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Business Development & Best Practices Archive


Use Sales Assets to Build Your Dream Business

RISMEDIA, October 21, 2009—Most real estate agents do not focus on creating assets within their businesses. They simply focus their time and attention on trying to sell homes to generate income. This is fine, but it's not the best long-term strategy for your business because it forces you to continually sell, ...


Appraisal Institute’s Newest Book Provides Direction for Residential Appraisers

RISMEDIA, October 21, 2009—A book published recently by the Appraisal Institute provides up-to-date, relevant instructions for completing residential real estate appraisal forms and offers in-depth instructions on providing valuations in the current market. The Appraisal Institute is one of the nation’s largest organizations of real estate appraisers.  ...


Connecting Through Conflict: 5 Ways Great Connectors Turn Angry Clients into Happy Ones and How You Can Too

RISMEDIA, October 20, 2009—It happens to the best of us. An upset client calls to complain about a product or service, and you’re completely caught off guard. How do you react? Do you fly off the handle right along with him? Or do you respond in a calm, thoughtful way that ...


More Than an Agent—Today’s Real Estate Advisor

RISMEDIA, October 17, 2009—As a new and different economic environment continues to evolve around us, a unique opportunity exists for real estate agents to take a position of authority and provide guidance which will earn them respect, a strong reputation and long-term career success. Here, Glenn Melton, CEO of Realty Executives ...


How to Turn Open Houses Into Closed Business

RISMEDIA, October 16, 2009—Maggie Simpson of Washington, D.C., no longer asks open house visitors to sign in, yet she regularly signs up “hundreds of prospects.” 


Business Lessons for Agents: Zero to Billionaire in 22 Years

RISMEDIA, October 15, 2009—Wayne Huizenga, who is the former owner of the Miami Dolphins, achieved billionaire status in just 22 years. He started out in 1962, borrowing $5,000 from his father-in-law. He used the borrowed funds to buy a used garbage truck and a list of 20 customers. He would haul ...


Re-Energize Your Burned Out Workforce – 9 Leadership Strategies to Boost Morale

RISMEDIA, October 15, 2009—There’s no doubt about it: the past year or so has been a lean time for most companies. And while there’s hope that the worst (economically speaking) might be behind us, we aren’t out of the woods yet. The dark days of the recession have spawned a troubling ...


Checklist for Natural Search Engine Rankings, Part II

RISMEDIA, October 14, 2009—Although no search engine optimization company can guarantee first-page rankings outside of pay-per-click, there are strategies that can help your site have the best chance of ranking high on the search engines. Here are the remaining 10 points in my 15-point checklist to ensure that your website is ...


Changing Recruiting Strategies to Bolster Sales: How to Hire Agents Who Will Produce

RISMEDIA, October 13, 2009—As the real estate market continues to shift, recruiting strategies must be constantly evolving so that real estate professionals are always bringing agents who will produce into their office. While some markets that have remained strong throughout the ...


Expanding When Others Cut Back

RISMEDIA, October 12, 2009—At a time when most real estate companies were cutting back, Doug Radford, founder of Realty Executives Exceptional Realtors in Northern New Jersey, was following a different path and expanding his company. Being able to offer his Realtors the tools they needed to be successful in today’s market ...


Mortgage Modification Program Hits Goal Ahead of Schedule

RISMEDIA, October 12, 2009—Almost one month ahead of a November 1, 2009 benchmark set earlier this year, the U.S. Department of the Treasury and U.S. Department of Housing and Urban Development (HUD) announced a new milestone of more than 500,000 trial loan modifications in progress under the Making Home Affordable program.  ...


Being True to Your Brand Online

RISMEDIA, October 10, 2009—Making good marketing decisions is one key way to stay successful in today’s real estate market. While the online world has opened a new venue of opportunity for marketers everywhere, it is critical to know how to target the right audience with the right message. Here, Wendy ...


Mergers and Acquisitions – Focus on the Marathon, Not the Sprint

RISMEDIA, October 8, 2009—When working with mergers and acquisitions, it is important to have a transition plan in place before the actual transaction takes place. The entire process must be focused on the agent’s needs so that productivity and profitability are the end results. Here, Craig Owen, Vice President, Willis Management, ...


The Future of the Virtual Culture

RISMEDIA, October 8, 2009—In my ongoing series about the virtual culture, I’d like to write about what I see as its future. This article is going to be based on the assumption that the economy will continue to improve and by doing so the state of our industry will also continue ...


How Real Estate Agents Can Use Bonuses and Incentives to Get More Clients and Sell More Homes

RISMEDIA, October 7, 2009—You've probably seen countless infomercials that include one or more special bonuses if you purchase the product being advertised. Here are a few examples for you to consider:  ...


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