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Business Development & Best Practices Archive


Expanding When Others Cut Back

RISMEDIA, October 12, 2009—At a time when most real estate companies were cutting back, Doug Radford, founder of Realty Executives Exceptional Realtors in Northern New Jersey, was following a different path and expanding his company. Being able to offer his Realtors the tools they needed to be successful in today’s market ...


Mortgage Modification Program Hits Goal Ahead of Schedule

RISMEDIA, October 12, 2009—Almost one month ahead of a November 1, 2009 benchmark set earlier this year, the U.S. Department of the Treasury and U.S. Department of Housing and Urban Development (HUD) announced a new milestone of more than 500,000 trial loan modifications in progress under the Making Home Affordable program.  ...


Being True to Your Brand Online

RISMEDIA, October 10, 2009—Making good marketing decisions is one key way to stay successful in today’s real estate market. While the online world has opened a new venue of opportunity for marketers everywhere, it is critical to know how to target the right audience with the right message. Here, Wendy ...


Mergers and Acquisitions – Focus on the Marathon, Not the Sprint

RISMEDIA, October 8, 2009—When working with mergers and acquisitions, it is important to have a transition plan in place before the actual transaction takes place. The entire process must be focused on the agent’s needs so that productivity and profitability are the end results. Here, Craig Owen, Vice President, Willis Management, ...


The Future of the Virtual Culture

RISMEDIA, October 8, 2009—In my ongoing series about the virtual culture, I’d like to write about what I see as its future. This article is going to be based on the assumption that the economy will continue to improve and by doing so the state of our industry will also continue ...


How Real Estate Agents Can Use Bonuses and Incentives to Get More Clients and Sell More Homes

RISMEDIA, October 7, 2009—You've probably seen countless infomercials that include one or more special bonuses if you purchase the product being advertised. Here are a few examples for you to consider:  ...


Recruiting the Agent of the Future

RISMEDIA, October 6, 2009—Recruiting agents today can be challenging, however, recruiting quality real estate agents should be your company’s number-one priority. Recruiting quality agents is the fastest way to increase market share and to generate revenue. In addition, today’s changing market provides the best recruiting opportunity we have seen in 10 ...


Where Are All the REOs?

RISMEDIA, October 5, 2009—Certain things in life are simply meant to be mysteries. There are ages-old philosophical questions that have kept philosophers busy for millennia: What is the sound of one hand clapping? If a tree falls in the forest and no one is there, does it still make a ...


4 Ways Real Estate Professionals Can Use Zillow.com

RISMEDIA, October 5, 2009—Zillow is a media site, or a marketing platform that real estate professionals can utilize to connect with buyers, sellers, and each other. Each month more than 8 million users come to Zillow with one common interest, real estate. ...


EXIT Realty Announces Alliance with EcoBroker International

RISMEDIA, October 5, 2009—The green real estate movement is today’s mantra for everything from energy-efficient appliances and toxin-free building materials to all-natural cleaning supplies or water-saving products. Everywhere we turn, marketing screams for our lives to “go green.” Whether it’s the bag you pack your groceries in, separating ...


InstanetForms Now Available to Realtors in California

RISMEDIA, October 5, 2009—Instanet Solutions and Advanced Real Estate Solutions, a wholly owned subsidiary of the Silicon Valley Association of Realtors® (SILVAR), has announced that they have reached a long-term agreement that will provide SILVAR members and other local Realtors with access to PRDS Forms, via InstanetForms, as a member ...


Work Your Sphere of Influence to Your Advantage

RISMEDIA, October 3, 2009—Working your sphere of influence is one of the easiest ways to stay productive in any real estate market. Everyone has a sphere of influence and staying in touch with yours could you help you stay at the front of the pack. George Wallace, Broker/owner at Coldwell Banker ...


Company Profile: Tools Essential for Survival

RISMEDIA, October 2, 2009—As one of the top producers in Daytona, Florida, Aswin Suri expects nothing less than a smooth process—whether it’s for his clients or from his vendor partners. That’s the very reason why he selected Lowen Sign Company to fulfill his real estate sign needs.  ...


Foreclosure Fortune-telling – Adjust for Your Success

RISMEDIA, October 1, 2009—It’s clear there are many more foreclosures in the real estate market’s future and we don’t need a fortune-teller to enlighten us on that score. What we do need, however, is to know the level of foreclosures being forecast over the next few years, as this will likely ...


How Real Estate Agents Can Get Rich

RISMEDIA, September 30, 2009—Too many real estate agents work 50 to 60 hours a week, week-after-week, without anything to show for it. People can say what they want about us and our profession, but one thing is for sure- we work our tales off.  ...


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