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Business Development & Best Practices Archive


A Brilliant Recipe – More Clients, in Less Time

RISMEDIA, July 9, 2009-Peoria, Illinois-based Traders Realty jumped in with both feet, so to speak, in January 2008, when it decided to make a company-wide switch from its own in-house client follow-up program to The Personal Marketing Company's (TPMCO) ProPowerTM Client Follow-up program. This was the first of several marketing ...


Smart Investments in a Tough Market

RISMEDIA, July 9, 2009-When you ask Top 5 Member Sandra Simmonds from Orlando, Florida, what type of marketing is most effective with consumers, she would undoubtedly respond with interactive tools. "Interactive tools give [consumers] instant results. Consumers today are very spoiled with how quickly they can get information and responses. ...


Foreclosure Fundamentals – Going with the Pitch

RISMEDIA, July 8, 2009-Baseball can be a humbling game. Few other occupations reward failure so handsomely. The best hitters-those who fail 70% of the time-earn millions of dollars a year.  I was fascinated watching my son's Little League coach try to ...


Gaining Elite Status Within the Industry

RISMEDIA, July 8, 2009-What does it take to elevate your career in a market like today's? Is it recognizing the challenges and being intuitive enough to defeat them? Or is it brushing up on your technology skills to help streamline your business? For Top 5 Member Karen Stroub, it's a combination ...


When the Goin’ Gets Tough – Find Some Calm, Get Organized

RISMEDIA, July 8, 2009-(MCT)-Question: Things are very hectic for me at work, with lots of different responsibilities and projects. I actually think I have enough time to get everything done, but I just lose track of things and feel overwhelmed by them. ...


Top 5 Heads Back to Cali – Find Out What the ‘Top 5′ Difference Is All About

RISMEDIA, July 6, 2009-Top producing agents in Orange County shouldn't miss "The 90-Minute Solution," a FREE educational seminar presented by The Top 5 in Real Estate Network(R) on Tuesday, July 7, and Wednesday, July 8. Top 5 President and Co-Founder ...


Become the Real Estate Firm of the Future, Today

RISMEDIA, July 6, 2009-It would be really easy to blame the market for all our problems. I hear many real estate brokers saying, "Lower transaction volume, lower average sales price, higher commission splits, lower commission dollars and tight credit are just about to drive me out of business." Our real estate ...


Standing Out, Bringing Business Up

RISMEDIA, July 6, 2009-When it comes to finding a solution for automating your business, tracking buyer and seller activity, and making the real estate process easy for clients, many professionals might perceive this to be a costly endeavor. Those same professionals would love that upper hand in a challenging market. Others ...


How Real Estate Agents Can Generate Quality Leads Inexpensively

RISMEDIA, July 3, 2009-After writing an article recently about ranking lead quality, I received many questions about joint venture relationships. In the article, I ranked joint venture leads as being the second-best lead you could generate. ...


Sending the Right Message to Consumers

RISMEDIA, July 3, 2009-Today's real estate market is a price-driven market, so it's understandable that if a property is not priced right, prospective home buyers will drive right by. As homeowners have the luxury of looking at many homes and comparing others ...


What Must We Do to Restore Consumer Confidence?

RISMEDIA, July 1, 2009-Some of you may remember a few years back when a Harris Poll survey found that REALTORS(R) were named among the Top 12 Most Trusted Professionals in America. This was several notches below nurses, doctors and pharmacists, ...


4 Easy Ways to Cultivate First-Time Home Buyers

RISMEDIA, July 1, 2009-This article is about cultivating your first-time home-buying clientele after they are snuggled in nicely. The average home turnover is about 11 years, with a range of six to 16 years, depending upon your state. You definitely want to build relationships with your younger clients, knowing they ...


Top Pros in Philly – Find Out What the ‘Top 5′ Difference Is All About

RISMEDIA, June 30, 2009-Top producing agents in the Philadelphia, PA area are invited to attend "The 90-Minute Solution," a FREE educational seminar presented by The Top 5 in Real Estate Network(R) and The Real Estate Book on Thursday, July 2. ...


Working with Distressed Properties in Focus at Leadership Conference This Year

Take advantage of early-bird registration-now available through July 31 ...


5 Tips to Help You Create a Culture of Greatness Through the Recession

RISMEDIA, June 29, 2009-What if everyone in your company worked relentlessly to be the best? The best salesperson...the best customer service professional...the best manager...the best (let's just say) cake decorator or corporate blogger or nonprofit fundraiser in the industry? It's a simple notion but one with profound implications, says Jon ...


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