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Business Development & Best Practices Archive


Sending the Right Message to Consumers

RISMEDIA, July 3, 2009-Today's real estate market is a price-driven market, so it's understandable that if a property is not priced right, prospective home buyers will drive right by. As homeowners have the luxury of looking at many homes and comparing others ...


What Must We Do to Restore Consumer Confidence?

RISMEDIA, July 1, 2009-Some of you may remember a few years back when a Harris Poll survey found that REALTORS(R) were named among the Top 12 Most Trusted Professionals in America. This was several notches below nurses, doctors and pharmacists, ...


4 Easy Ways to Cultivate First-Time Home Buyers

RISMEDIA, July 1, 2009-This article is about cultivating your first-time home-buying clientele after they are snuggled in nicely. The average home turnover is about 11 years, with a range of six to 16 years, depending upon your state. You definitely want to build relationships with your younger clients, knowing they ...


Top Pros in Philly – Find Out What the ‘Top 5′ Difference Is All About

RISMEDIA, June 30, 2009-Top producing agents in the Philadelphia, PA area are invited to attend "The 90-Minute Solution," a FREE educational seminar presented by The Top 5 in Real Estate Network(R) and The Real Estate Book on Thursday, July 2. ...


Working with Distressed Properties in Focus at Leadership Conference This Year

Take advantage of early-bird registration-now available through July 31 ...


5 Tips to Help You Create a Culture of Greatness Through the Recession

RISMEDIA, June 29, 2009-What if everyone in your company worked relentlessly to be the best? The best salesperson...the best customer service professional...the best manager...the best (let's just say) cake decorator or corporate blogger or nonprofit fundraiser in the industry? It's a simple notion but one with profound implications, says Jon ...


4 Generations Flood the Workforce

RISMEDIA, June 27, 2009-For the first time in history, four generations are working side by side-Traditionalists, Boomers, Xers, and Millennials. Each group has strong assets and managing communications across all four generations is crucial to an organization's success. According to Sherri Elliott of Career Partners International firm Optimance Workforce Strategies ...


Drip E-mail – The Slow, Effective Way

RISMEDIA, June 26, 2009-Have you implemented a drip e-mail campaign to buyer and seller prospects? If not, you surely know agents who are.  With the free nature of e-mail, it has become a much abused form of communication. And, drip e-mail from many real estate professionals is little more ...


FrontDoor.com Expands Audience Through Partnership with Internet Broadcasting

RISMEDIA, June 26, 2009-HGTV's real estate website FrontDoor.com now opens the door for millions of additional Web users to find the latest in home listings combined with trusted home-related videos and information. A new strategic content distribution partnership announced today will see FrontDoor content featured prominently across the Internet ...


Survey – Are Ads Influential?

RISMEDIA, June 26, 2009-Whether it is television ads, print ads, or even Internet pop-up ads, most people are exposed to dozens of them in the course of a single day. Considering the amount of ad exposure daily, a majority of Americans (55%) say they find current advertising to be interesting ...


Creating a Plan for Recruiting – Can You Spare the Time?

RISMEDIA, June 25, 2009-Recruiting-talent attraction, head hunting, whatever you want to call it-it's one of the most important aspects of growing a real estate company. Your survival depends on the hard work of a talented, trustworthy sales staff. If this is a fact, then why is it that more brokers/owners/managers ...


Price and Affordability

RISMEDIA, June 25, 2009-It's no secret that the oldest adage in real estate has been "location, location, location." But in today's market, it's time for an update. According to Barbara Wolcott, chairman & CEO of Prudential Towne Realty in Hampton Roads, Virginia, a more accurate approach would be "price, price, affordability." In ...


Adapting to Change – In Any Marketplace

RISMEDIA, June 24, 2009-For some Realtors, the key to surviving today's tumultuous economy as a real estate agent has been adopting new technologies. For others, it's trimming the fat. But for Melba Franklin, managing broker of RE/MAX Greater Atlanta-John's Creek and ...


Save Money Finding Candidates – Use a System with Functionality

RISMEDIA, June 24, 2009-Most of us have heard of job boards or job portals. And while they have a certain appeal to many job seekers, rarely does a job seeker focus on only one single job portal. Most candidates are willing to look across many different job boards for opportunities. Conversely, ...


20 Leadership Lessons to Help You Find Success

RISMEDIA, June 24, 2009-Times of great challenge oftentimes bring out the true leaders of a lifetime. Do you have what it takes to not only navigate through today's challenges, but come out the other side stronger, more confident, and able to take on new challenges? Charles P. Garcia, former White House ...


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