Welcome!




Expand Your Education with These Courses from
Becoming a Successful Sales Professional: Skills for Sales Success: Part One.
At Home with Diversity.
BPOs: The Agent's Role in the Valuation Process.
Bundle 2: CIPS Elective Courses (Non-US Version).
Bundle 2: CIPS Elective Courses (US Version).

Business Development & Best Practices Archive


7 Real Estate ‘Squeeze Page’ Lead-Capture Ideas

RISMEDIA, October 25, 2010—Whether it’s right or wrong, it’s our belief that real estate squeeze pages (single pages that capture leads) crush the traditional “branded” website (you know the ones that are basically a flyer touting how great you are). We understand that in most instances (not always) you still ...


Op-Ed: Botox for the Mind – Now’s the Time to Reinvent Yourself from the Inside Out

RISMEDIA, October 25, 2010—As a result of the state of the economy, many plastic surgery wannabes are opting for less invasive procedures such as fillers, Botox and laser treatments. We’ve spent millions of dollars on reinventing our outsides, and now many of us are dealing with how to reinvent the ...


The Perfect Partnership – Zillow, Yahoo! Real Estate Team Up to Offer Agents an Opportunity to Get More Views on Listings in Less Time

RISMEDIA, October 23, 2010—Already major players in the real estate space individually, Zillow and Yahoo! Real Estate recently announced a partnership through which Zillow will power Yahoo! Real Estate’s listings and also work as the advertising team for both sites, respectively. Given the size of this partnership, will this bring ...


Real Estate Experts Discuss What They Would Do to Improve the Real Estate Industry if They Had a Magic Wand

RISMEDIA, October 22, 2010—At one time or another, everyone has found themselves in situations where they have regretted wishing for something because of a bad outcome. But what would you wish for if you were given a magic wand today ...


The Aging Agent Population and Its Implications on the Real Estate Industry

RISMEDIA, October 21, 2010—Stefan Swanepoel, noted expert on real estate business trends and social media was the keynote speaker at the recent Council of Multiple Listing Services (CMLS) annual conference in Chicago. Within the first 20 minutes, Swanepoel imparted one very important statistic—the age of real estate agents nationwide. ...


Honesty and Integrity are Critical Components in Today’s Real Estate Industry

RISMEDIA, October 21, 2010—I recently spent time with an amazing group of Coldwell Banker agents who came to our corporate office to provide us with a sense of the challenges they and consumers are facing today. I was inspired by Cindy Yoder of Coldwell Banker Vinson Chase in Modesto, California. ...


Using Virtual Tours to Generate Leads

RISMEDIA, October 21, 2010—One of the biggest challenges for a real estate professional is to find prospects to work with. We market ourselves in many different ways looking for leads all the time. A lead could be a free tip from a friend that someone is looking to buy or ...


Content is King – Find Out Why at RISMedia’s Power Broker Forum at NAR

RISMEDIA, October 20, 2010—It is hard not to notice what consumers want these days: information. They crave it. Gone are the days when real estate professionals held tight to property details and neighborhood information. Now, any consumer can find that ...


Ensure That Leadership is Part of the DNA of Your Organization

RISMEDIA, October 20, 2010—As a REALTOR® association executive, you are not only responsible for the constant improvement of your personal leadership skills, but also for the growth and cultivation of your volunteer leaders. You are responsible for inculcating in the mind of the novitiate volunteer, not only the traits, characteristics ...


A Smooth Transition – Baird & Warner Chooses Google Apps to Enable Growth and Mobility

RISMEDIA, October 18, 2010—Family owned and operated since 1855, Baird & Warner is one of the oldest residential real estate brokerages in the nation, with 26 branch offices servicing more than 300 communities throughout northeastern Illinois. Baird & Warner provides a full range of services for consumers including residential sales, ...


Taking the Mystery out of Marketing Services Fees

RISMEDIA, October 18, 2010—The Dilemma and Opportunity ...


Taking Chances in Today’s Market – Open Doors and Find Success

RISMEDIA, October 18, 2010—While today’s economy and real estate market have many real estate professionals and architects closing up shop, it has also provided numerous opportunities for those looking to take advantage of any open doors that pop up along the way. Not one to let  ...


Taking Chances in Today’s Market – Open Doors and Find Success

RISMEDIA, October 18, 2010—While today’s economy and real estate market have many real estate professionals and architects closing up shop, it has also provided numerous opportunities for those looking to take advantage of any open doors that pop up along the way. ...


5 Ways to Prepare for a Breakout Success

RISMEDIA, October 16, 2010—Today’s challenging market has proven to be a career-defining opportunity for real estate agents looking to stay ahead of the competition. Agents who understand that real estate is a marketing business have taken the first step toward finding success in today’s market. Robb Murry, chief marketing officer, ...


6 Powerful Prospecting Tips That Will Help Grow Your Business

RISMEDIA, October 16, 2010—Why is it that some real estate agents consistently earn a large annual income while other agents, putting in the same hours, selling the same products and trained by the same sales manager struggle each month financially to make ends meet? The answer to this question is ...


Our Latest News >>