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Business Development & Best Practices Archive


No Listing? No Problem- How to Attract Buyers Even if You Don’t Have a Listing

RISMEDIA, March 18, 2009-An agent approached me the other day with a problem. He wanted to work with buyers who were looking for homes in a highly desirable area of his marketplace. Most of us have such an area where the homes are worth more, and thus the commission earned ...


Honesty, Integrity and Commitment in a Turbulent Marketplace

RISMEDIA, March 18, 2009-Honesty, integrity and commitment are three pillars that Edina Realty Home Services has been standing on for the past 53 years, and three of the main reasons as to how the company has been able to claim their spot as a leader in their marketplace. Here, Bob ...


Fed Chairman Believes Recession Will End by Year End

Ben Bernanke sits down for rare interview with CBSNews' 60 Minutes, discusses, banks, unemployment, American's frustrations over bailout money, and how we will avoid the next Great Depression ...


All This Talk about ‘Green’…It’s Enough to Turn ‘Ye Puce

RISMEDIA, March 17, 2009-You can bet that in the next few months someone will chastise you for not being "green" enough. It is the current day equivalent of the anti-littering campaign that succeeded in stopping most Americans from throwing their trash out of the car windows while driving...at least when ...


Building for the Future

As 2009 gets underway, real estate professionals across the country are looking for ways to keep their companies thriving during this trying time. While many are anxious about the economy and what it means for the real estate industry as a whole, Gary Walker, general manager, residential vice president with ...


Do You Understand Your Credit Report?

RISMEDIA, March 21, 2009-Over 70% of consumers identify errors on their credit report. Twenty-five percent of those are serious enough to deny consumers and business owners access to credit, preferred interest rates or even a job. With over 54 billion ...


3 Ways to Deliver on the One-Stop-Shopping Promise

RISMEDIA, March 11, 2009-One-stop shopping promises a simpler and better experience for home buyers and sellers. When real estate agents are able to deliver on this promise, they achieve greater referrals through increased client satisfaction. Whether you are already using ...


Outside-the-Box Success

RISMEDIA, March 11, 2009-Spend five minutes speaking with Russ Bono and Pawel Szott and you'll soon realize their energy is contagious. So in a marketplace that has some fearing what's to come next, you might be asking what's helping them to maintain such a positive attitude. "Our company has outside-of-the-box ...


Mastering Your Sales Pipeline

RISMEDIA, March 11, 2009-How can a pilot take aim from hundreds of miles away and land right at the end of the correct runway? Amazing? Not so much. The pilot has a flight plan, he gets feedback on how he's doing, and he makes adjustments as required. The pilot is ...


How to Sell in Tough Times

RISMEDIA, March 11, 2009-In a ravaged economy, salespeople are on the front lines, working harder than ever to keep sales moving despite vast reductions in spending and dwindling lines of credit. ...


A Solid Foundation, Platform for Growth

RISMEDIA, March 11, 2009-Looking for a solid foundation upon which to build and customize her website, Dee Parrish, a Realtor with Prudential Carolinas Realty in Winston-Salem, North Carolina, found exactly what she was looking for in Advanced Access. ...


Why Your Prospects Should Choose Which Ads You Run

RISMEDIA, March 11, 2009-If the ads you run don't earn you more than you spend, you shouldn't run these ads. Sounds logical doesn't it? But in the day-to-day operation of their businesses, the truth is that many agents have no idea how much their ads really cost. They know how ...


Surviving in Today’s Market: Using Peak-Time Methods to Increase Business Today

RISMEDIA, March 10, 2009-"The more things change, the more they stay the same." We've heard that old phrase many times, and nowhere does it apply more graphically than in our own industry. Markets change, the economy changes, and so do ...


SEO and PPC for Traffic – And More for Success

RISMEDIA, March 10, 2009-The ultimate success of your business will probably be tied closely to your success on the Internet. Your website or blog is your storefront in a very big world. It's easy to get a dry cleaning customer if they pass your store every day on their way ...


Get Local-Educate Your Consumers

RISMEDIA, March 10, 2009-We are bombarded daily with reports, opinions and statistical interpretations regarding the real estate market that, in my opinion, amount to a whole lot of worthless information. ...


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