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Business Development & Best Practices Archive


Success Strategies of a Mega Broker

RISMEDIA, August 10, 2010—Sometimes, we all need a breath of fresh air. So was the case at Prudential Real Estate and Relocation Services when Jim Mallozzi arrived to take the helm in October 2009, just 10 short months ago. You ...


Important Questions to Ask during Seller Counseling Interviews

RISMEDIA, August 11, 2010—The key to success in selling real estate is being able to ask the right questions, not necessarily knowing the right answers. After all, you can always find the answers, but in order to truly differentiate yourself ...


How Important Changes to Mortgage Underwriting May Affect Many Buyers

RISMEDIA, August 9, 2010—The real estate industry and especially the mortgage industry have been overwhelmed with changes, regulations and consolidations recently. In the last couple of months, many transactions nationally have experienced delayed closings or worse as a result of ...


The New Economic Realities of Today’s Real Estate Brokerage Firm

RISMEDIA, August 9, 2010—The last five years have been a roller coaster ride for real estate brokerage firms both nationwide and here in Florida. Today's broker must balance the consumer and associates needs while maintaining profitability. ...


How to Skyrocket Your Conversion Rates and Generate Better ROI, Part 1

RISMEDIA, August 9, 2010—(eM+C)—Conversion optimization is the process of testing your website and landing pages to improve conversion rates. The real estate industry average conversion rate sits between 2% and 4% percent, but organizations with conversion optimization programs in place are increasing their conversion rate as much as 10 times ...


Technology – the Death of a Company?

RISMEDIA, August 7, 2010—In a high-touch industry such as real estate, technology is a great tool in helping agents build relationships with their clients. Here, Darryl Davis, president, Darryl Davis Seminars discusses how real estate professionals shouldn’t become too dependent on technology as they may lose focus on what is ...


4 Simple Tips to Building an Integrated Marketing Plan

RISMEDIA, August 6, 2010——I was so excited when my husband went to a search engine optimization (SEO) conference and one of the sessions was about integrated marketing. I thought to myself, “Wow, it’s not just me who thinks this is ...


The Key to Hyperlocal Marketing – Part 2 of 3

RISMEDIA, August 6, 2010—The science of hyperlocal marketing requires “feet in the street” to become most effective. A hyperlocal marketing system designed by 1parkplace, for example, includes a strategy that combines offline marketing, online marketing, solid technology and a social media strategy for a brokerage firm to dominate its market. ...


Key Questions to Ask during Buyer Counseling Interviews

RISMEDIA, August 5, 2010—The key to success in selling real estate is in asking the right questions, not necessarily knowing the right answers. After all, you can always find the answers, but in order to truly differentiate yourself in today’s ...


Does Your Brand Have Mobile Integrity?

RISMEDIA, August 5, 2010—These days, the importance of mobile can be clearly illustrated by attending any industry conference. If you simply gaze in at sessions or public meeting areas as I did recently during a conference I attended, you will undoubtedly see almost all attendees glued to their BlackBerry devices, ...


Secret Formula Garners 987 Unique Visitors, 40 Leads and 5 Appointments in One Week

RISMEDIA, August 5, 2010—I was talking with a buddy of mine and fellow real estate professional recently, and he laid some heavy stuff on me. He gave me the exact formula he had used to generate 987 unique visitors to his website generating 40 leads and 5 appointments—all within the ...


5 Ways to Maximize Your Website Presence

RISMEDIA, August 4, 2010—With the constant evolution of technology, there’s a real need to keep your online presence current and relevant. From content to cutting-edge buttons and widgets, the improvements are endless. However, I believe that if you start with ...


NAR Pulse: This Week’s Top Stories from the NATIONAL ASSOCIATION OF REALTORS®

RISMEDIA, August 4, 2010—This week’s headlines from the NATIONAL ASSOCIATION OF REALTORS® include: a free webinar on what the Wall Street reform means to REALTORS® through NAR’s Right Tools, Right Now initiative; manage your office with partners in the REALTOR Benefits® Program; and sign up for the REALTOR® University webinar ...


How Can You Afford to Not Train Your Agents?

RISMEDIA, August 4, 2010—Each and every month you invest in occupancy, utilities, technology and other needed items to run your business—those ongoing expenses that you must have, but don’t create revenue. Truth is, the quickest way to a profitable office is to have a team of motivated and well-trained real ...


How Can You Afford to Not Train Your Agents?

RISMEDIA, August 4, 2010—Each and every month you invest in occupancy, utilities, technology and other needed items to run your business—those ongoing expenses that you must have, but don’t create revenue. Truth is, the quickest way to a profitable office is to have a team of motivated and well-trained real ...


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