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Business Development & Best Practices Archive


Leads vs. Referrals – Develop a Referral Mentality

RISMEDIA, December 9, 2010—Contact with people creates opportunity or, said another way, contacts create contracts. Never forget this basic requirement in sales. The day-to-day success of your business depends upon a steady flow of leads and your ability to convert them into sales. The more efficient you are at doing ...


RREIN Broker Spotlight: Prudential Fox and Roach- Keeping True to Its Philadelphia Roots

Editor’s Note: The RREIN Broker Spotlight Series offers industry insights from members of RISMedia’s Real Estate Information Network® (RREIN), an elite network of leading real estate companies united behind the belief that Information Share Equals Market Share. In this interview, featured ...


3 Frequently Overlooked Ways to Boost Revenue

RISMEDIA, December 8, 2010—(eM+C)—During the busy holiday season, real estate professionals are looking for new ways to stand out in crowded inboxes. With prospective buyers envisioning themselves in a new home in 2011, now is an ideal time to engage prospective clients and start building loyalty. By focusing on a ...


Lights, Camera, Action – Building Your Online Business with Video

RISMEDIA, December 7, 2010—One of the basic premises of business is that people like to do business with people they like and trust. Real estate is certainly no exception. While today’s digitally detached world seemingly makes it more difficult for ...


Vlog about Batteries

RISMEDIA, December 7, 2010--If you’re planning on doing some outdoor shooting this Winter…we have a word for the wise. Pay attention to your batteries. Filming the kids building a snowman can be quite different than shooting a Summer picnic…for one simple reason. Batteries don’t like cold weather. ...


Energy Efficient Improvements Equal Big Savings for Homeowners

RISMEDIA, December 6, 2010—For most Americans, the holiday season means shopping for family and friends. But this year, spending a little money at home can equal big savings today, next year and for years to come. With time running out to cash in on the popular home energy efficiency tax ...


RREIN Gets Down to Business for Members: Network Garners Media Praise, Builds Members’ Success

RISMEDIA, December 6, 2010—Within the first six months since the initial launch of RISMedia's Real Estate Information Network® (RREIN), Broker members are already benefiting from the variety of publicity opportunities RREIN provides. In addition to the Network’s strong presence at ...


Marketing Strategies: 7 Powerful Tips to Gain More Confidence

RISMEDIA, December 4, 2010—A client asked me recently how I would define confidence. I paused for a moment and replied: “Confidence is the inner knowing that you can achieve whatever you want.” What is your definition of confidence? In my ...


Creating a Memorable First Impression in an Online World

RISMEDIA, December 4, 2010—When it comes to online marketing, creating a good first impression is more important than ever as prospective buyers continue to turn to the Internet to begin their home search. Here, Ron Clarke, CEO of Century 21 Alliance in Buckingham, Pennsylvania discusses how his company is keeping ...


6 Web Strategies for Working Neighborhoods

RISMEDIA, December 3, 2010—Are there neighborhoods that are considered “hot” places to settle down or perhaps that are on the right cycle to experience significant turnaround? Adding neighborhoods to your site can be a powerful way to show that you ...


6 Steps to Consistently Listing FSBOs

RISMEDIA, December 3, 2010—In this article we’re going to outline a six-step process you can follow to consistently list more for sale by owners (FSBOs). The purpose of this process is to start a conversation with FSBOs in your market and position yourself as their go to person when they ...


Recruiting Experienced Agents Is a Sales Process

RISMEDIA, December 2, 2010—Recruiting new agents is, for some managers, a task that seems to be a hit or miss proposition. They will try and engage the candidate with small talk and then launch into ‘why’ the agent should join their brokerage. Do this enough times, and the odds are ...


RREIN Broker Spotlight: Patterson-Schwartz Real Estate – Setting a Standard and Exceeding Expectations

Editor’s Note: The RREIN Broker Spotlight Series offers industry insights from members of RISMedia’s Real Estate Information Network® (RREIN), an elite network of leading real estate companies united behind the belief that Information Share Equals Market Share. In this interview, featured ...


Building Confidence in Today’s Market – Why Now Is a Good Time to Buy

RISMEDIA, December 1, 2010—Overcoming consumer confidence is a challenge that real estate professionals across the country face today. While today’s market represents one of the best real estate markets we have seen, buyers, sellers and tenants are more focused on the national news. Here, JB Goodwin, CEO of JB Goodwin ...


How to Guarantee Success as the World Changes around You

RISMEDIA, November 30, 2010—There are plenty of historical references to warriors burning their boats before they went into battle in enemy lands. The goal was to make sure everyone was committed and eliminate any thought of retreat. Do you get the sense that anyone is doing this in the real ...


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