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Business Development & Best Practices Archive


Drip E-mail – The Slow, Effective Way

RISMEDIA, June 26, 2009-Have you implemented a drip e-mail campaign to buyer and seller prospects? If not, you surely know agents who are.  With the free nature of e-mail, it has become a much abused form of communication. And, drip e-mail from many real estate professionals is little more ...


FrontDoor.com Expands Audience Through Partnership with Internet Broadcasting

RISMEDIA, June 26, 2009-HGTV's real estate website FrontDoor.com now opens the door for millions of additional Web users to find the latest in home listings combined with trusted home-related videos and information. A new strategic content distribution partnership announced today will see FrontDoor content featured prominently across the Internet ...


Survey – Are Ads Influential?

RISMEDIA, June 26, 2009-Whether it is television ads, print ads, or even Internet pop-up ads, most people are exposed to dozens of them in the course of a single day. Considering the amount of ad exposure daily, a majority of Americans (55%) say they find current advertising to be interesting ...


Creating a Plan for Recruiting – Can You Spare the Time?

RISMEDIA, June 25, 2009-Recruiting-talent attraction, head hunting, whatever you want to call it-it's one of the most important aspects of growing a real estate company. Your survival depends on the hard work of a talented, trustworthy sales staff. If this is a fact, then why is it that more brokers/owners/managers ...


Price and Affordability

RISMEDIA, June 25, 2009-It's no secret that the oldest adage in real estate has been "location, location, location." But in today's market, it's time for an update. According to Barbara Wolcott, chairman & CEO of Prudential Towne Realty in Hampton Roads, Virginia, a more accurate approach would be "price, price, affordability." In ...


Adapting to Change – In Any Marketplace

RISMEDIA, June 24, 2009-For some Realtors, the key to surviving today's tumultuous economy as a real estate agent has been adopting new technologies. For others, it's trimming the fat. But for Melba Franklin, managing broker of RE/MAX Greater Atlanta-John's Creek and ...


Save Money Finding Candidates – Use a System with Functionality

RISMEDIA, June 24, 2009-Most of us have heard of job boards or job portals. And while they have a certain appeal to many job seekers, rarely does a job seeker focus on only one single job portal. Most candidates are willing to look across many different job boards for opportunities. Conversely, ...


20 Leadership Lessons to Help You Find Success

RISMEDIA, June 24, 2009-Times of great challenge oftentimes bring out the true leaders of a lifetime. Do you have what it takes to not only navigate through today's challenges, but come out the other side stronger, more confident, and able to take on new challenges? Charles P. Garcia, former White House ...


More National Media Attention Focuses on Top 5 Members

Top 5 Members Recognized on the Wall Street Journal/Lore Top Agent Rankings for 2009; Simon & Schuster Publishes Top 5 Member's Life Story ...


Creating a Consumer-Friendly Information Strategy

RISMEDIA, June 22, 2009-San Francisco Real Estate Agent Thomas H. Roberts recognizes that his market is made up of a well-informed real estate public. The more relevant the information one provides, the more relevant one becomes in the process of buying and selling real estate. Now, more than ever, it is ...


Luring First-time Buyers – 5 Tips to Beat the Competition, Sell Your Home

RISMEDIA, June 19, 2009-(MCT)-A federal tax credit of up to $8,000 is nudging many Americans into buying a home for the first time, good news for those trying to sell one. ...


How to Rank the Quality of Your Leads

RISMEDIA, June 18, 2009-In previous articles, I've stressed the importance of consistent lead generation. I've also shared that my goal was to generate 400 new leads each month. In this article, we will focus on lead quality. ...


Spotlight on Canada – Working with Seniors and Their Estates

RISMEDIA, June 18, 2009-Hello, my name is Michael Krisa, aka That Interview Guy, and I will be your tour guide and host as we focus each month on real estate-related happenings in Canada. From the Rocky Shores of Newfoundland to the beaches of Vancouver, we will keep you up-to-date on the ...


Follow the Tweeter to More Robust Business

RISMEDIA, June 18, 2009-(MCT)-Leo Benjamin's social media marketing strategy is about as thin as his clients' hair. He's the owner of a hair restoration clinic in Fort Lauderdale and has sent about 60 messages on his Twitter accounts, AdriansHair and Medtress, since March 5. He writes about sales and how ...


5 Ways to Better Manage Your Reputation in Online Forums

RISMEDIA, June 17, 2009-Every day, millions of people are communicating online through blogs, social networks and news outlets. All it takes is one negative blog post, forum message or online comment and your hard-earned reputation could be damaged. As a real ...


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