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Business Development & Best Practices Archive


Developing and Working a Niche Online

RISMEDIA, February 12, 2009-The most competition-intensive thing you can do with your website is to develop all of your content around keywords and phrases that are generic real estate, as "YourTown real estate." Virtually 95+% of your competition is doing the very same thing. Far from a negative, this opens ...


Three Longstanding Hampton Roads Real Estate Firms Merge to Form Prudential Towne Realty

RISMEDIA, February 12, 2009-Prudential Real Estate Affiliates, Inc., a Prudential Financial, Inc. company, and Hampton Roads-based TowneBank have announced the merger of local real estate leaders Prudential Decker Realty, Prudential McCardle Realty and GSH Real Estate. The merger creates one of the largest real estate companies in Hampton Roads, with ...


AgencyLogic Releases New Version of PowerSite Software

RISMEDIA, February 11, 2009-AgencyLogic, one of the largest real estate industry providers of single property Websites in North America, has announced that they have released a new version of their PowerSite software. New features have been added to better assist AgencyLogic clients with managing leads and marketing property, the company ...


Smarter Agent Becomes Keller Williams’ Approved Mobile Vendor

RISMEDIA, February 11, 2009-Keller Williams real estate professionals now have inside access to a leading provider of what it calls "the ultimate home search tool." Smarter Agent, the company that it says invented and patented the mobile location-aware real estate search, has announced that they have become an Approved Vendor ...


3 Strategies to Grow Your Blog Audience

RISMEDIA, February 10, 2009-If your blog is already up and running, congratulations. Now, the real work begins. To truly enjoy the advantages of a popular real estate blog, develop your content in a regimented and strategic way to grow a highly relevant audience. The three simple ideas that follow can ...


Setting Up Your Own RealEgateway for E-mail

RISMEDIA, February 10, 2009-E-mail, a primary form of communication for a number of years, is now losing effectiveness as SPAM continues to flood to inboxes. Estimates range from 90% to 97% of all e-mail today is SPAM. ...


Small Businesses More Easily Adapt

RISMEDIA, February 10, 2009-(MCT)-As one man's trash is another's treasure, one entrepreneur's failure is another's opportunity. I thought of these cliches last week when I noticed an advertisement from Allied Kitchen and Bath in Fort Lauderdale in The Miami Herald. In the ad, Allied was soliciting customers from the failed ...


Sotheby’s International Realty Brand Grows Worldwide Network in 2008

RISMEDIA, February 10, 2009-Sotheby's International Realty Affiliates LLC has announced it grew the office count within its network by more than 10 percent in 2008, ending the year with 10,750 sales associates located in more than 500 offices in 39 countries and territories worldwide. ...


Weidel Realtors and Century21 Parker Real Estate Agents Join Forces

RISMEDIA, February 10, 2009-Richard A. Weidel, President of Weidel Realtors and Russell Oakes, Broker/Owner of Century21 Parker Real Estate, have announced the formation of a strategic alliance between their respective companies. The former Century21 Parker Real Estate Sales Associates have relocated to the recently renovated and expanded Weidel Flemington office ...


What is Your Company Doing to Be ‘Green?’

Part II ...


4 Ways to Use LinkedIn to Grow Your Business

RISMEDIA, March 14, 2009-LinkedIn has quickly become an invaluable asset to many professionals, regardless of the company or vertical you work within. It's an incredibly powerful networking tool and can also be useful from a marketing/advertising standpoint, since LinkedIn now offers paid advertising. ...


Journey of a Social Networking Novice

RISMEDIA, March 14, 2009-In January, I had the opportunity to speak at a conference with a group of real estate broker/owners on the topic of social networking. The questions from the audience were like a trip down memory lane of the fear and hesitancy I experienced when I myself entered ...


Rebuilding Trust

RISMEDIA, February 7, 2009-Most of us would agree that buyers and sellers are more apt to do business with and refer business to those they trust. Most of us would also agree that trust has largely evaporated from our industry. That's a huge problem that we, as real estate professionals, ...


What Is Your Company Doing to Be ‘Green?’

RISMEDIA, February 7, 2009-In this month's Viewpoints, we asked our experts to speak out on the issues that matter most to real estate professionals. This week, Walt Clark, senior vice president of Transaction Management Solutions for Fidelity National Real Estate Solutions, speaks to the importance of the "green" revolution. ...


Release the Struggle and Start Attracting Clients

RISMEDIA, February 7, 2009-Having been a business coach for more than 12 years, I often hear my clients say things like, "Why does this have to be a struggle?" or "I'm feeling desperate, I need more clients." ...


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