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Business Development & Best Practices Archive


Waiting ‘Til the ‘Big Game’ Will Be a Big Mistake

RISMEDIA, January 9, 2010—Being in the midst of a tough housing market, anyone waiting around until the Super Bowl to reach out to prospective buyers may be losing a lot of ground. Here, Sherry Chris, President & CEO, Better Homes and Gardens Real Estate discusses why you should remain in ...


5 Ways to Eliminate Negative Cash Flow in Your Real Estate Business

RISMEDIA, January 7, 2010—A recent Men’s Journal featured an article titled “What I learned from My Father, the Grifter – A lifetime of lessons on money from a con man” by Pat Jordan. The article detailed many business and financial lessons learned from a professional con man. ...


5 Simple Rules to Create a Character-Driven Company

RISMEDIA, January 7, 2010—Now that the clean slate of 2010 is here, most people have bid their old bad habits farewell and are trying to make good on their new year's resolution. And if you own a business, you may have your own version of this custom. Right now you're ...


Marketing Strategies: 5 Tips to Turn a Resolution into a Reality

RISMEDIA, January 6, 2010—Did you know that 90% of Americans break their New Year’s resolutions by January 31st? This article will tell you how you can prevent this from happening, and how you can turn your resolutions into a reality. ...


Great People Are Everything – Fill Your Business with Quality Sales Executives and Staff

RISMEDIA, January 6, 2010—Having the right people in the right place is one way real estate professionals are taking on today’s tough market. While cutting expenses and keeping an eye on the market seem to be the norm across the country, Mark Star, CEO & Owner, Prudential Americana Group in ...


Cultivating Advocates for Your Brand

RISMEDIA, January 5, 2010—Cultivating clients and others to be advocates for your brand takes planning and time, and while you already work on building relationships every day, focusing on specific advocate prospects and activities will enhance your efforts. These brand believers are invaluable as they will promote you to their ...


8 Ways Leaders Can Save for a Rainy Day by Building an Emotional Bank Account

RISMEDIA, January 4, 2010—Do your agents say communication could be better? Would they like more input into corporate decisions? Do they wish their contributions were more appreciated? If so, consider focusing more attention on what Quint Studer, CEO of Studer Group,SM calls "building an emotional bank account" with your agents. ...


Spreading Your Marketing Spend – Focus on Generating Business

RISMEDIA, January 4, 2010—Setting your marketing budget in anticipation for the year ahead is a critical task for real estate professionals. While prospective buyers are increasingly turning to the Web to start their search for a home, real estate professionals across the country are allocating more of their marketing money ...


8 Ways to Get Out of Debt and Start Saving for the New Year

RISMEDIA, December 30, 2009—With 2010 right around the corner, what will you be looking forward to in the New Year? Buying your first home? Sending your last kid off to college? Or obsessing over your own personal mountain of debt, ...


Position Yourself for Short Sale Success

RISMEDIA, December 30, 2009—Being a loan modification and short sale trainer for the last few years, I have heard numerous complaints about why agents dislike the short sale process and why they stay away from them. But as short sales continue to dominate the real estate landscape, it is crucial ...


The New Power Team – Merging Companies Is Positive Move in Tough Economy

RISMEDIA, December 30, 2009—The tough real estate market that we have experienced during the past year has caused real estate professionals across the country to look for ways to become the new powerhouse in their market. Here, Michael Pierson, President and Chairman, Prudential Rubloff in Chicago, Illinois discusses how the ...


Consider a Technology Audit – Get More for Your Money

RISMEDIA, December 28, 2009—While meeting with Realtors during the past several months, I have been doing a very informal survey regarding the software and hardware they are using. If they were willing to provide the information, I also inquired about their average monthly expenses for the technology or technology services. ...


Staying Top of Mind – Constant Communication Is Key

RISMEDIA, December 24, 2009—Constant communication between yourself and your clients is one of the easiest ways to create top-of-mind awareness. While real estate professionals across the board have numerous best practices in place to stay in front of their sphere of influence, Steve Brown, Executive Vice President, Crye-Leike Realtors discusses ...


MLS 5.0 – ‘Distribution Trumps Destination’

RISMEDIA, December 23, 2009—No one goes to just one website; most people go to many and most people have their favorite. If you go to HitWise.com and search for the top 20 real estate websites, you will find that the nature of real estate search on the Web is extremely ...


5 Leadership Tactics That Will Make 2010 a Pivotal Business Year

RISMEDIA, December 22, 2009—No doubt about it: 2009 has definitely been a tough year. You need to turn things around, and that means making some big changes in the very near future. Problem is, you’re not sure what they are. ...


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