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Business Development & Best Practices Archive


Position Yourself for Short Sale Success

RISMEDIA, December 30, 2009—Being a loan modification and short sale trainer for the last few years, I have heard numerous complaints about why agents dislike the short sale process and why they stay away from them. But as short sales continue to dominate the real estate landscape, it is crucial ...


The New Power Team – Merging Companies Is Positive Move in Tough Economy

RISMEDIA, December 30, 2009—The tough real estate market that we have experienced during the past year has caused real estate professionals across the country to look for ways to become the new powerhouse in their market. Here, Michael Pierson, President and Chairman, Prudential Rubloff in Chicago, Illinois discusses how the ...


Consider a Technology Audit – Get More for Your Money

RISMEDIA, December 28, 2009—While meeting with Realtors during the past several months, I have been doing a very informal survey regarding the software and hardware they are using. If they were willing to provide the information, I also inquired about their average monthly expenses for the technology or technology services. ...


Staying Top of Mind – Constant Communication Is Key

RISMEDIA, December 24, 2009—Constant communication between yourself and your clients is one of the easiest ways to create top-of-mind awareness. While real estate professionals across the board have numerous best practices in place to stay in front of their sphere of influence, Steve Brown, Executive Vice President, Crye-Leike Realtors discusses ...


MLS 5.0 – ‘Distribution Trumps Destination’

RISMEDIA, December 23, 2009—No one goes to just one website; most people go to many and most people have their favorite. If you go to HitWise.com and search for the top 20 real estate websites, you will find that the nature of real estate search on the Web is extremely ...


5 Leadership Tactics That Will Make 2010 a Pivotal Business Year

RISMEDIA, December 22, 2009—No doubt about it: 2009 has definitely been a tough year. You need to turn things around, and that means making some big changes in the very near future. Problem is, you’re not sure what they are. ...


5 Steps to Creating a Successful Marketing Plan

RISMEDIA, December 18, 2009—As a Master Business Coach, I often hear from my clients the following story: “I feel stuck in my business. I really love to help people, I am excellent in negotiations and contracts, but I really hate ...


Profiting in the Trough – What It Means to Your Succession Plan

RISMEDIA, December 18, 2009—“Adversity causes some men to break and others to break records” is a quote by William Ward that I believe is quite appropriate for our current market. We have a number of companies and agents doing quite well in what many consider difficult times. ...


The Right Mix: Home Warranty of America Uses Technology, Social Media and Agent Engagement to Create the Perfect Blend

RISMEDIA, December 19, 2009—If you’re looking for an example of how to mix technology and the human touch, look at Home Warranty of America (HWA). Using a careful blend of database technology, social media and video and agent engagement, HWA has successfully created a platform that gives the company the ...


4 Ways to Up Your Networking Ante at This Year’s Holiday Parties

RISMEDIA, December 17, 2009—It's that time of year again. Time for the annual company holiday party and all those other get-togethers that come with the holiday season. Maribeth Kuzmeski, founder of Red Zone Marketing, LLC, says that this year, in addition to the trays of tempting hor d'oeuvres and the ...


Rebranding through a Recession – How to Profit during the Hard Times

RISMEDIA, December 16, 2009—Rebranding in the midst of today’s market uncertainties may be an adventure that many real estate professionals are not willing to take. But Greg Rand, Managing Partner, Better Homes and Gardens Real Estate Rand Realty took the opportunity when he announced Better Homes and Gardens Real Estate ...


Build a Reputation, Build a Business – Align Yourself with a Successful Organization

RISMEDIA, December 15, 2009— Every real estate professional knows that a large part of their success depends on their reputation, which can be greatly affected by the organizations with which they align themselves. Here, Blair Allan, National Executive, Strategic Business Alliances at Bank of America discusses how a strategic business ...


7 Tips to Thrive This Holiday Season

RISMEDIA, December 12, 2009—Are you wondering how to survive this holiday season? Do you get caught up in the fast pace to the point of stress and exhaustion? What if, this year, you could create exactly what you ...


Those Days Are Gone – New Business Model Is the Name of the Game in 2010

RISMEDIA, December 12, 2009—As 2009 comes to an end, it is crucial for real estate professionals to prepare themselves for the future so they can hit the ground running in 2010. While the business model of the past no longer applies to today’s real estate market, Sherry Chris, President and ...


5 Keys to a Top-Performing, Consumer Real Estate Website

RISMEDIA, December 14, 2009—Ever try to search for a new home online? ...


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