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Business Development & Best Practices Archive


Marketing to Multiple Stakeholders

Who ever says real estate was easy? There’s no product. The transaction lacks the big “gimme” that makes marketing a bit easier: frequency. And, to make matters more challenging, we all have to be cognizant of marketing to multiple stakeholders and various ...


How Company Events Help Create Positive Culture

Editor’s Note: This is the second in a series of columns on the importance of corporate culture from Speaker and Coach Vince Leisey, president of Berkshire Hathaway HomeServices Ambassador Real Estate. ...


Auctions: Love Them or Hate Them

Remember that kid in high school that none of your friends liked, so you weren’t supposed to like them either? Instead of getting to know them and making your own assessment, you just went along with the crowd in condemning that kid as an unlikable person. Auctions are like that. ...


Work Smarter: Integrate Your Marketing Efforts

The age-old adage of “work smarter, not harder” has never been more relevant. With technology that helps optimize essentially every facet of business, we’re inundated with programs, systems and opportunities to squeeze more productivity out of every waking—and even sleeping—moment. ...


Looking Back to Plan Ahead

Another year has come and gone. This is a natural time to reflect back on the year, celebrate accomplishments/milestones and look forward to 2015. How did you do? Was 2014 as productive as you’d hoped? If not, what was holding ...


Don’t Give up on Facebook: Do This Instead

At first, you were excited about social media but your page still only has a few likes. Your small audience combined with a lack of response to the first few posts you made knocked the wind out of your sails. ...


Housing Policy Shifts Offer a Great Conversation Starter with Buyers

With 2015 almost upon us, your action items for the year are surely in place. But here’s one to consider adding near the top of your list: educating potential homebuyers about some major shifts in lending practices. ...


Opening Up New Opportunities One Referral at a Time

Dana Phillips, a real estate professional with Phillips & Associates in San Antonio, Texas, isn’t shy about revealing her type-A personality. ...


Final QRM: Good for Consumers and Private Capital

After nearly three years of deliberation, regulators have finalized the Qualified Residential Mortgage (QRM) rule and abandoned the onerous and costly down payment requirement while giving creators of mortgage-backed securities one less uncertainty on their road to recovery. The immediate impact ...


Ask the Expert: What are the Biggest Social Media Trends for Real Estate in 2015?

Today's “Ask the Expert” column features Erica Campbell Byrum, Director of Social Media for Homes.com and For Rent Media Solutions. ...


Realtor.com® 2015 Housing Forecast: Stage Set for the Return of First-Time Home Buyers

Following years of retrenchment among prospective first-time homebuyers and the dampening effect it has had on the recovery of the housing market, first-timers will return to the market next year, according to the realtor.com® 2015 Housing Forecast released Dec. 4. ...


3 Steps to Go from Good to Great in Real Estate

It’s the proverbial question that crosses every business leader’s mind, “How do we take our business to the next level?” Best-selling author and Stanford business professor, Jim Collins, set out to discover just that when he wrote his book, “Good to ...


REALTOR® Productivity Study Shows High Optimism despite Low Inventory Concerns

A new study shows REALTORS® are largely optimistic about their local markets, still struggle with low inventory challenges, and 60 percent of them are doing 100 percent of the business. ...


Good Habits Lay the Groundwork for Future Success

Staying current and flexible are two important points for successful real estate companies to hit. In the following interview, David Squier, a Corporate Broker with Realty ONE Group in Las Vegas, Nev., gives insight on the success of his company. ...


How a Foreign Exchange Specialist Can Protect a Property Investment

Make no mistake—foreign buyers are keener than ever to buy property in the sunshine state. ...


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