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Business Development & Best Practices Archive


Preparing for the Economic Turnaround: RE/MAX Chairman Tells His Brokers What to Focus on to Succeed

RISMEDIA, August 16, 2010—As the housing market continues its sluggish recovery, brokers should still focus on the basics of recruiting and retaining—but also must take back training and be prepared to work within the distressed property market if they want to ...


Strategies for Success: Brokers, Where Are All of Your Internet Leads Going?

RISMEDIA, August 16, 2010—With the array of products, technologies and systems out there, are you getting maximum benefit from your Internet marketing and personnel investment? Today, many brokerages invest not only in their own Web blog or social media sites, ...


The Google Pot of Gold That No One Is Claiming

RISMEDIA, August 16, 2010—When it comes to finding a niche to get in front of real estate buyers and sellers, there are very few to choose from. As we know, most real estate agents currently run print ads in local publications, input listings in their local MLS and try to ...


Staying Relevant in Today’s Market through Lifestyle Branding

RISMEDIA, August 14, 2010—As consumer’s expectations continue to shift, it is crucial that real estate agents take the time to understand these changing needs. One of the ways that successful real estate agents are staying ahead of the curve today is by branding the lifestyles they are selling. Here, Sherry ...


Do Brokerages Resist Change?

RISMEDIA, August 13, 2010—I recently had a fascinating conversation with another industry professional who made me laugh even though the topic was very sad. This person made an analogy to dinosaurs and the Ice Age that rang true as it relates to what is happening in the real estate brokerage ...


Tips for Building Powerful E-mail Marketing Lists

RISMEDIA, August 12, 2010—While the philosophers debate whether a tree falling in a forest makes a sound when no one is around to hear it, real estate agents and brokers know that if no one’s reading your e-mails, they’re not ...


4 Effective Ways to Get More Home Sales from the Internet

RISMEDIA, August 11, 2010—Are you looking for new ways to use the Internet to get more listings and homes sales? Here are four free and low-cost Internet marketing tips to help you genrate more leads and closed transactions from the ...


NAR Pulse: This Week’s Top Stories from the NATIONAL ASSOCIATION OF REALTORS

RISMEDIA, August 11, 2010—This week’s headlines from the NATIONAL ASSOCIATION OF REALTORS® include: free data security resources for REALTORS® through NAR’s Right Tools, Right Now initiative; introducing the newest offering from NAR’s REALTOR Benefits® Program, REALTORS® Dental Insurance (RDI); and sign up for the REALTOR® University webinar of the week ...


Four Social Media Strategies that Work

RISMEDIA, August 11, 2010—If we know one thing about today’s consumer, it’s that they are communicating online. According to the 2009 NAR Profile of Home Buyers and Sellers, more than one-third of home buyers looked online for properties as their first step in the home-buying process last year. ...


Success Strategies of a Mega Broker

RISMEDIA, August 10, 2010—Sometimes, we all need a breath of fresh air. So was the case at Prudential Real Estate and Relocation Services when Jim Mallozzi arrived to take the helm in October 2009, just 10 short months ago. You ...


Important Questions to Ask during Seller Counseling Interviews

RISMEDIA, August 11, 2010—The key to success in selling real estate is being able to ask the right questions, not necessarily knowing the right answers. After all, you can always find the answers, but in order to truly differentiate yourself ...


How Important Changes to Mortgage Underwriting May Affect Many Buyers

RISMEDIA, August 9, 2010—The real estate industry and especially the mortgage industry have been overwhelmed with changes, regulations and consolidations recently. In the last couple of months, many transactions nationally have experienced delayed closings or worse as a result of ...


The New Economic Realities of Today’s Real Estate Brokerage Firm

RISMEDIA, August 9, 2010—The last five years have been a roller coaster ride for real estate brokerage firms both nationwide and here in Florida. Today's broker must balance the consumer and associates needs while maintaining profitability. ...


How to Skyrocket Your Conversion Rates and Generate Better ROI, Part 1

RISMEDIA, August 9, 2010—(eM+C)—Conversion optimization is the process of testing your website and landing pages to improve conversion rates. The real estate industry average conversion rate sits between 2% and 4% percent, but organizations with conversion optimization programs in place are increasing their conversion rate as much as 10 times ...


Technology – the Death of a Company?

RISMEDIA, August 7, 2010—In a high-touch industry such as real estate, technology is a great tool in helping agents build relationships with their clients. Here, Darryl Davis, president, Darryl Davis Seminars discusses how real estate professionals shouldn’t become too dependent on technology as they may lose focus on what is ...


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