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Business Development & Best Practices Archive


Op-Ed: A Life Preserver for Underwater Homeowners

RISMEDIA, June 1, 2010—Depending on the source you choose to believe, there are estimated to be over 15 million homeowners in this country who owe more than their home is currently worth. Rather than debate what the exact number of “underwater” properties may be, the reality is there were ...


5 Keys to Integrating Search and Social Media Marketing Campaigns

RISMEDIA, May 28, 2010—(eM+C)—The relationship between search engine optimization (SEO) and social media can no longer be ignored. Integrating your SEO efforts with social media marketing can be accomplished by sharing links and, ultimately, using social profiles to attain higher ...


Strengthen Your Business – How to Succeed In the Green Industry

RISMEDIA, May 27, 2010—Most residential brokers begin their careers in a similar way. First they get licensed, work to develop their expertise and slowly build their businesses. In a booming market, one can make a good living even as they ...


Sponsor Spotlights: Don’t Miss These Industry-Leading Organizations at Leadership Conference This June

RISMEDIA, May 20, 2010—Sponsors of this year’s RISMedia Leadership Conference – the Social Media Summit – represent the leading companies and organizations in the industry. Each week, we will present a selection of this year’s event sponsors to offer our readers a more in-depth look at these industry leaders that ...


Make This Summer Your Best Sales Season Ever: 5-Step Action Plan for the Next 90 Days

RISMEDIA, May 26, 2010—The various government stimulus packages helped real estate agents across the country create a sales momentum this spring. Now that the Federal home buying tax credits have ended, it’s even more important that we all work together to keep home sales on the rise throughout the summer ...


Monday Morning Mobile: Putting GPS Search to Work for Your Property Listings

RISMEDIA, May 24, 2010—It seems like these days you cannot have a conversation about mobile technology without the acronym GPS coming into play - and with good reason. Today more than ever, acronyms like GPS and LBS (location-based search/service) really stand big business. Juniper research estimates that location-based ...


Four Social Media Strategies that Work

RISMEDIA, May 21, 2010—If we know one thing about today’s consumer, it’s that they are communicating online. According to the 2009 NAR Profile of Home Buyers and Sellers, more than one-third of home buyers looked online for properties as their ...


Sponsor Spotlights: Don’t Miss These Industry-Leading Organizations at Leadership Conference This June

RISMEDIA, May 20, 2010—Sponsors of this year’s RISMedia Leadership Conference – the Social Media Summit – represent the leading companies and organizations in the industry. Each week, we will present a selection of this year’s event sponsors to offer our readers a more in-depth look at these industry leaders that ...


Executing and Getting Results

RISMEDIA, May 20, 2010—If you ask Steve Hundley what he likes best about his job, he won’t say financial success. The 1parkplace founder and CEO is more focused on creation and innovation, bringing systems and tools to the marketplace. “When we started this company…I was pursuing a passion—I love to ...


Experts to Offer Tips to Take Hyperlocal Marketing to the Next Level at This Year’s Leadership Conference

RISMEDIA, May 19, 2010—RISMedia’s 2010 Real Estate Leadership Conference—‘The Real Estate Social Media Summit’—will provide the perfect backdrop for real estate professionals who are looking to capitalize, even in today’s challenging market. ...


Top 5 Spotlight: Success Strategies for Any Market

RISMEDIA, May 15, 2010—Finding new business and retaining clients at the same time can be a difficult challenge in today’s market. Here, Top 5 Member Kent Eley of Century 21 New Millennium in the Greater Washington, D.C. market, offers insights into how he has succeeded with both. ...


Coldwell Banker Caine Opens First Real Estate Gallery in Greenville

RISMEDIA, May 14, 2010—Coldwell Banker Caine’s real estate associates and staff gathered this week to see the grand opening of what they call, “the next evolution of their industry.” The Real Estate Gallery. The company is located at 428 South Main Street in downtown Greenville, and with other locations planned ...


Strategies for Success: Brokers, Where Are All of Your Internet Leads Going?

RISMEDIA, May 13, 2010—With the array of products, technologies and systems out there, are you getting maximum benefit from your Internet marketing and personnel investment? Today, many brokerages invest not only in their own Web blog or social media ...


NAR Grants Help Make Homeownership More Affordable for Working Families

RISMEDIA, May 13, 2010—Despite today's tight economy, many areas of the country have not seen a significant drop in their high cost of living. To help meet this critical need for more affordable housing for low- to moderate-income working families, the National Association of Realtors® has awarded more than $3.4 ...


Z57 Inc. Makes Online Marketing and Website Management Easier for Realtors

RISMEDIA, May 13, 2010—Z57 Inc., a leading provider of real estate online marketing services, announced the company's Agent Excellence website product has a newly renovated Marketing Control Center (MCC), making site management more efficient and user friendly for Realtors. As part of a six-month usability study, Z57 identified client usage ...


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