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Business Development & Best Practices Archive


10 Questions to Ask Your Short Sale Certification Provider

RISMEDIA, September 8, 2010—There is a lot of buzz right now in the industry about short sales and making sure you are certified to handle the short sale transaction. Regardless of whether or not you actually want to do a ...


It’s a Manager’s Market, Not a Buyer’s or Seller’s Market – Tips to Lead Your Company to Success

RISMEDIA, September 8, 2010—Sellers will sell when they’re tired of staying. Buyers will buy when they’re ready. So the only thing left to control is your agents…and it’s up to you, the manager, to change the actions of your sales people now. ...


It’s a Manager’s Market, Not a Buyer’s or Seller’s Market – Tips to Lead Your Company to Success

RISMEDIA, September 8, 2010—Sellers will sell when they’re tired of staying. Buyers will buy when they’re ready. So the only thing left to control is your agents…and it’s up to you, the manager, to change the actions of your sales people now. ...


5 Ways to Use Mobile to Your Advantage

RISMEDIA, September 8, 2010—Since the launch of the weekly column, “Monday Morning Mobile,” featured in RISMedia’s Today’s Real Estate Advisor e-newsletter, and the “Life in Mobile” column in Real Estate magazine, it seems like everything I see and read about in the news has to do with how important mobile ...


Company Profile: Bank of America Home Loans Works with Real Estate Professionals to Offer Buyers a Better Purchase Experience

RISMEDIA, September 7, 2010—The housing market is showing signs of life. Historically low interest rates and greater home affordability in many areas are beginning to attract prospective home buyers to the market. And with a slow yet steady economic recovery, ...


5 Tips to Profit from the Clients You Already Have

RISMEDIA, September 7, 2010—According to an independent survey, 84% of home buyers would use the same real estate agent in the future. Unfortunately, memories fade over time, and the number that actually use the same Realtor again is dramatically lower. ...


The Secret to Real Estate Success: Wear a Red Shirt

RISMEDIA, September 7, 2010—There’s a story told about Andrew Carnegie, the steel industry magnate of the late 1800s and early 1900s. According to the story, Carnegie was in the process of inspecting one of his steel mills from a catwalk high above the work floor. As he moved around the ...


Exceeding Expectations, Pending Home Sales Rise 5.2%

RISMEDIA, September 3, 2010—Following a sharp drop in the months immediately after the expiration of the home buyer tax credit, pending home sales have modestly risen, according to the National Association of Realtors. ...


9 Killer Content Creation Ideas for Your Real Estate Blog or Website

RISMEDIA, September 2, 2010—What’s the number one absolute best way to get more organic traffic to your real estate blog, website or lead capture pages? ...


What International Home Buyers Want and What You Should Know

RISMEDIA, September 2, 2010—Thanks to some favorable conditions, like perceived value and affordability, international home buyers, especially from Canada, Mexico, China and India are eyeing the U.S. a bit more these days. Over 40% of the international home-buying transactions come from these four countries. And you can capitalize on these ...


No-Sweat Techniques to Build Your E-mail Marketing Contact List

RISMEDIA, September 1, 2010—E-mail marketing lists are a necessity in any real estate market for industry professionals who are serious about getting their name and message in front of as many people as possible. While building an e-mail marketing contact ...


The Key to Hyperlocal Marketing: Part 3 – The Fine Art of Real Estate Market Domination

RISMEDIA, September 1, 2010—With hyperlocal marketing, I would expect you to want to dominate your market, right? The three most important factors to real estate market domination are: ...


4 Reasons You’re Not Crushing It Right Now

RISMEDIA, August 31, 2010—Slow month? I’m sorry, slow year? As any agent knows, it’s tough out there in today’s housing market. But others around you are not only surviving, they’re thriving. So what is it that is keeping you ...


Branding: What Do You Want Your Customers to Say About You?

RISMEDIA, August 31, 2010—Ever wonder why businesses use online video? That was a survey question recently posed by PermissionTV.com, and the results may surprise you. By far, the number one reason cited by over 70% of respondents was increasing brand awareness. ...


Company Spotlight: Thinking Outside the Site – Coldwell Banker’s Social Media Strategy Keeps Consumers Coming Back for More

RISMEDIA, August 30, 2010—Resting on its laurels is not an option for 104-year-old brand Coldwell Banker. As real estate companies continue to become more aggressive with the latest technologies and social media platforms to keep in touch with consumers, Coldwell Banker is taking its foray into the future seriously. With ...


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