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Business Development & Best Practices Archive


The Key to Hyperlocal Marketing: Part 3 – The Fine Art of Real Estate Market Domination

RISMEDIA, September 1, 2010—With hyperlocal marketing, I would expect you to want to dominate your market, right? The three most important factors to real estate market domination are: ...


4 Reasons You’re Not Crushing It Right Now

RISMEDIA, August 31, 2010—Slow month? I’m sorry, slow year? As any agent knows, it’s tough out there in today’s housing market. But others around you are not only surviving, they’re thriving. So what is it that is keeping you ...


Branding: What Do You Want Your Customers to Say About You?

RISMEDIA, August 31, 2010—Ever wonder why businesses use online video? That was a survey question recently posed by PermissionTV.com, and the results may surprise you. By far, the number one reason cited by over 70% of respondents was increasing brand awareness. ...


Company Spotlight: Thinking Outside the Site – Coldwell Banker’s Social Media Strategy Keeps Consumers Coming Back for More

RISMEDIA, August 30, 2010—Resting on its laurels is not an option for 104-year-old brand Coldwell Banker. As real estate companies continue to become more aggressive with the latest technologies and social media platforms to keep in touch with consumers, Coldwell Banker is taking its foray into the future seriously. With ...


When it Comes to Branding, Get Real

RISMEDIA, August 28, 2010—The term branding is certainly no stranger to the real estate industry. But in 2010, the concept of branding has evolved…because America has evolved. As economist John Tucillo recently said at RISMedia’s Social Media Summit, the number ...


Flexibility and Action – A Recipe for Success

RISMEDIA, August 28, 2010—Staying flexible while continuing to grow is one of the biggest challenges real estate professionals are facing in today’s market. But, as the real estate market continues to change and evolve, it is crucial for business owners to be able to implement changes quickly. Here, Steve Fogarty, ...


12 Ways to Create Job Connections in a Virtual World

RISMEDIA, August 28, 2010—Finding a job in today’s job market can be like conquering a new frontier for many job seekers. With the unemployment rate still over 9%, the job market has been flooded with tons of competition for job seekers—many of whom are experiencing a culture shock when they ...


One Landing Page Does Not Fit All

RISMEDIA, August 27, 2010—You’ve got a great website and plenty of on- and offline marketing funneling leads to it. But you’re finding your visitors are abandoning your site quickly, and page views and time spent on your site are low. What can you do to convert more of those visitors? ...


Using Media to Build Relationships

RISMEDIA, August 27, 2010—Staying up-to-date with the latest technology is crucial for real estate professionals looking to find success in today’s market. Here, Barbara Mann, broker/owner of RE/MAX Realty Consultants in Greensboro, North Carolina discusses how her company is taking advantage of social media in order to build lasting relationships ...


Acquisitions: A Look at Strategies in the Current Economy

RISMEDIA, August 26, 2010—Acquiring companies in today’s economy is an important question that needs to be examined closely, even for companies historically inclined to grow through acquisition. In this month’s Power Broker Roundtable, industry leaders Ron Peltier and Dan Elsea ...


Considering New Construction? Top 5 Tips for Buying a Newly Built Home

RISMEDIA, August 26, 2010—Newly built homes, often in recently developed communities, are regaining popularity and are more affordable than in years past. New homebuilders are using desirable, open floor plans and are helping buyers get into new homes despite the ...


Company Spotlight: In Need of a Little TLC

RISMEDIA, August 25, 2010—Despite the fact that many believe the real estate market’s already hit rock bottom, the number of foreclosures in the U.S. is still high. While the situation is tough for some, foreclosure properties still represent a unique opportunity for many first-time home buyers, move-up buyers looking for ...


The Missing Link in Lifestyle Search

RISMEDIA, August 24, 2010—A few weeks ago I came across an article where a broker was touted for going beyond the sale of a home and focusing on the lifestyle needs of their clients. I was hooked until I finished ...


Weekly Video Tip: Video Trends

RISMEDIA, August 24, 2010—Someone once said that measuring the results of advertising was like trying to nail jelly to the wall. In other words, very difficult and frustrating, if not impossible. But that was before the Internet. ...


Global Market Represents Golden Opportunity

RISMEDIA, August 24, 2010—In today’s global economy, more and more Realtors® are serving buyers from around the world. Last year, according to the National Association of Realtors® (NAR), 23% of Realtors served international clients, and 12.5% experienced an increase in foreign clientele. ...


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