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Business Development & Best Practices Archive


5 Tips That Could Save Your Direct Mail Campaign

RISMEDIA, November 18, 2010—Are you worried that your direct mail campaign is stalling? Even though changes may be in store, you are probably closer to success than you ever imagined possible. By following the five tips below, you can save your direct mail campaign from disaster, and subsequently use this ...


William Pitt Sotheby’s International Realty Shares How They Have Thrived during the Economic Downturn

RISMEDIA, November 18, 2010—The last few years have been tough for many brokers across the United States. While some merely try to survive in this economy, many have found ways to thrive. Mergers and acquisitions have become quite common as a result of brokers trying to maintain profitability and grow ...


3 Tips for Running Effective Sales Meetings

RISMEDIA, November 17, 2010—While many things have changed in the real estate industry the past few years, one thing that seems to have remained constant is the Weekly Sales Meeting. For better or worse, sales meetings are still taking place at brokerages around the country. My guess is that there ...


Incoming NAR President Sees Challenges, Opportunities in 2011

RISMEDIA, November 16, 2010—Realtors are ready to meet the challenges of the coming year head-on, according to Ron Phipps, 2011 National Association of Realtors president. Phipps shared his perspective and insights into some of the key issues facing the real estate industry in the coming year during the 2010 REALTORS® ...


7 Strategies to Create a Social Networking Secret Sauce and Attract Good Leads and Referrals

RISMEDIA, November 15, 2010—So you’ve opened an account on Facebook. You’ve got a bunch of friends, including some past customers and clients. Your posts have been about interest rates, why now is a good time to buy, and your latest ...


Monday Morning Mobile: Enter to Mobile at Exit

RISMEDIA, November 15, 2010—As attendees of the 12th Annual Exit International Convention and Gala poured into Marsalis Hall at the Hyatt Regency in Dallas recently for the cocktail party and exhibitor launch, it was clear that mobile technology would have a big impact on the conference. The first 500 attendees ...


8 Traits to Boost Your Social Quotient and Your Business

RISMEDIA, November 13, 2010—In a social business world, embracing collaborative leadership skills and competencies can make a big difference in how organizations stay ahead of the competition. Now, more than ever, effective communication—both online and offline—can make or break a ...


5 Steps to Making Google Part of Your Lead Gen Team

RISMEDIA, November 13, 2010—Having a Web presence is half the battle in any real estate market. However, if your website isn’t generating leads and reaching your clients, you may need to change a few things so that your website can work for you. Here, Cary Sylvester, Executive Director of Technology ...


Out of Sight, Out of Mind: How Effective Use of a Contact Management System Can Keep You Top of Mind with Clients and Prospects

RISMEDIA, November 13, 2010—Today more than ever, it is important to stay in touch with current, past and future buyers and sellers and your personal sphere of influence—and have a system and personal marketing plan to accomplish that. If you’re not managing your real estate career and your real estate ...


Born to Lead – Ron Phipps Steps in as 2011 NAR President

RISMEDIA, November 12, 2010—Part realist, part philosopher, but true believer through and through, Ron Phipps brings a strong mix of hands-on leadership and long-term vision to his role as 2011 president of the National Association of Realtors® (NAR). Principal broker at Phipps Realty in Warwick, Rhode Island, Phipps grew up ...


3 Tips to Effectively Manage Your Time

RISMEDIA, November 11, 2010—The person who coined the phrase "time is money" must have been a sales rep paid on commission. In the real estate profession, the old cliché rings true: if you’re not talking to a prospect or client, ...


RREIN Broker Spotlight: Coach Realtors – A Legacy of Success

Maria Patterson: Please tell us about the company’s history. ...


3 Ways Businesses Can Maximize Success with Social Media

RISMEDIA, November 8, 2010—The explosion of the Web and social media is the fastest change in human history. No longer are people passively listening and viewing advertisements; now they are “tweeting” and posting their opinions on Facebook and other social media sites. For small businesses, social media’s ever-emerging presence is ...


Meeting the Demands of Consumers’ Home-Search Needs

RISMEDIA, November 6, 2010—Consumers have been searching for homes based on lifestyle for many years. But with the growing trend of prospective buyers looking to the Internet to begin their home search, it is crucial that we get back to the basics when considering lifestyle search and how it best ...


Getting Your E-mail Marketing Campaigns in the Google Priority Box

RISMEDIA, November 5, 2010—Google recently introduced Gmail Priority Inbox, which is great in theory, but is based on algorithms having to do with replies as opposed to abstract decision making. Essentially, it splits a user’s inbox into three sections: important and unread; starred; and everything else. Gmail’s servers prioritize based ...


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