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Business Development & Best Practices Archive


Focus Your Lenses – Identify Your Market and Refine Your Approach

RISMEDIA, December 11, 2009—Businesses strategize about their vertical and horizontal markets all the time. They expand and adjust them, research the message they are sending and the optimum ways to communicate. Implementing targeted campaigns builds their brand and an affinity for their products and services. ...


10 Steps to Revitalize Your Project Portfolio Management Process and Greatly Improve Performance

RISMEDIA, December 11, 2009—In an age of scarce customers and scarcer resources, performance is everything. Organizations must have the right strategy, supported by the right projects, brought to fruition through the right processes. Take one wrong step and you’ll be choking on your competitors’ dust. ...


5 Great Strategies to Keep Your Website in Tip-Top Shape – Part 2

RISMEDIA, December 10, 2009—Last month, we listed the first five strategies for keeping your website in the best shape possible. Here, we outline five more great strategies: ...


Marketing Strategies: Create Your Own Version of the Holidays

RISMEDIA, December 10, 2009—What do you think of when you think of the Holidays? If you’re like most people, the first things you think of are the long lines, the massive amounts of traffic and the over emphasis on consumerism. What if this holiday season, you could turn that around ...


Changing the Way People Buy Homes: Using the 203k Program to Purchase ‘Dream Homes’

RISMEDIA, December 9, 2009—Driving to work one morning earlier this summer, home buyer Lori Kramer was thinking about the homes she and her husband had looked at the day before. Then, she had a thought that would eventually change the ...


7 Ways to Take Advantage of the Extended Tax Deduction

RISMEDIA, December 9, 2009—Look who got an early holiday present—Realtors and the rest of the folks interested in buying and selling homes. ...


Century 21 Continues European Expansion with Launch of Master Franchise in Slovakia

RISMEDIA, December 8, 2009—Century 21 Real Estate LLC, franchisor of one of the world’s largest residential real estate sales organization, has announced its expansion in Europe with the signing of a master franchise agreement to license CENTURY 21® franchises in Slovakia. With this agreement, CENTURY 21 Slovakia Headquarters, s.r.o, becomes ...


Communicating with Your Prospects – When Is the Best Time to Send Marketing Emails to Your Database?

RISMEDIA, December 7, 2009—Dr. Frank Luntz recently released a new book titled "What Americans Really Want... Really." It's a great book for those of you who are serious about marketing. Dr. Luntz has conducted over 1,500 surveys and has studied how people live and what they really want in their ...


Do You Find It Easy or Difficult to ‘Toot Your Own Horn?’

RISMEDIA, December 5, 2009—One of the biggest concerns I hear from my clients, almost on a daily basis, is: “How can I market myself without being pushy?” or “How can I be assertive without being aggressive?” ...


Shift Your Mindset, Tighten Your Budget and Get on the Path to Success

RISMEDIA, December 5, 2009—Ensuring that your business is successful in the future starts with making good choices today. Becoming personally involved in your business enables you to get a clear sense of the current market issues and how you can adjust your mindset and budget in order to be successful. ...


9 Leadership Strategies to Beat Fear, Stress, the Recession Blues, and to Boost Morale and Employee Engagement

RISMEDIA, December 5, 2009—There's no doubt about it: the past year or so has been a lean time for most companies. And while there's hope that the worst (economically speaking) might be behind us, we aren't out of the woods yet. The dark days of the recession have spawned a ...


Business Phones: Meeting the Needs of the Many

RISMEDIA, December 4, 2009—Although it may seem like we should have Aristotle or at least Goethe to thank for the quote “The needs of the many outweigh the needs of the few, or the one,” in fact it’s not any of the great philosophers. It’s really Star Trek’s Mr. Spock, ...


Exploring Uncharted Territory Isn’t Risky – It’s Essential

RISMEDIA, December 4, 2009—As 2009 winds down, no doubt your planning for 2010 is just gearing up. Considering ongoing turmoil in the real estate industry and the forecast for the next few years, I can’t stress enough the importance of diversifying your skills and knowledge to avoid falling behind permanent ...


10 Tips to Prepare for a Market Rebound

RISMEDIA, December 3, 2009—Are you ready for the potential of the market resurging in 2010? If you have been in real estate long enough, you will remember what happened in the last two big turnarounds in the ’80s and ’90s; ...


Prudent Moves – How 3 Leading Prudential Brokers Are Paving the Road for 2010

RISMEDIA, December 2, 2009—This year will be remembered by many of residential real estate’s full-service brokerage owners and their full-time professional sales associates as the year that wasn’t. There’s no mistaking the fact that many of the economic struggles our industry ...


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