by her side, DuBos has taken her referral game to ...


FREE .REALTOR Domains Still Available

NAR PULSE—Don’t let your agents miss out on the benefits gained from a .REALTOR domain. Be sure they know that free .REALTOR domains are not sold out. Help debunk other myths by using this content in your firm communication channels. ...


Let’s Talk about Recruiting

Recently, on a run through my brother's neighborhood in Brooklyn, I came across something that really jumped out at me. ...


REALTORS: How Do You Stay Safe?

When real estate professionals are in the field, safety should be one of their utmost concerns. With REALTOR® Safety Month just around the corner, and the looming anniversary of Arkansas real estate agent Beverly Carter's death, agents should take a few moments ...


A Full-Circle Approach: How Berkshire Hathaway HomeServices Has Marketing Covered from Every Angle

The past two years have been a thrilling ride for Berkshire Hathaway HomeServices. In what felt like the blink of an eye, the network firmly established itself and now boasts nearly 39,000 sales professionals. As the network continues its growth trajectory, an important engine hums in the background: the Berkshire ...


Sand or Rock: How Stable Is the Foundation Your Business Is Built Upon?

Real estate agents come into this business with a great attitude of making big money and serving a lot of clients. They believe that once they get their license, people will flock to them and they’ll automatically start selling houses. While I wish ...


Four Outdoor Projects to Raise the Value of Your Listings

We’ve made it through the dog days of summer. During this season, after months of researching properties online, buyers are taking to the streets in search of their next home. Real estate agents are plastering a sea of “Open House” ...


The Growing Age of Technology: Taking Advantage of the Online World with Quicken Loans

Real estate is a fast-paced industry. With the breadth of what the Internet has to offer, real estate professionals have an arsenal of tools at their disposal to simplify their daily routines. Between tablets, apps and other mobile technology to the many stellar, innovative vendor products available, real estate has ...


How to Get Your First 10,000 Visitors to Your Real Estate Website

Long gone are the days when you could be a real estate agent and not worry about the Internet.  There are very few transactions these days where the buyer and seller don't start their research process online. That means if you aren't investing in a strong website presence as a ...


Mastering the CMA

The most significant part of the homebuying transaction is often price—knowing what your clients should pay for a home and developing a strategy to get to that figure. A new REALTOR® pricing certification course, Pricing Strategies: Mastering the CMA, will help real estate ...


Building and Maintaining Relationships: HSA Home Warranty Connects All the Dots

With more than three successful decades in real estate under his belt, Hadi Atri, president of RE/MAX Executives in Charlotte, N.C., understands just how important it is to make sure each and every client is taken care of throughout the transaction—and beyond. ...


Fast, Trusted, Accurate: HomeTeam Inspection Service

Joanne Chando, a broker and licensed real estate instructor serving the Fort Myers, Fla., market is staying ahead of the competition, closing deals quickly, efficiently, and with ease by offering clients the services of a home inspection team. “We strongly advise all buyers to have an independent home inspection,” says ...


Home Seller Tips: Focus Perceptions by Enhancing Your Visual Thinking

A homebuyer’s gut reaction never goes away. That’s why a home seller should critique each area of their home, or recruit a judgmental friend who can help answer questions like these in each room of their home: ...


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