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Business Development & Best Practices Archive


Monday Morning Mobile: They Text…What Next?

RISMEDIA, April 12, 2010—I think by now we can all agree on the fact that Mobile is an increasingly powerful medium for which to market one’s products and services. With over 277 million mobile users, the majority of whom carry their device with them nearly 24 hours a day, reaching ...


Expecting the Best

RISMEDIA, April 10, 2010—Holding out hope and waiting for the market to bounce back is easier said than done, especially in today’s market. Here, read how Becky Reinhold, Principal Broker, V.P. of Bluegrass Sotheby’s International Realty in Lexington, Kentucky keeps a positive attitude—no matter what the market is doing. ...


Ready to Retain the Agents You Recruit? Experts to Offer Tips on How to Turn Recruitment into Retention at Social Media Summit

RISMEDIA, April 9, 2010—RISMedia’s 2010 Real Estate Leadership Conference—‘The Real Estate Social Media Summit’—will provide the perfect backdrop for real estate professionals who are looking to capitalize, even in today’s challenging market. ...


Convincing Clients to Stay – Cultivating First-Time Home Buyer Business

RISMEDIA, April 9, 2010—Talk to real estate professionals across the country and you’ll hear a variety of war stories. These days, a challenging marketplace has made for interesting times and a bevy of tactics and strategies to garner more business. One of the bright spots, however, is the first-time home ...


Free Campaigner eBook Helps Small Businesses Get Started with Email Marketing

RISMEDIA, April 9, 2010—Campaigner, a leading email marketing service provider, released its eBook The Small Business Guide to Email Marketing: Top Tips to Get You Started. The availability of the eBook is good news for small businesses. While a survey by Hurwitz & Associates at the end of 2009 found ...


5 Tips to Profit from the Clients You Already Have

RISMEDIA, April 8, 2010—According to an independent survey, 84% of home buyers would use the same real estate agent in the future. Unfortunately, memories fade over time, and the number that actually use the same Realtor again is dramatically lower. If you want repeat business, you cannot afford to be ...


Recruit Today, Profit Tomorrow

RISMEDIA, April 8, 2010—In order to find profit in your brokerage in 2010, you will need to recruit. By now, you’ve probably cut the expenses about as far as you can because the last two years in this industry has forced that for most everyone. If you cut any further, ...


Is Yours a Trusted Brand?

RISMEDIA, April 7, 2010—Brand trust is becoming even more important to business survival today, especially as consumers’ use of the Internet continues to escalate. Another big driver is the media and how they pound us all day long with stories of banking scandals and retailers going out of business, to ...


10 Tips for Real Estate Professionals Building Revenue-Generating Email Marketing Lists

RISMEDIA, April 6, 2010—While the philosophers debate the metaphysical and the physics of whether a tree falling in a forest makes a sound when no one is around to hear it, real estate agents and brokers are more concerned about the realities of email marketing programs. If no one’s reading ...


Monday Morning Mobile: What NOT to Do

RISMEDIA, May 17, 2010—So often here at Monday Morning Mobile we have the opportunity to look at all the great things that are going on in the Mobile Technology world and marvel at them – and we should. There are a lot of companies and individuals utilizing today’s ...


3 Tips to Effectively Connect with Today’s Client

RISMEDIA, April 5, 2010—There’s an awful lot of noise out there today. To rise above the din, Realtors and brokers must take a look at the consumers in their marketplace, while reviewing the various technologies available, merging both into a sound business practice that applies time-tested principles with the realities ...


6 Key Tips to Maximizing Testimonials on Your Website

RISMEDIA, April 3, 2010—Many of us know that testimonials are important to our business, but imagine using your testimonials in creative ways throughout your website to help you with niche marketing and lead generation. Below are six tips to maximize ...


Caring about Your People – Provide a Supportive Atmosphere

RISMEDIA, April 3, 2010—C. Dan Joyner, President & Founder of C. Dan Joyner Co., Realtors in Greenville, South Carolina knows that people are the most important ingredient in the success of any company. Here, read how Joyner keeps his agents happy by providing a good atmosphere and being genuinely supportive. ...


A Time to Sell, a Time to Buy – Opportunities Abound for All in 2010

RISMEDIA, April 1, 2010—The real estate brokerage industry is in the process of coming out of a significant storm that has wreaked havoc on a large percentage of firms. Some have failed, some are hanging on, and yet others are reinventing themselves for the future. Regardless of your company’s situation, ...


Turning Technology into Business

RISMEDIA, March 30, 2010—Rob Levy, broker and team leader of The Rob Levy Team at Prudential Northwest Properties in Portland, Oregon, can answer without hesitation when asked what his key to 22-year success in the real estate industry has been: technology. Here, Levy shares the specifics of how he remains ...


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