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Business Development & Best Practices Archive


Turn Individual Achievements into Multiple Sales – Broadcast Accomplishments to Past and Future Clients

RISMEDIA, September 14, 2010—Have you ever been shocked to see a property in your area get listed by a less qualified agent? This can be frustrating and demoralizing. You know your marketplace better than any other Realtor and your success proves it. When this occurs, you have an ignorant homeowner ...


Corporate Product Branding Key to Client Development and Referrals

RISMEDIA, September 14, 2010—When corporate product retailers develop a product and allow another company’s service added to the initial marketing product, it is called an umbrella or piggy back market branding. The strength of the initial product will enhance the umbrella company to develop its own business and service it ...


Competitive Differentiation: What Really Works

RISMEDIA, September 13, 2010—While all real estate companies claim to be “different than the rest,” to consumers, most real estate companies seem about the same. What’s more, today’s consumer is wiser and more demanding than ever. Armed with market information ...


Web Strategy Results – Tips to Differentiate Yourself in Today’s Marketplace

RISMEDIA, September 13, 2010—Web marketing continues to be a hot-button topic. There’s no doubt that given the attention being paid to this topic, this is the year to refocus, reinvent and retool your business. Those who do will no doubt ...


9 Body Language Do’s and Don’ts to Help You Win in the Business World

RISMEDIA, September 13, 2010—Today's business world is more competitive than ever. As the economy continues to struggle, competition for jobs, clients, sales—you name it—continues to be tight. If you're sure you've been saying all the right things, but you still can't get ahead, author Sharon Sayler suggests you consider what ...


HUD Home Warranty RESPA Guidance Answers Questions and Raises Them

RISMEDIA, September 11, 2010—On June 25, 2010, HUD issued guidance on the appropriate circumstances under which brokers and agents can be compensated on a per-transaction basis for selling home warranties under the Real Estate Settlement Procedures Act (RESPA). NAR and ...


How to Create Visionary Skill-Building Events

RISMEDIA, September 11, 2010—Keeping real estate agents focused on a regular basis is one of the biggest challenges leaders face. It is crucial, especially in today’s market that company leaders continually share their vision for their organization as well as inspire everyone to bring the vision to reality. Here, Darryl ...


Waiting to Exhale: How to Be the Expert in Tough Times

RISMEDIA, September 10, 2010—With the bulk of the subprime mortgage resets behind us as of early 2009, it may seem that the only direction to move is straight up toward recovery. Projections through 2012, however, show two more waves of ...


Learning to Sell in a Down Economy: 5 Tips to Help You Succeed

RISMEDIA, September 10, 2010—Everyone is selling something, but in today's difficult economic climate, not everyone is buying. The ultimate challenge for today's salespeople is finding a way to get their piece of the pie when companies have cut sales training ...


Setting Clear Expectations Helps Create a Streamlined Short Sales Approach

RISMEDIA, September 10, 2010—Anyone that works in the real estate industry knows that a short sale transaction can take months to be approved and closed. While short sale approvals can be completed in a short timeframe, the reality is that short sales usually take three to four times as long ...


Analyzing Your Web Strategy – Tips to Reach More Buyers as They Begin Their Home Search Online

RISMEDIA, September 9, 2010—According to the 2009 NAR Profile of Home Buyers and Sellers, 93% of first-time buyers start their home search online. While buyer’s agents may spend time and marketing dollars online, many fail to accurately measure these marketing ...


3 Areas to Cutback, Rethink or Undo as We Work Through Today’s Economy

RISMEDIA, September 9, 2010—The economy has been stuck on pause (or in some cases, rewind) for about three years now, and for about 59 of the last 60 months, we've been eagerly anticipating its quick turn-around so that we can finally get on with our lives. ...


5 Reasons Why Electronic Lockboxes Make Sense in Today’s Market

RISMEDIA, September 9, 2010—In today’s market, agents and brokers are constantly looking for ways to list more, show more, and earn more. While it’s easy to focus on the marketing and exposure of the listing, a commonly overlooked feature is the type of lockbox being utilized. Electronic lockboxes are not ...


Pro Step Marketing Attending 2010 Five Star Conference

RISMEDIA, September 9, 2010—Pro Step Marketing, a national real estate marketing and website design firm will join agents and guest speakers from around the country during the 2010 Five Star Conference. The 2010 Five Star Conference will be held at the Sheraton Dallas Hotel in Dallas, Texas from September 19-22. ...


An Entrepreneurial Spirit Provides Uniquely Personalized Experience

RISMEDIA, September 9, 2010—Alan Marks, president/owner of Realty Executives Boston West in Framingham, Massachusetts takes pride in his company’s entrepreneurial spirit and their ability to make things happen on a real-time basis. Here, Marks discusses how his company provides a uniquely personalized experience for their Realtors without the corporate bureaucracy. ...


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