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Business Development & Best Practices Archive


An Event Not to Be Missed – Recharge at This Year’s Leadership Conference

RISMEDIA, July 20, 2009-Foreclosures, short sales and working with expired listings will be in focus this year at RISMedia's Top 5 in Real Estate Network Leadership Conference, Sept. 9-10 at the historic Roosevelt Hotel in New York City. Our panels of ...


How Much Value Do You Provide Your Clients?

RISMEDIA, July 13, 2009-Spartanburg, South Carolina-based Realtor Maria Tascon has two important things in her arsenal: her Keller Williams systems and her membership in the Lowe's REALTOR® Benefits program. ...


Use Social Media to Your Advantage, but Beware the Pitfalls

RISMEDIA, July 13, 2009-Social media is, and has been, exploding as a way for people to stay connected, market services and generally communicate with each other. Although a supporter/proponent for Realtors to embrace social media-for the benefits provided in marketing or staying in touch with customers or clients-there are also ...


Corporate Relocation Responds to the Economy

RISMEDIA, July 9, 2009-It would be difficult to find any segment of U.S. business unaffected by the economy to some greater or lesser degree. There is a veritable spider web of interconnectedness when it comes to one segment of the workforce ...


A Brilliant Recipe – More Clients, in Less Time

RISMEDIA, July 9, 2009-Peoria, Illinois-based Traders Realty jumped in with both feet, so to speak, in January 2008, when it decided to make a company-wide switch from its own in-house client follow-up program to The Personal Marketing Company's (TPMCO) ProPowerTM Client Follow-up program. This was the first of several marketing ...


Smart Investments in a Tough Market

RISMEDIA, July 9, 2009-When you ask Top 5 Member Sandra Simmonds from Orlando, Florida, what type of marketing is most effective with consumers, she would undoubtedly respond with interactive tools. "Interactive tools give [consumers] instant results. Consumers today are very spoiled with how quickly they can get information and responses. ...


Foreclosure Fundamentals – Going with the Pitch

RISMEDIA, July 8, 2009-Baseball can be a humbling game. Few other occupations reward failure so handsomely. The best hitters-those who fail 70% of the time-earn millions of dollars a year.  I was fascinated watching my son's Little League coach try to ...


Gaining Elite Status Within the Industry

RISMEDIA, July 8, 2009-What does it take to elevate your career in a market like today's? Is it recognizing the challenges and being intuitive enough to defeat them? Or is it brushing up on your technology skills to help streamline your business? For Top 5 Member Karen Stroub, it's a combination ...


When the Goin’ Gets Tough – Find Some Calm, Get Organized

RISMEDIA, July 8, 2009-(MCT)-Question: Things are very hectic for me at work, with lots of different responsibilities and projects. I actually think I have enough time to get everything done, but I just lose track of things and feel overwhelmed by them. ...


Top 5 Heads Back to Cali – Find Out What the ‘Top 5′ Difference Is All About

RISMEDIA, July 6, 2009-Top producing agents in Orange County shouldn't miss "The 90-Minute Solution," a FREE educational seminar presented by The Top 5 in Real Estate Network(R) on Tuesday, July 7, and Wednesday, July 8. Top 5 President and Co-Founder ...


Become the Real Estate Firm of the Future, Today

RISMEDIA, July 6, 2009-It would be really easy to blame the market for all our problems. I hear many real estate brokers saying, "Lower transaction volume, lower average sales price, higher commission splits, lower commission dollars and tight credit are just about to drive me out of business." Our real estate ...


Standing Out, Bringing Business Up

RISMEDIA, July 6, 2009-When it comes to finding a solution for automating your business, tracking buyer and seller activity, and making the real estate process easy for clients, many professionals might perceive this to be a costly endeavor. Those same professionals would love that upper hand in a challenging market. Others ...


How Real Estate Agents Can Generate Quality Leads Inexpensively

RISMEDIA, July 3, 2009-After writing an article recently about ranking lead quality, I received many questions about joint venture relationships. In the article, I ranked joint venture leads as being the second-best lead you could generate. ...


Sending the Right Message to Consumers

RISMEDIA, July 3, 2009-Today's real estate market is a price-driven market, so it's understandable that if a property is not priced right, prospective home buyers will drive right by. As homeowners have the luxury of looking at many homes and comparing others ...


What Must We Do to Restore Consumer Confidence?

RISMEDIA, July 1, 2009-Some of you may remember a few years back when a Harris Poll survey found that REALTORS(R) were named among the Top 12 Most Trusted Professionals in America. This was several notches below nurses, doctors and pharmacists, ...


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