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Business Development & Best Practices Archive


5 Steps to Creating a Successful Marketing Plan

RISMEDIA, December 18, 2009—As a Master Business Coach, I often hear from my clients the following story: “I feel stuck in my business. I really love to help people, I am excellent in negotiations and contracts, but I really hate ...


Profiting in the Trough – What It Means to Your Succession Plan

RISMEDIA, December 18, 2009—“Adversity causes some men to break and others to break records” is a quote by William Ward that I believe is quite appropriate for our current market. We have a number of companies and agents doing quite well in what many consider difficult times. ...


The Right Mix: Home Warranty of America Uses Technology, Social Media and Agent Engagement to Create the Perfect Blend

RISMEDIA, December 19, 2009—If you’re looking for an example of how to mix technology and the human touch, look at Home Warranty of America (HWA). Using a careful blend of database technology, social media and video and agent engagement, HWA has successfully created a platform that gives the company the ...


4 Ways to Up Your Networking Ante at This Year’s Holiday Parties

RISMEDIA, December 17, 2009—It's that time of year again. Time for the annual company holiday party and all those other get-togethers that come with the holiday season. Maribeth Kuzmeski, founder of Red Zone Marketing, LLC, says that this year, in addition to the trays of tempting hor d'oeuvres and the ...


Rebranding through a Recession – How to Profit during the Hard Times

RISMEDIA, December 16, 2009—Rebranding in the midst of today’s market uncertainties may be an adventure that many real estate professionals are not willing to take. But Greg Rand, Managing Partner, Better Homes and Gardens Real Estate Rand Realty took the opportunity when he announced Better Homes and Gardens Real Estate ...


Build a Reputation, Build a Business – Align Yourself with a Successful Organization

RISMEDIA, December 15, 2009— Every real estate professional knows that a large part of their success depends on their reputation, which can be greatly affected by the organizations with which they align themselves. Here, Blair Allan, National Executive, Strategic Business Alliances at Bank of America discusses how a strategic business ...


7 Tips to Thrive This Holiday Season

RISMEDIA, December 12, 2009—Are you wondering how to survive this holiday season? Do you get caught up in the fast pace to the point of stress and exhaustion? What if, this year, you could create exactly what you ...


Those Days Are Gone – New Business Model Is the Name of the Game in 2010

RISMEDIA, December 12, 2009—As 2009 comes to an end, it is crucial for real estate professionals to prepare themselves for the future so they can hit the ground running in 2010. While the business model of the past no longer applies to today’s real estate market, Sherry Chris, President and ...


5 Keys to a Top-Performing, Consumer Real Estate Website

RISMEDIA, December 14, 2009—Ever try to search for a new home online? ...


Why 12 is the Magic Number in Your Marketing Plan

RISMEDIA, December 14, 2009—The National Sales Executive Association recently reported the following: ...


Focus Your Lenses – Identify Your Market and Refine Your Approach

RISMEDIA, December 11, 2009—Businesses strategize about their vertical and horizontal markets all the time. They expand and adjust them, research the message they are sending and the optimum ways to communicate. Implementing targeted campaigns builds their brand and an affinity for their products and services. ...


10 Steps to Revitalize Your Project Portfolio Management Process and Greatly Improve Performance

RISMEDIA, December 11, 2009—In an age of scarce customers and scarcer resources, performance is everything. Organizations must have the right strategy, supported by the right projects, brought to fruition through the right processes. Take one wrong step and you’ll be choking on your competitors’ dust. ...


5 Great Strategies to Keep Your Website in Tip-Top Shape – Part 2

RISMEDIA, December 10, 2009—Last month, we listed the first five strategies for keeping your website in the best shape possible. Here, we outline five more great strategies: ...


Marketing Strategies: Create Your Own Version of the Holidays

RISMEDIA, December 10, 2009—What do you think of when you think of the Holidays? If you’re like most people, the first things you think of are the long lines, the massive amounts of traffic and the over emphasis on consumerism. What if this holiday season, you could turn that around ...


Changing the Way People Buy Homes: Using the 203k Program to Purchase ‘Dream Homes’

RISMEDIA, December 9, 2009—Driving to work one morning earlier this summer, home buyer Lori Kramer was thinking about the homes she and her husband had looked at the day before. Then, she had a thought that would eventually change the ...


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