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Business Development & Best Practices Archive


To Tweet or Not to Tweet

RISMEDIA, November 14, 2009—While many real estate professionals believe that social networking by itself will help generate sales and lead them to success, this is only partially true. Here, Brian Wildermuth, president/owner, SharperAgent discusses how social networking is just one component of a real estate agent’s success. ...


Generation Y: Their Momentum Is Building

RISMEDIA, November 13, 2009—The next generation of real estate customers, at 74 million strong, is poised to enter their prime home-buying years. Generation Y, people born between 1980 and 1995, rivals the size and potentially the influence of their ...


Luxury Property Marketers Changing the Game – Blogs and Social Networking Become Essential

RISMEDIA, November 12, 2009—In this day and age of luxury property marketing, innovative agents have elevated the bar in reaching out for luxury home buyers. Dedicated property websites are not the highest form of ‘marketing art’, now the new trend is dedicated property blog sites combined with social networking.  ...


Heading to NAR? Don’t Miss Expert Panel on Maximizing Distressed Property Business Tomorrow

RISMEDIA, November 13, 2009—Top real estate executives and officials from around the country will convene to discuss Maximizing Distressed Property Business at this year’s RISMedia Power Broker Forum being held this Friday, Nov. 13 during the NAR Convention in San Diego. ...


Avoiding the 5 Detours on the Road to Success

RISMEDIA, November 10, 2009—Here at Buffini & Company we’ve coached over 50,000 people in a one-on-one capacity, and have dedicated ourselves to studying, researching and supporting people through the growth process. One thing I’ve noticed recently is that people are taking a step back and beginning to examine some of ...


Obama Signs Homebuyer Tax Credit Extension

RISMEDIA, November 9, 2009—President Barack Obama has approved the first-time homebuyer tax credit extension which will extend the tax credit until April 30, 2010. ...


Staying Up in a Down Market: Short Sales, Expireds & Price Reductions

RISMEDIA, November 9, 2009—Don’t miss a powerful RISMedia session during the NAR conference, geared specifically toward agents and led by Top 5 in Real Estate President & Co-founder Allan Dalton. This session will delve into making the most and becoming the most successful in dealing with short sales, expireds and price ...


How ‘The Golden Rule’ Affects Your Entire Business

RISMEDIA, November 9, 2009—Treating your clients the way in which you wish to be treated is an effective way to build trustworthy relationships with your clients. Here, Jim Dohr, president of Coldwell Banker Gundaker discusses how always treating your customer right will enable everything else to take care of itself.  ...


Professionalism of Providing Feedback

RISMEDIA, November 7, 2009—Taking the time to stage your home so that prospective buyers can envision themselves living in the space is a crucial part of getting your home sold. While a vast majority of sellers take their agents advice and declutter their homes before a showing, the feedback from a ...


Real Estate Marketing: Dominating a Niche Market

RISMEDIA, November 6, 2009—The ongoing financial crisis is changing the face of the real estate market, and although the media is fond of using terms such as “credit crunch,” and “credit crisis,” these are misnomers. A more appropriate term would be a “return to rational lending practices.” The effects of runaway ...


SNL Vet ‘Father Guido Sarducci’ to Perform at 14th Annual Power Broker Dinner

RISMEDIA, Nov. 5, 2009—Looking to bring some laughs to this year’s Power Broker Dinner, RISMedia has announced that Saturday Night Live veteran ‘Father Guido Sarducci’ a.ka. Don Novello, will serve as the featured entertainer for next week’s event. ...


6 Ways to Create a Culture of Gratitude in Your Organization

RISMEDIA, November 5, 2009—Here’s a question just in time for Thanksgiving: Does your organization encourage a culture of gratitude? Not in an obligatory (and fear-tinged), “In this economy you’d better be grateful just to have a job, buddy!” way, but in a, “Gee, I really appreciate my coworkers and the feeling ...


Marketing Strategies: 7 Powerful Tips to More Confidence

RISMEDIA, November 5, 2009—A client asked me recently how I would define confidence. I paused for a moment and replied, “Confidence is the inner knowing that you can achieve whatever you want.” What is your definition of confidence?  ...


5 Strategies to Keep Your Website in Tip-Top Shape – Part 1

RISMEDIA, November 4, 2009—As the Internet continues to evolve and more prospective buyers begin their home search on the Web, it is crucial that real estate professionals keep their website in tip-top shape. The following five tips will help you get on the right track toward giving buyers and sellers the ...


5 Questions You Must Ask to Make Sure Your Personal Brand Measures Up

RISMEDIA, November 3, 2009—Creating and maintaining a personal brand is crucial to finding success in today’s real estate market. While an elaborate personal logo and a catchy tagline are solid foundations for your personal brand, it is important that every contact you have with a consumer defines and reinforces your personal ...


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