Welcome!




Expand Your Education with These Courses from
A Consumer Advocate Approach to Real Estate: Course 1.
Expand your education through NAR's REALTOR® University: A Consumer Advocate Approach to Mortgages: Course 2.
Accredited Buyer's Representative.
Bundle 1: CIPS Core Course (US Version).
Bundle 2: CIPS Elective Courses (Non-US Version).

Business Development & Best Practices Archive


Better Homes and Gardens Rand Realty Summer Social Media Bootcamp an Asset to Agents and Clients

RISMEDIA, September 16, 2010—Better Homes and Gardens Rand Realty (BHG Rand Realty) sponsored an internal social media program this summer, which proved to be a great asset to its agents and their clients. ...


Ask the Experts – Designing for Traditional Web vs. Mobile Web

RISMEDIA, September 15, 2010—In the world of mobile marketing and technology, one of the questions that comes up when talking about a mobile Web solution is, “What’s the difference between what my website provider is offering and what a mobile ...


The ABC’s of Hiring a Great Manager

RISMEDIA, September 15, 2010—Great managers are defined by how they can grow an office’s bottom line—especially in these tougher times. Classifying your existing manager(s) is as easy as ABC—“A” managers grow an office’s net revenue by holding on to the top and mid-level producers, while at the same time recruiting ...


Tips to Put a Successful Prospect Marketing Plan in Place

RISMEDIA, September 14, 2010—What are you doing to prospect for new business? When I pose this question to brokers and agents, I usually don’t get a concise response. I usually hear a laundry list of things that agents are trying ...


Turn Individual Achievements into Multiple Sales – Broadcast Accomplishments to Past and Future Clients

RISMEDIA, September 14, 2010—Have you ever been shocked to see a property in your area get listed by a less qualified agent? This can be frustrating and demoralizing. You know your marketplace better than any other Realtor and your success proves it. When this occurs, you have an ignorant homeowner ...


Corporate Product Branding Key to Client Development and Referrals

RISMEDIA, September 14, 2010—When corporate product retailers develop a product and allow another company’s service added to the initial marketing product, it is called an umbrella or piggy back market branding. The strength of the initial product will enhance the umbrella company to develop its own business and service it ...


Competitive Differentiation: What Really Works

RISMEDIA, September 13, 2010—While all real estate companies claim to be “different than the rest,” to consumers, most real estate companies seem about the same. What’s more, today’s consumer is wiser and more demanding than ever. Armed with market information ...


Web Strategy Results – Tips to Differentiate Yourself in Today’s Marketplace

RISMEDIA, September 13, 2010—Web marketing continues to be a hot-button topic. There’s no doubt that given the attention being paid to this topic, this is the year to refocus, reinvent and retool your business. Those who do will no doubt ...


9 Body Language Do’s and Don’ts to Help You Win in the Business World

RISMEDIA, September 13, 2010—Today's business world is more competitive than ever. As the economy continues to struggle, competition for jobs, clients, sales—you name it—continues to be tight. If you're sure you've been saying all the right things, but you still can't get ahead, author Sharon Sayler suggests you consider what ...


HUD Home Warranty RESPA Guidance Answers Questions and Raises Them

RISMEDIA, September 11, 2010—On June 25, 2010, HUD issued guidance on the appropriate circumstances under which brokers and agents can be compensated on a per-transaction basis for selling home warranties under the Real Estate Settlement Procedures Act (RESPA). NAR and ...


How to Create Visionary Skill-Building Events

RISMEDIA, September 11, 2010—Keeping real estate agents focused on a regular basis is one of the biggest challenges leaders face. It is crucial, especially in today’s market that company leaders continually share their vision for their organization as well as inspire everyone to bring the vision to reality. Here, Darryl ...


Waiting to Exhale: How to Be the Expert in Tough Times

RISMEDIA, September 10, 2010—With the bulk of the subprime mortgage resets behind us as of early 2009, it may seem that the only direction to move is straight up toward recovery. Projections through 2012, however, show two more waves of ...


Learning to Sell in a Down Economy: 5 Tips to Help You Succeed

RISMEDIA, September 10, 2010—Everyone is selling something, but in today's difficult economic climate, not everyone is buying. The ultimate challenge for today's salespeople is finding a way to get their piece of the pie when companies have cut sales training ...


Setting Clear Expectations Helps Create a Streamlined Short Sales Approach

RISMEDIA, September 10, 2010—Anyone that works in the real estate industry knows that a short sale transaction can take months to be approved and closed. While short sale approvals can be completed in a short timeframe, the reality is that short sales usually take three to four times as long ...


Analyzing Your Web Strategy – Tips to Reach More Buyers as They Begin Their Home Search Online

RISMEDIA, September 9, 2010—According to the 2009 NAR Profile of Home Buyers and Sellers, 93% of first-time buyers start their home search online. While buyer’s agents may spend time and marketing dollars online, many fail to accurately measure these marketing ...


Our Latest News >>