Welcome!




Expand Your Education with These Courses from
Becoming a Successful Sales Professional: Skills for Sales Success: Part One.
Business Creation - Prospecting: Skills for Sales Success: Part Three.
The Psychology of Consultative Selling: Skills for Sales Success: Part Four.
Customer Relationship Building: Skills for Sales Success: Part Seven.
Bundle 3: CIPS Institute (US Version).

Business Development & Best Practices Archive


How to Turn Open Houses Into Closed Business

RISMEDIA, October 16, 2009—Maggie Simpson of Washington, D.C., no longer asks open house visitors to sign in, yet she regularly signs up “hundreds of prospects.” 


Business Lessons for Agents: Zero to Billionaire in 22 Years

RISMEDIA, October 15, 2009—Wayne Huizenga, who is the former owner of the Miami Dolphins, achieved billionaire status in just 22 years. He started out in 1962, borrowing $5,000 from his father-in-law. He used the borrowed funds to buy a used garbage truck and a list of 20 customers. He would haul ...


Re-Energize Your Burned Out Workforce – 9 Leadership Strategies to Boost Morale

RISMEDIA, October 15, 2009—There’s no doubt about it: the past year or so has been a lean time for most companies. And while there’s hope that the worst (economically speaking) might be behind us, we aren’t out of the woods yet. The dark days of the recession have spawned a troubling ...


Checklist for Natural Search Engine Rankings, Part II

RISMEDIA, October 14, 2009—Although no search engine optimization company can guarantee first-page rankings outside of pay-per-click, there are strategies that can help your site have the best chance of ranking high on the search engines. Here are the remaining 10 points in my 15-point checklist to ensure that your website is ...


Changing Recruiting Strategies to Bolster Sales: How to Hire Agents Who Will Produce

RISMEDIA, October 13, 2009—As the real estate market continues to shift, recruiting strategies must be constantly evolving so that real estate professionals are always bringing agents who will produce into their office. While some markets that have remained strong throughout the ...


Expanding When Others Cut Back

RISMEDIA, October 12, 2009—At a time when most real estate companies were cutting back, Doug Radford, founder of Realty Executives Exceptional Realtors in Northern New Jersey, was following a different path and expanding his company. Being able to offer his Realtors the tools they needed to be successful in today’s market ...


Mortgage Modification Program Hits Goal Ahead of Schedule

RISMEDIA, October 12, 2009—Almost one month ahead of a November 1, 2009 benchmark set earlier this year, the U.S. Department of the Treasury and U.S. Department of Housing and Urban Development (HUD) announced a new milestone of more than 500,000 trial loan modifications in progress under the Making Home Affordable program.  ...


Being True to Your Brand Online

RISMEDIA, October 10, 2009—Making good marketing decisions is one key way to stay successful in today’s real estate market. While the online world has opened a new venue of opportunity for marketers everywhere, it is critical to know how to target the right audience with the right message. Here, Wendy ...


Mergers and Acquisitions – Focus on the Marathon, Not the Sprint

RISMEDIA, October 8, 2009—When working with mergers and acquisitions, it is important to have a transition plan in place before the actual transaction takes place. The entire process must be focused on the agent’s needs so that productivity and profitability are the end results. Here, Craig Owen, Vice President, Willis Management, ...


The Future of the Virtual Culture

RISMEDIA, October 8, 2009—In my ongoing series about the virtual culture, I’d like to write about what I see as its future. This article is going to be based on the assumption that the economy will continue to improve and by doing so the state of our industry will also continue ...


How Real Estate Agents Can Use Bonuses and Incentives to Get More Clients and Sell More Homes

RISMEDIA, October 7, 2009—You've probably seen countless infomercials that include one or more special bonuses if you purchase the product being advertised. Here are a few examples for you to consider:  ...


Recruiting the Agent of the Future

RISMEDIA, October 6, 2009—Recruiting agents today can be challenging, however, recruiting quality real estate agents should be your company’s number-one priority. Recruiting quality agents is the fastest way to increase market share and to generate revenue. In addition, today’s changing market provides the best recruiting opportunity we have seen in 10 ...


Where Are All the REOs?

RISMEDIA, October 5, 2009—Certain things in life are simply meant to be mysteries. There are ages-old philosophical questions that have kept philosophers busy for millennia: What is the sound of one hand clapping? If a tree falls in the forest and no one is there, does it still make a ...


4 Ways Real Estate Professionals Can Use Zillow.com

RISMEDIA, October 5, 2009—Zillow is a media site, or a marketing platform that real estate professionals can utilize to connect with buyers, sellers, and each other. Each month more than 8 million users come to Zillow with one common interest, real estate. ...


EXIT Realty Announces Alliance with EcoBroker International

RISMEDIA, October 5, 2009—The green real estate movement is today’s mantra for everything from energy-efficient appliances and toxin-free building materials to all-natural cleaning supplies or water-saving products. Everywhere we turn, marketing screams for our lives to “go green.” Whether it’s the bag you pack your groceries in, separating ...


Our Latest News >>