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Business Development & Best Practices Archive


Company Profile – A Marketing Must

RISMEDIA, September 16, 2009—As chief information officer for Chantilly, Virginia-based Long & Foster Real Estate Inc., Michael Koval knows a thing or two about choosing effective technology for the company’s 13,700 sales associates. After a thorough due diligence process, Koval recently selected SharperAgent’s CRM (customer relationship management) program to add to ...


Taking Responsibility for Communication

“What we’ve got here is a failure to communicate. Some men you just can’t reach.” ...


Homeowners Increasingly Optimistic about the Future of the Real Estate Market

RISMEDIA, September 14, 2009—Four times a year, Zillow.com conducts a survey with Harris Interactive to get a pulse on how homeowners perceive the value of their own homes and their local real estate market. Our quest – to find out how realistic homeowners are about their own ...


Working the Foreclosure Market: Pre-Foreclosure Properties

RISMEDIA, September 10, 2009—With all the buzz about bank-owned homes—REO properties—in the mainstream media and trade press, the entire market of pre-foreclosure properties has become virtually invisible. ...


Recruit Experienced Agents Through Recruitment Process Outsourcing

Recruiting & the Advantages of RPO ...


Know the Market and Give Your Clients the Information They Deserve

RISMEDIA, September 9, 2009—Keeping up with the latest market trends as well as legislation and fiscal policy changes are crucial in order to stay ahead of the curve in today’s market. Here, Chason Ishii, President, Coldwell Banker Pacific Properties, Honolulu, Hawaii discusses how his company stays on top by keeping ...


Take Charge: Is Your Credit and Debt Profile Optimized?

RISMEDIA, November 14, 2009—Whether you’re looking for ways to dig out of your financial hole or ways to avoid getting into one, the importance of actively managing your credit and debt profile has never been greater. Americans have become well-versed in asset management but not necessarily liability management. Until recently, easy ...


Camp REinvent Launches Program to Help Real Estate Brokerages Reinvent Themselves

RISMEDIA, September 4, 2009—Due to overwhelming interest in the topic of reinvention and the need for real estate brokerages to seriously address seismic market shifts, PCMS Consulting announced the launch of it its second Camp REinvent coaching program. PCMS’ business development team is currently accepting reservations for a program which is ...


A Numbers Game: How to Get Prospective Buyers Off the Sidelines

RISMEDIA, September 2, 2009—Pricing a home at market value is one of the best ways to get a home sold, especially in today’s market when home buyers are looking for a deal. Here, Linda Sherrer, President and CEO, Prudential Network Realty explains why you have to play the numbers right ...


Marketing Strategies: How to Stay Positive No Matter What

RISMEDIA, September 2, 2009—Now more than any other time in our recent history, it is important that we find ways to stay positive no matter what. Why? Because your success depends on your mindset, not on the economy or on the marketplace. How do I know this to be a ...


The Principles of Negotiation

RISMEDIA, September 1, 2009—A survey of buyers and sellers of real estate revealed that, from their point of view, one of the most valuable services real estate practitioners provide is our ability to negotiate on their behalf. From my experience, it appears that, in many cases, the clients are getting ...


A Terrific Time to Buy

RISMEDIA, August 29, 2009-The $8,000 first-time home buyer tax credit along with record low interest rates, numerous tax credits as well as a housing inventory that is going to take some time to shrink, now is a terrific time to get into the real estate market. Whether you are looking ...


Three Ways to Compound Your Marketing

RISMEDIA, November 16, 2009-Can you recall lessons you've learned about the power of compound interest? I do. I can still remember my high school teacher showing charts of what happened to money when interest compounded from period-to-period over time. Here are two definitions for the word "compound": ...


Recruiting Experienced Agents – What’s Your Strategy?

Plan on Filling Your Recruiting Funnel - By Phone! ...


Marketing Strategies: Procrastination and the Fear of Failure

RISMEDIA, August 27, 2009-Did you know that 9 out of 10 business owners suffer from procrastination at some time in their career? Most of the time they are puzzled by this pattern and they often stay stuck in procrastination for weeks, months and sometimes years, not understanding what is going ...


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