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Business Development & Best Practices Archive


Online Leads are Dead – Traditional Lead Generation Extinct

RISMEDIA, February 27, 2010—As the Internet continues to infiltrate the real estate industry, prospective buyers are continually turning to the Web to consume information, make decisions and conduct important transactions. With a vast migration to the Web that is only likely to grow, it is crucial for real estate professionals ...


Why Would a Consumer Choose You? Experts to Offer Rare Insight into How to Enhance Agent Value Proposition to Consumers

RISMEDIA, February 26, 2010—RISMedia’s 2010 Real Estate Leadership Conference—‘The Real Estate Social Media Summit’—will provide the perfect backdrop for real estate professionals who are looking to capitalize, even in today’s challenging market. ...


Regional Spotlight: Bay State Home, Condo Prices Jump in January as Sales Volume Continues to Rise

RISMEDIA, February 26, 2010—Median prices for single-family homes and condominiums in Massachusetts jumped significantly in January 2010 compared to a year earlier, according to a report released recently by The Warren Group, publisher of Banker & Tradesman. ...


9 Leadership Mistakes to Avoid as We Rebuild Real Estate

RISMEDIA, February 25, 2010—With 2010 expected to be another slow year for real estate, many industry executives and analysts are wondering what additional steps—beyond cost cutting and downsizing—can be taken to weather the turbulent times. ...


Company Spotlight: Securing Short Sales

RISMEDIA, February 25, 2010—For Mark Stark, success means confronting reality and seizing the situation at hand. By doing so, his firm, Prudential Americana Group, has been able to thrive, despite the challenges of the Las Vegas marketplace. ...


8 Reasons Why E-mail Marketing Works

RISMEDIA, February 24, 2010—Mention e-mail marketing to real estate agents and you may find that many are still hesitant to move away from their tried-and-true snail mail methods. Others, however, are rapidly discovering that e-mail marketing is just about one ...


Put Customers First, and You’ll End Up No. 1

RISMEDIA, February 24, 2010—Home sales are creeping up, short sales and loan modifications are being streamlined and consumers are recognizing the value of Realtor guidance. It’s all having a positive effect on many agents whose businesses saw a marked slowdown in the past few years. The ingredients for a successful ...


Standards of Good Practice in Appraisal Management

RISMEDIA, February 23, 2010—Last spring and summer, there was considerable frustration in the industry around the length of time and cost to complete property appraisals: ...


Monday Morning Mobile: The Meetings of the Moment

RISMEDIA, February 22, 2010—During the last four weeks we have looked at the evolution of the cell phone from a functional utility to a cultural phenomenon and discussed how over the course of the last 10 years we have gone from struggling to find a cell signal to sending hundreds ...


The New Real Estate Reality of 2010 – Expand Your Scope and Understanding

RISMEDIA, February 20, 2010—The fast growth, free money days are behind us and America is embarking on a new era of economic realities, cultural norms and politics. Today’s “new normal” is a world of gradual growth, newfound appreciation for basic comforts and a fresh outlook full of opportunities. Here, Glenn ...


A Curse or a Code – Where Do Ethics and Practices Meet?

RISMEDIA, February 19, 2010—As we move through the 2010 market, I continue to be mystified by the listing inventory. The fact remains that upwards of 50% of homes listed are not selling. We all know at this point that the evaporation of mortgage products and employment elimination or insecurity is ...


3 Tips to Achieve Business Success

RISMEDIA, February 18, 2010—If you’re like most entrepreneurs that I coach, you have undoubtedly asked yourself this question, “Do I have what it takes to succeed?” either on a conscious or subconscious level. ...


Recruiting Dynamics of 2010

RISMEDIA, February 17, 2010—In my everyday dealings with real estate brokers, there are some common dynamics that I am hearing about in regards to recruiting in 2010. Maybe they are unique to this market time and maybe they are a variation of the same challenges that you have always dealt ...


New Book from NAHB Provides Strategies for Building a Social Media Presence and Selling More Homes

RISMEDIA, February 17, 2010—Builder Books, the publishing arm of the National Association of Home Builders (NAHB) recently released a new resource for builders and residential construction professionals that will teach them how to use social media tools such as Facebook, Twitter and YouTube to increase their visibility and improve their ...


National Real Estate Cyber Convention & Exposition Opens on Sunday February 21

RISMEDIA, February 16, 2010—The Ninth Annual National Real Estate Cyber Convention and Exposition opens its seven-day run on Sunday, February 21st and is open to the entire real estate community worldwide. ...


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