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Business Development & Best Practices Archive


3 Secrets to Generating Buyer Leads via SEO and Social Media

REALTORS® need to be marketing online more than ever, but what are you actually supposed to do?  What tactics produce results? The frustration for many REALTORS® is that the typical online lead generation tactics big brands use simply don't work on a local ...


Breaking News: Project Upstream Revealed

For a few years now, industry leaders have been working together to address data problems, producing almost two years ago a solution concept called “Upstream.” Not long after that, the WAV Group was asked to consult on the technical side of the development of the project. Our non-disclosure agreement has ...


Generate More Leads with Video Marketing

As the real estate market continues to recover and agents flood into the market, competition for high-quality listings and clients can be fierce. Video marketing is a way to stand out from the pack. ...


Personality Types That Make the Best Agents

Many people were surprised when Forbes reported that, according to a Career Bliss survey, real estate agents have the “happiest job in America.” With a happiness index of 4.26 out of 5 points, real estate agents “are more than satisfied” with their job because they ...


Recruiting and Retaining Millennial Agents and Customers

Millennials—people born in the 1980s to 1990s, and currently in their 20s—are now coming into their own. Many are paying off student debt, saving to buy a home and beginning families. Over the next two decades, they will shape the country’s workforce and will be the real estate industry’s most ...


5 Tips for Nailing Your Elevator Pitch

Marketing yourself is never easy. Unless you're the type who adores self-promotion, then selling yourself or your services can be daunting. However, if you're looking for your business to thrive, a polished elevator pitch is vital. It should be short, it should be ...


How Listing Remarks Impact Salability

I believe every house has a story to tell, and our job as listing agents is to tell that story. I was excited to read that there is now research from Zillow providing statistics on the real impact that listing remarks have on ...


Recruit, Ramp, Reward, Retain

Brokers and team leaders have always struggled with the 4 Rs of building a great company: Recruit, Ramp, Reward and Retain. ...


A Targeted Approach to Staying Top of Mind

Staying front and center in the mind of your client is critical for repeated real estate success. In the following interview, RISMedia talks about recruiting, retention, agent motivation and more with Terrie O’Connor, Broker/Owner of Terrie O’Connor REALTORS®, a member of Leading Real Estate Companies of the World® in Ramsey, ...


Team Accountability: Harsh or Helpful?

Every turn of the calendar, people make New Year’s resolutions. Every election, politicians say that government leaders need to be held accountable. And every year organizations tell their leaders, “We need to hold our people to their words and actions.” Yet—just like ...


4 Easy Ways to Grow Your Facebook Audience

The fast-paced world of social media is constantly changing, which can make creating a successful social strategy challenging. When comparing today’s most popular social networks, Facebook is still the most widely used platform. According to Pew Research, 70 percent of adult Internet users ...


5 Tips for Creating an Office Culture Your Agents Will Love

Providing a positive and productive office culture is key to attracting and keeping good agents. ...


NAR Power Broker Roundtable—The Political Climate: A Look at Current Legislation and Its Impact on Real Estate

Editor's note: On April 14, 2015, the U.S House of Representatives passed H.R. 685, “The Mortgage Choice Act” by a vote of 287-140. The Power Broker Roundtable is brought to you by the National Association of REALTORS®. Watch for this column each month. ...


5 Tips for Better Real Estate Photos

When homebuyers are ready to go from online shopping to in-person viewing, we all know that listing photos can be the deciding factor. ...


The Empty Nest: A Place, a State of Mind—and an Opportunity

Ah, the empty nest—that tranquil, far-off place harried parents dream about. An idyllic state where the kids are grown and on their own, couples reacquaint, and long-deferred leisure fills hours once claimed by domestic obligation. Whether or not reality fulfills those dreamy expectations, ...


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