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Business Development & Best Practices Archive


10 Ways Real Estate Investors Can Take Advantage of Today’s Market and Build Wealth

RISMEDIA, November 5, 2010—As co-president of Dallas-based HomeVestors of America, Inc., one of the leading buyers of houses in the U.S., David Hicks is often asked for advice based on the company’s 15-year track record helping investors buy and sell “ugly houses.” With just under 200 franchises in 33 ...


Tips, Time Savers and Hope for the Over-Connected

RISMEDIA, November 4, 2010—Have you ever felt that with every new communication technology you employ you get more work? You’re not alone. Here are a few quick tips from HWA’s online guru to help you take back some of that ...


Recruiting Experienced Agents – A FSBO Campaign for Brokers

RISMEDIA, November 4, 2010—Many brokers have spent time teaching their agents how to go after FSBO’s. The first thing that the agent needs to understand is that prospecting FSBO’s is a lot of work and, therefore, requires a strong commitment. The second thing is that they must work to earn ...


From Concept to Practice – Implement a Mobile Marketing Strategy into Your Business

RISMEDIA, November 4, 2010—While I spend a lot of time in this column talking about technology and how it can be used to benefit real estate agents and agencies, rarely have we looked at how to take the concept and turn it into practice. This month, let’s look at some ...


Heading to New Orleans? 2 Days until RISMedia’s Power Broker Forum at NAR

RISMEDIA, November 3, 2010—Real estate professionals are well aware of the fact that today’s consumers are increasingly turning to the Internet to find information. With the ease at which information can be found, real estate professionals must continue to think ...


NAR Pulse: This Week’s Top Stories from the NATIONAL ASSOCIATION OF REALTORS

RISMEDIA, November 3, 2010—This week’s headlines from the NATIONAL ASSOCIATION OF REALTORS® include: Social Media for REALTORS®: Blogging product now available at-cost from NAR’s Right Tools, Right Now initiative; educational opportunities available from NAR’s REALTOR Benefits® Program; and don’t miss the newly expanded NAR booth #1119 at the REALTORS® Conference ...


Leadership, Recruitment, Training and Growth Opportunities Lay Foundation for Successful Agent Retention

RISMEDIA, November 3, 2010—What are the critical factors that contribute to the retention of top producing real estate agents? Why are some managers able to consistently recruit and retain quality agents, while others have a revolving door? Excessive personnel turnover is not only unhealthy for the morale of a sales ...


4 Steps to Create Powerful Website Engagement Points That Will Connect with Buyers and Sellers

RISMEDIA, November 2, 2010—A key element to any website strategy is having calls to action (engagement points) sprinkled strategically throughout your site. Your website should immediately “connect” to the people that visit so that they feel they have come to ...


RREIN Broker Spotlight: Prudential Americana Group – Serious about Business, Serious about Success

Maria Patterson: How did your career at Prudential Americana Group evolve? ...


Monday Morning Mobile: From Concept to Practice

RISMEDIA, November 1, 2010—While we spend a lot of time on Monday mornings talking about technology and how it can be used to benefit real estate agents and agencies, rarely have we looked at how to take the concept and turn it into practice. This week, let’s look at some ...


Who’s Speaking at RISMedia’s Power Broker Forum at NAR?

RISMEDIA, November 1, 2010—RISMedia’s 15th Annual Power Broker Forum is this Friday…and it’s not to be missed! At RISMedia’s 15th Annual Power Broker Forum—Information Share = Market Share—to be held during the NAR Conference and Expo, top brokers will dissect the topic, “Information Share = Market Share.” ...


Point2′s Saul Klein Featured in Groundbreaking New Social Media Bestseller

RISMEDIA, November 1, 2010—Point2 announced the participation of Saul Klein, senior vice president, Point2, in industry veteran Allan Dalton’s critically acclaimed new book, Leveraging Your Links – How to Do More Business Off- and Online, a guide to developing a business-building social media marketing strategy. ...


Standing Up to Negativity: How to Counter Media Reports

RISMEDIA, October 30, 2010—As the saying goes, no news is good news. But unfortunately, there’s lots of news about real estate these days—most of it bad. From rising foreclosure rates to dismal post-tax credit reports, media headlines continue to be ...


The Value of Corporate Citizenship in Today’s Economy

RISMEDIA, October 30, 2010—While real estate professionals across the country are doing everything they can to keep their companies profitable, many have placed their charitable giving on hold. But, it is important to note that being a good corporate citizen is more important than ever. Michelle Nixon-Watson, marketing specialist with ...


Keeping Up with Consumers’ Needs – Real Estate Search becomes More about People, Less about Data

RISMEDIA, October 29, 2010—For the average home buyer, these days, there’s certainly no shortage of data. It’s pretty easy to find out the square footage and/or room sizes on just about any home for sale. But what about all the other things that make a decision to move so important? ...


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