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Business Development & Best Practices Archive


5 Ways to Turn Facebook into a Brand-Building Tool for Your Business

RISMEDIA, October 4, 2010—It seems like everyone is on Facebook now. There is even a movie out this month—The Social Network—about the creation of the social networking site. Although it is something that most of us are using for personal use, Facebook can also be a powerful way to build ...


5 Tips to Create a Successful Prospecting Plan

RISMEDIA, October 2, 2010—Prospecting for business is a crucial part of any real estate professionals plan, but many brokers and agents have a laundry list of things they are trying to do when it comes to prospecting, instead of having an actual plan in place. Here, Brian Wildermuth, president and ...


Are You All Husk and No Corn? 4 Tips to Make the Most of Your Online Presence

RISMEDIA, October 1, 2010—You’ve most likely been told thousands of times that you, as a real estate agent, need a Web presence. You may have even been given reason after reason as to why you need a Web presence. Your clients are online; they’re looking at properties without you; bus ...


How to Boost Accountability at Your Company

RISMEDIA, September 30, 2010—Do you have an accountability problem at your real estate company? According to Rick Lepsinger, president of OnPoint Consulting and author of Closing the Execution Gap: How Great Leaders and Their Companies Get Results, there are two ...


Company Spotlight: Providing a Consistent Message – Video Library Offers On-Demand Training

RISMEDIA, September 30, 2010—How do we get consistency into our training? What incentives do I offer my recruiting candidates? What can I do to motivate my agents to prospect? These are just some of the questions on the minds of real estate professionals today. And the answer is simple, according ...


Conceive, Believe and Achieve – 3 Tips to Help You Clarify and Achieve Your Goals

RISMEDIA, September 29, 2010—I am frequently asked what I think the single most important factor is in determining the success or failure of a salesperson. My response is often met with surprise, because most people expect me to say something about the necessity of hard work and product knowledge, or ...


Monday Morning Mobile: HSA Goes Mobile

In today’s changing real estate environment, not only are real estate agents and brokers looking for new ways to reach consumers, but real estate-related firms are looking for the same when it comes to reaching agents and brokers. Firms such as home warranty companies, due to recent HUD rulings, must ...


4 Tips to Help Harness the Power of Positive Self-Talk

RISMEDIA, September 27, 2010—In 1957, Earl Nightingale, speaker, author and co-founder of the Nightingale-Conant Corporation, recorded his classic motivational record "The Strangest Secret." "The Strangest Secret" sold over one million copies and made history in the recording industry by being ...


The Key to Hyperlocal Marketing

RISMEDIA, September 27, 2010—The science of hyperlocal marketing requires “feet in the street” to become most effective. A hyperlocal marketing system designed by 1parkplace, for example, includes a strategy that combines offline marketing, online marketing, solid technology and a social media strategy for a brokerage firm to dominate its market. ...


Finding Success in Today’s Market: Educate, Educate, Educate

RISMEDIA, September 27, 2010—Educating agents on the realities of today’s market is one of the easiest ways for real estate professionals to drive success to their company. Here, read how Patti Siebold, president/co-owner/operating principal of Keller Williams Realty Premier Partners in Vancouver, Washington, goes above and beyond to make sure ...


A Recipe for Success

RISMEDIA, September 24, 2010—Finding success in today’s real estate market is proving to be a challenge to real estate professionals across the board. Here, Maurice Vaughn, CEO, Better Homes and Gardens Real Estate Hometown Connection in Clarksville, Tennessee discusses how he has set his company up for success in today’s ...


Company Spotlight: Lowen Sign Provides Reece and Nichols Price, Quality and Speed It Needs to Thrive

RISMEDIA, September 23, 2010—Having a strong, reliable partner is something all real estate brokerages hope to have in their vendor relationships. Such is the case with Leawood, Kansas-based Reece and Nichols, which has found a happy home for its sign production with Lowen Sign, located across the state in Hutchinson. ...


Tips to Create an Effective Recruiting Plan

RISMEDIA, September 23, 2010—There is nothing more effective to increasing a broker’s bottom line than the recruiting of experienced, productive agents. When a broker successfully recruits four or five experienced agents, it can be the financial equivalent to recruiting 25 or more newbies. New agents require a significant investment by ...


Professionalism: What Is It, and What Can You Do to Improve It in Your Agents?

RISMEDIA, September 22, 2010—While every industry defines professionalism in a different way, it is crucial that real estate professionals understand how to recognize and encourage professionalism in their agents. In this month’s Power Broker Round Table, industry experts Stephen Baird ...


Competing for Consumer Interest – Tips to Remain Relevant Online

RISMEDIA, September 22, 2010—Do all real estate websites present the same property data? Is the search experience fairly uniform? Not at all. There are huge differences, or Deltas, in the type and quality of information found on property websites. ...


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