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Business Development & Best Practices Archive


Building Confidence in Today’s Market – Why Now Is a Good Time to Buy

RISMEDIA, December 1, 2010—Overcoming consumer confidence is a challenge that real estate professionals across the country face today. While today’s market represents one of the best real estate markets we have seen, buyers, sellers and tenants are more focused on the national news. Here, JB Goodwin, CEO of JB Goodwin ...


How to Guarantee Success as the World Changes around You

RISMEDIA, November 30, 2010—There are plenty of historical references to warriors burning their boats before they went into battle in enemy lands. The goal was to make sure everyone was committed and eliminate any thought of retreat. Do you get the sense that anyone is doing this in the real ...


Broker-Focused Collaboration: A Driver for Growth

RISMEDIA, November 29, 2010—Since joining ERA Real Estate in 2009, President and CEO Charlie Young has been focused on growing the brand and differentiating the company from its competition by offering systems, tools and services to help its brokers and agents find success. ...


Company Spotlight: HSA Home Warranty’s Offerings Power Top Century 21 Brokerage’s Property Management Division

RISMEDIA, November 23, 2010—When Northern Virginia-based Century 21 New Millennium—ranked number one in the Century 21 System—went looking for a new home warranty partner this summer, it found everything and more with HSA Home Warranty. ...


What Facebook Messages Mean for E-mail Marketers

RISMEDIA, November 23, 2010—(eM+C)—Facebook recently unveiled a messaging service called Messages, which combines traditional e-mail, instant messaging and cell phone text messages into one system, routing messages to whichever service is best for each individual. Facebook Messages is also designed to draw more of users’ time to the social networking ...


RREIN Broker Spotlight: Calcagni Associates Real Estate – Homegrown Solutions and a Nurturing Culture Fuel Success

Maria Patterson: Please tell us about the company’s history in the New Haven County, Connecticut, marketplace. ...


Real Estate Marketing Strategies: Are You a Salesperson or a Service Person?

RISMEDIA, November 20, 2010—Have you ever considered this question: When you are doing your real estate business, do you feel more like a "salesperson" or more like a “service person?” ...


Compensation of Losses for Deepwater Oil Spill

RISMEDIA, November 20, 2010—When BP’s oil spill reached the shores of Alabama in early June 2010, Realtors’ losses were not deemed eligible for compensation. Thanks to the joint efforts of eight Realtors in the area who were appointed to advocate for agents and brokers, several weeks of campaigning showed that ...


5 Points for Effective Leadership in Today’s Changing Market

RISMEDIA, November 18, 2010—Real estate professionals are playing a critical role in moving the housing market forward through these tough times. Consumers, investors, builders and lenders have turned to highly trained and skilled agents to represent their interests in transactions ...


5 Tips That Could Save Your Direct Mail Campaign

RISMEDIA, November 18, 2010—Are you worried that your direct mail campaign is stalling? Even though changes may be in store, you are probably closer to success than you ever imagined possible. By following the five tips below, you can save your direct mail campaign from disaster, and subsequently use this ...


William Pitt Sotheby’s International Realty Shares How They Have Thrived during the Economic Downturn

RISMEDIA, November 18, 2010—The last few years have been tough for many brokers across the United States. While some merely try to survive in this economy, many have found ways to thrive. Mergers and acquisitions have become quite common as a result of brokers trying to maintain profitability and grow ...


3 Tips for Running Effective Sales Meetings

RISMEDIA, November 17, 2010—While many things have changed in the real estate industry the past few years, one thing that seems to have remained constant is the Weekly Sales Meeting. For better or worse, sales meetings are still taking place at brokerages around the country. My guess is that there ...


Incoming NAR President Sees Challenges, Opportunities in 2011

RISMEDIA, November 16, 2010—Realtors are ready to meet the challenges of the coming year head-on, according to Ron Phipps, 2011 National Association of Realtors president. Phipps shared his perspective and insights into some of the key issues facing the real estate industry in the coming year during the 2010 REALTORS® ...


7 Strategies to Create a Social Networking Secret Sauce and Attract Good Leads and Referrals

RISMEDIA, November 15, 2010—So you’ve opened an account on Facebook. You’ve got a bunch of friends, including some past customers and clients. Your posts have been about interest rates, why now is a good time to buy, and your latest ...


Monday Morning Mobile: Enter to Mobile at Exit

RISMEDIA, November 15, 2010—As attendees of the 12th Annual Exit International Convention and Gala poured into Marsalis Hall at the Hyatt Regency in Dallas recently for the cocktail party and exhibitor launch, it was clear that mobile technology would have a big impact on the conference. The first 500 attendees ...


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