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Business Development & Best Practices Archive


The Etiquette of Effective Lead Capture

RISMEDIA, February 18, 2009-It's been written around the Web that over 90% of real estate websites and blogs are not effective at their intended purpose. This is assuming that the goal for your site is actual and direct generation of business. If all you want is a billboard to place ...


Creating an Effective Sphere of Influence Business Model

RISMEDIA, February 18, 2009-A Sphere of Influence (SOI) business model is a strategy that focuses on attracting business to you from the people you know and the people you meet socially, as opposed to pursuing business from strangers. It's possible to run a 100% SOI business and never have to ...


Will the Stimulus Benefit Homeowners and Buyers?

RISMEDIA, February 18, 2009-"There are four primary sections of the economic stimulus plan that will benefit home owners and buyers," said Gibran Nicholas, chairman of the CMPS Institute, an organization that certifies mortgage bankers and brokers. According to Nicholas, these include: ...


How to Help Distressed Homeowners by Offering Free CMAs

RISMEDIA, April 11, 2009-Many real estate professionals ask me what they can do to help stem the tide of foreclosures and stabilize the housing market in their area. One way you can help is by offering a free CMA (Comparative Market Analysis) to homeowners who are struggling to make their ...


Atlanta-Area Agents, Don’t Miss: Top 5 in Real Estate’s Free Seminar – ‘New Deal in Real Estate’

RISMEDIA, Feb. 17, 2009-Top agents in the Atlanta area should not miss ‘New Deal in Real Estate,' two free seminars presented by RISMedia's Top 5 in Real Estate Network®, this Wednesday


What Differentiation Means Today

How brokers are setting their firms apart and increasing market share ...


Tax Time in a Taxing Time: Seven Tips to Help You Keep More Money in Your Pocket Now and in the Future

RISMEDIA, February 16, 2009-Question: What three words do people least want to hear in the middle of a recession? (Besides "You're laid off," that is.) Answer: "It's tax time!" Yes, by now you should have your W-2 in hand, and you're already dreading having to file. Tax season isn't all ...


Top Realtor Explains What It Takes to Reach the Top

RISMEDIA, February 16, 2009-Coldwell Banker Residential Brokerage, a leading Bay Area real estate services company, has named venerable San Francisco Realtor Malin Giddings as its top agent in Northern California for 2008 and the No. 2 agent in the United States. ...


Chase Opens Four Homeownership Centers in Los Angeles, Orange and San Bernardino Counties

RISMEDIA, February 16, 2009-Chase has marked the official opening of its new homeownership center as it announced the locations of three similar centers in the Los Angeles, Orange and San Bernardino County areas to help families struggling with their mortgage payments. ...


Real Estate Marketing Strategies – 7 Simple Steps to More Clients in 90 Days

RISMEDIA, February 13, 2009-In my work as a Law of Attraction business coach I meet with people every day who have dreams of creating success in their business. Sadly, most of them are saying the same thing, "I hate marketing, I just want to do what I'm good at without ...


Developing and Working a Niche Online

RISMEDIA, February 12, 2009-The most competition-intensive thing you can do with your website is to develop all of your content around keywords and phrases that are generic real estate, as "YourTown real estate." Virtually 95+% of your competition is doing the very same thing. Far from a negative, this opens ...


Three Longstanding Hampton Roads Real Estate Firms Merge to Form Prudential Towne Realty

RISMEDIA, February 12, 2009-Prudential Real Estate Affiliates, Inc., a Prudential Financial, Inc. company, and Hampton Roads-based TowneBank have announced the merger of local real estate leaders Prudential Decker Realty, Prudential McCardle Realty and GSH Real Estate. The merger creates one of the largest real estate companies in Hampton Roads, with ...


AgencyLogic Releases New Version of PowerSite Software

RISMEDIA, February 11, 2009-AgencyLogic, one of the largest real estate industry providers of single property Websites in North America, has announced that they have released a new version of their PowerSite software. New features have been added to better assist AgencyLogic clients with managing leads and marketing property, the company ...


Smarter Agent Becomes Keller Williams’ Approved Mobile Vendor

RISMEDIA, February 11, 2009-Keller Williams real estate professionals now have inside access to a leading provider of what it calls "the ultimate home search tool." Smarter Agent, the company that it says invented and patented the mobile location-aware real estate search, has announced that they have become an Approved Vendor ...


3 Strategies to Grow Your Blog Audience

RISMEDIA, February 10, 2009-If your blog is already up and running, congratulations. Now, the real work begins. To truly enjoy the advantages of a popular real estate blog, develop your content in a regimented and strategic way to grow a highly relevant audience. The three simple ideas that follow can ...


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