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Business Development & Best Practices Archive


Monday Morning Mobile: Tradeshow Season

RISMEDIA, September 20, 2010—September is upon us, and here at Mobile Real Estate ID, that means tradeshow season. Now through the end of the year is when a number of state associations, franchises and the National Association of Realtors host their annual conventions and expos. Last year, the NAR ...


Transitioning Your Business to the Mobile Marketing Environment

As the real estate industry continues its transition into mobile marketing, real estate professionals across the country are jumping on board to get their company up-to-speed in the mobile arena. John Packes, director of Product Development and John Lim, CEO of Mobile Card Cast—a full-service mobile marketing and technology firm, ...


LinkedIn – A Valuable Asset for Real Estate Professionals

RISMEDIA, September 20, 2010—LinkedIn is the place where you probably have a profile but never touch it because you aren’t looking for a job. LinkedIn creates referral opportunities but it is up to the real estate professional to provide the validation and expertise that gains referrals. ...


A Changing Landscape – Crucial Factors to Keep in Mind before You Decide to Refinance

RISMEDIA, September 18, 2010—(MCT)—The lowest mortgage interest rates in decades have sent thousands of homeowners eager to refinance their home loans scurrying into lenders' offices. Many leave empty-handed and upset. A multipronged whammy of lower home values, new appraisal guidelines ...


Recruiting the Right Agents via Social Media

RISMEDIA, September 18, 2010—As real estate professionals continue to integrate social media into their daily business practices, recruiting real estate agents through social networks is quickly becoming the next best practice to get qualified agents into offices. Here, Adam Lerman, national director of recruiting for Century 21 Real Estate, LLC ...


Lowe’s, REbuildUSA Launch Program to Support FHA Streamlined 203(k) Loan

RISMEDIA, September 15, 2010—In today’s housing market, many homes for sale are in need of repairs and renovations. The FHA Streamlined 203(k) program helps add money into a mortgage for repairs and renovations. Lowe’s and REbuildUSA are partnering to bring ...


Adequate Reserves Provide Financial Stability

RISMEDIA, September 17, 2010—The following should be the general theme of the mission of all real estate associations: to provide a consistent level of service(s) to the membership...day after day, month after month, year after year, business and real estate cycle after business and real estate cycle. ...


A Team Atmosphere Provides Company-Wide Success

RISMEDIA, September 17, 2010—Being unique in today’s market is one of the simplest ways for real estate companies to stay ahead of their competition. Here, Robin Rose, general manager of Coldwell Banker Brokers of the Valley in Napa, California discusses how her company’s team approach creates a successful atmosphere. ...


Preparing for the Future – Tips to Reinvent Your Brokerage

RISMEDIA, September 16, 2010—Whether it is always verbalized or not, a common sentiment many brokers and their management teams are grappling with is the realization that they have to do something; they are just not sure what or how soon. Of course, you realize you have to reinvent. In fact, ...


Better Homes and Gardens Rand Realty Summer Social Media Bootcamp an Asset to Agents and Clients

RISMEDIA, September 16, 2010—Better Homes and Gardens Rand Realty (BHG Rand Realty) sponsored an internal social media program this summer, which proved to be a great asset to its agents and their clients. ...


Ask the Experts – Designing for Traditional Web vs. Mobile Web

RISMEDIA, September 15, 2010—In the world of mobile marketing and technology, one of the questions that comes up when talking about a mobile Web solution is, “What’s the difference between what my website provider is offering and what a mobile ...


The ABC’s of Hiring a Great Manager

RISMEDIA, September 15, 2010—Great managers are defined by how they can grow an office’s bottom line—especially in these tougher times. Classifying your existing manager(s) is as easy as ABC—“A” managers grow an office’s net revenue by holding on to the top and mid-level producers, while at the same time recruiting ...


Tips to Put a Successful Prospect Marketing Plan in Place

RISMEDIA, September 14, 2010—What are you doing to prospect for new business? When I pose this question to brokers and agents, I usually don’t get a concise response. I usually hear a laundry list of things that agents are trying ...


Turn Individual Achievements into Multiple Sales – Broadcast Accomplishments to Past and Future Clients

RISMEDIA, September 14, 2010—Have you ever been shocked to see a property in your area get listed by a less qualified agent? This can be frustrating and demoralizing. You know your marketplace better than any other Realtor and your success proves it. When this occurs, you have an ignorant homeowner ...


Corporate Product Branding Key to Client Development and Referrals

RISMEDIA, September 14, 2010—When corporate product retailers develop a product and allow another company’s service added to the initial marketing product, it is called an umbrella or piggy back market branding. The strength of the initial product will enhance the umbrella company to develop its own business and service it ...


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