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Business Development & Best Practices Archive


Tips to Differentiate Yourself through Value-Added Selling

RISMEDIA, July 28, 2010—One of the most difficult challenges in selling is to compete against a competitor who is willing to cut cost. Businesses are free to compete on price, service or quality, and consumers are free to make buying ...


NAR Pulse: This Week’s Top Stories from the NATIONAL ASSOCIATION OF REALTORS®

RISMEDIA, July 28, 2010—This week’s headlines from the NATIONAL ASSOCIATION OF REALTORS® include: free tips on successful client prospecting through NAR’s Right Tools, Right Now initiative; REALTOR Benefits® Program Partner HP is offering REALTORS® an exclusive deal on HP Virtual Rooms; and existing-home sales slow in June but remain above ...


4 Easy Promotional Strategies to Get Your Name in the Marketplace

RISMEDIA, July 27, 2010—Marketing. Advertising. Promotions. Don’t let these three words scare you. Though integral to making connections and winning over buyers and sellers alike, many real estate professionals don’t think they have the time or know-how to develop a ...


Is Yours a Trusted Brand?

RISMEDIA, July 26, 2010—Brand trust is becoming even more important to business survival today, especially as consumers’ use of the Internet continues to escalate. Another big driver is the media and how they pound us all day long with stories of banking scandals and retailers going out of business, to ...


Leveraging Your Brand One Step at a Time

RISMEDIA, July 26, 2010—Leveraging your brand is crucial in today’s market as real estate companies around the country compete for business. Marketing budgets are being squeezed and yet building strong brand recognition is more important than ever. A custom newsletter program, one of many marketing services from The Personal Marketing ...


8 Reasons Why E-mail Marketing Works

RISMEDIA, July 26, 2010—Mention e-mail marketing to real estate agents and you may find that many are still hesitant to move away from their tried-and-true snail mail methods. Others, however, are rapidly discovering that e-mail marketing is just about one of the most effective means of generating sales. ...


Recruit Today, Profit Tomorrow

RISMEDIA, July 26, 2010—In order to find profit in your brokerage in 2010, you will need to recruit. By now, you’ve probably cut the expenses about as far as you can because the last two years in this industry has forced that for most everyone. If you cut any further, ...


12 Ways to Create Job Connections in a Virtual World

RISMEDIA, July 24, 2010—Finding a job in today’s job market can be like conquering a new frontier for many job seekers. With the unemployment rate still over 9%, the job market has been flooded with tons of competition for job seekers—many of whom are experiencing a culture shock when they ...


Take Advantage of Your Open House – How to Ask for the Appointment

RISMEDIA, July 22, 2010—Holding open houses is a valid type of prospecting in any market. The key to having a successful open house is to know how to secure a future appointment. After all, you work hard to get traffic ...


Grow Your Bottom Line with an Effective Plan to Recruit Experienced Agents

RISMEDIA, July 22, 2010—There is nothing more effective to increasing a broker’s bottom line than the recruiting of experienced, productive agents. When a broker successfully recruits 4 or 5 experienced agents, it can be the financial equivalent to recruiting 25 or more newbies. New agents require a significant investment by ...


NAR Pulse: This Week’s Top Stories from the NATIONAL ASSOCIATION OF REALTORS

RISMEDIA, July 21, 2010—This week’s headlines from the NATIONAL ASSOCIATION OF REALTORS® include: a free webinar through NAR’s Right Tools, Right Now initiative on how the international buyer plays a major role in markets around the country; REALTORS® Federal Credit Union introduces a partner program for large brokers; and the ...


4 Actions to Improve Your Exposure on Facebook

RISMEDIA, September 25, 2010—Facebook provides an incredible opportunity for today’s real estate professionals. If you are looking for simple ways to improve your exposure on Facebook, Lindberg offers the following concepts from his new book The Advanced Facebook Manual for Real Estate. ...


The Execution Solution: 5 Trade Secrets of Companies That Consistently Get Things Done

RISMEDIA, July 20, 2010—If your organization is like so many others, it seems to have all the ingredients for success firmly in place—a well-thought-out vision, a realistic strategy, skilled, highly-engaged employees, quality products and services and strong customer relationships. So why, in the face of everything you’re doing right, can’t ...


Simple Truths about Selling Real Estate – Getting Back to Basics

RISMEDIA, July 19, 2010—There are simple truths about selling real estate, truths that exist whether real estate sales activity is brisk or slow. Some real estate professionals might refer to these truths as Real Estate 101 or even something as simple as getting back to, or paying attention to, the ...


Simple Truths about Selling Real Estate – Getting Back to Basics

RISMEDIA, July 19, 2010—There are simple truths about selling real estate, truths that exist whether real estate sales activity is brisk or slow. Some real estate professionals might refer to these truths as Real Estate 101 or even something as simple as getting back to, or paying attention to, the ...


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